It's because the water in the 3A masterpiece is too deep, and this pit is easy to jump in and can't get out, so even if Zhou Fangyuan can't object to any decision he makes on weekdays, but this time, several executives of Yuanfang Games still made it clear that they don't support it.

Of course, they will not be stunned and say that they are against it, but their attitude is that they do not support it.

Zhou Fangyuan probably understood their thoughts, but he also had his own ideas.

The decision to do a 3A masterpiece is definitely not a decision made by him patting his brain, but a road that must be taken when the game from afar develops to this day.

Take a look at this year's list, the top 10 game companies, one counts as one, and almost all of them have stand-alone games. In fact, there has always been a saying in the game industry, that is, only single-player games are the touchstone for testing the strength of a company. As the king of stand-alone games, whether a 3A masterpiece can come up with a mature 3A masterpiece directly determines whether distant games can really gain a firm foothold in the game market.

If you can't do it, it's rootless.

Now that the distant game is on the list, it is not that the distant game really has a good work, but its fame is too great, and the impact on the market is too great, so the foreign media also had to make some compromises.

This is a good opportunity, if you can take advantage of this wind to launch a successful triple-A masterpiece, the benefits for the development of distant games are immeasurable.

So he has to do this, and he has to succeed, it's not a dangerous thing, it's a thing that knows that there are tigers in the mountains and prefer tigers.

However, since the opposition of the people below is so strong, he has to find a way to change everyone's minds.

"Since you don't agree, tell me your reasons. Don't explain it in one sentence, be detailed, be serious, and say what you really think. ”

Zhou Fangyuan leaned on the back of the chair, his expression was very indifferent.

Next, you look at me, I look at you, and finally, a man with eyes pushed his glasses.

"Let me tell you about it. ”

He is the follow-up person in charge of "Plants vs. Zombies", Zhou Fangyuan left it alone after the development of the initial version, and the follow-up updates and the operation of the team are all controlled by this person.

"I want to ask, Dong Chou, do you know how the 3A masterpiece appeared?"

He didn't wait for Zhou Fangyuan to answer, so he continued to talk to himself.

"There is no special opportunity for the emergence of 3A masterpieces, to put it bluntly, this is the inevitable development of the industrialization system in Europe and the United States.

If we look closely, it is not difficult to find that the main manufacturers that produce triple-A masterpieces are still European and American manufacturers, such as Ubisoft's Assassin's Creed series, "Ghost Recon", "Rainbow Six", Activision has the Call of Duty series and the Destiny series, and EA has the Star Wars series and the Battlefield series.

This is not the result of accident, everyone knows the game industry very well, and we all know that Fuso game manufacturers dominated the development of the game industry in the 80s of the last century until the beginning of this century, and the European and American game industry has been overshadowed, but I predict that next year, it must be a watershed in the game industry, as long as you are concerned about the game industry, it is not difficult to find that next year will almost certainly be a complete rise in the European and American game industry, and then it will not be a problem to surpass the Japanese game industry in one fell swoop.

Why? Because next year will be born countless European and American masterpieces, such as "Gears of War", "Mass Effect", "Crysis", and "Bioshock".

But if you ask me which game will be a watershed, I think this game is undoubtedly Call of Duty: Modern Warfare, and while we can't call it the first true triple-A blockbuster, this game will certainly be the first triple-A masterpiece that really detonates the era.

The game may not be too expensive for all the triple-A titles, but from what I know, it's a bold reference to the cinematic cutscenes and action patterns of Hollywood action blockbusters that will make the Call of Duty franchise famous.

So let's get down to business.

The reason why Europe and the United States can establish a strong 3A masterpiece production system is that the Hollywood film industry has accumulated a set of industrial standards for assembly line operation, just like a capitalist factory can be copied and produced in large quantities, which technically leaves Fuso Game Company far behind, for example, most European and American game companies will make their own generalized engines, or directly use Unreal Engine, plus the European and American game industry has accumulated for a long time in the PC field before the rise, in the 90s of the last century, many game companies in Europe and the United States will share engine technology and R&D experience with each other, and finally after this long-term accumulation, when the technology develops to a critical pointAfter the increase in capital investment, practitioners in the European and American game industries can quickly adapt to the fast-paced assembly line work of 3A masterpieces.

However, Fuso Games has been working hard in the console field for a long time, and has not accumulated enough in generalized engines, so it cannot cope with similar industrialized assembly line replication methods, such as the Assassin's Creed series and Call of Duty series, which can almost be done once a year, while Fuso Games is often time-consuming and laborious to make a triple-A masterpiece, delayed for a long time, and the final effect is not satisfactory.

This is precisely what we lack, and our accumulation in this area is not even comparable to Fuso. At the very least, Fuso has a host field that can stand on one leg, and we can't even stand on this leg.

So I have always insisted that we should take the route of heavy online games, and it is not that we can't do it alone, but we can't go head-to-head with those big foreign companies, because we don't have any advantage.

The standards of the Hollywood film industrialization system are shocking, such as how many minutes the plot must take a turn, the values conveyed by the film must conform to the cultural habits of audiences in various regions of the world, and even how long a fight scene must be controlled, there are corresponding standards, and we can also see similar situations in these 3A masterpieces produced in Europe and the United States, the most typical is that European and American game companies strive to be true and complete when designing some scenes, such as GTA, and for example, the protagonist of the Assassin's Creed series is always an image of an Avenger, which is actually a manifestation of standardization, which represents security and stability, and is difficult to dislike players.

The experience of Europe and the United States in this area is too rich, on the contrary, we have almost no accumulation in this area, at this time rashly enter the field that we are not familiar with, this is no longer a risk, but take the initiative to put the knife in the hands of large European and American companies, people can be familiar with the field, easily defeat us.

Why should we take any risk when failure is almost a given?"

The man with glasses said in a deep voice, I have to say, what he said is very reasonable.

"Of course, there are many benefits of 3A masterpieces, and the most important point is IP, which I believe Dong Chou knows better than me. ”

The man with glasses looked at Zhou Fangyuan.

Zhou Fangyuan nodded, the word IP, in fact, the earliest inventors were capitalist countries in Europe and the United States, such as Disney, which has many famous IPs such as Mickey Mouse and Donald Duck, and the Marvel series is obviously the same, the rise of capitalism has created brand awareness, which in turn strengthens and carries it forward, and the game industry was originally born in Europe and the United States, and IP awareness is naturally stronger.

There are too many successful IPs in the game industry, not to mention anything else, just a GTA, so that R stars can spit it out.

Once such a super IP can be created, then the game company can maintain a huge economic profitability for many years, in addition to GTA5 of R star, Ubisoft's Assassin's Creed series, Activision's Call of Duty series, have achieved similar results, basically players who have a little contact with the console can know the extent of these IPs, and the Destiny series that Activision is trying to build is also trying to achieve this goal, although like the Assassin's Creed series and the Call of Duty series have occasionally missed, and a certain work has a decline in word-of-mouth and sales, but on the whole, these games have made the production company earn for many years。

"I'm not really against doing triple-A games, and I also know that triple-A games are the jewels in the crown. But we must realize that it has only been a long time since the majority of the people in China have been fed, although there are already a large number of gamers in the market today, and even because of our efforts, the market has matured at a faster pace. However, social development pays attention to rhythm and efficiency, so now more Chinese people pay more attention to how to make money in a fast time, so this is why there can be a lot of hot money games in China, but there can be no 3A masterpieces, after all, a good 3A masterpiece needs to take a long time and many years to operate.

The risk is too great, and if you miss it, you may lose all your money. Everyone's business has just picked up, who will risk their own blood and sweat to achieve a career?

So that's the situation now.

There is no need for large companies to take risks, and small companies do not have the strength to take risks.

Players may also be reluctant to spend a lot of money on a single-player game.

The domestic market has decided that it will be very, very, very risky for us to venture into a 3A masterpiece now. It's not even easy to create an IP.

If we have Western themes, we can't play with European and American companies. In the case of oriental themes, the current potential of the domestic market has not been fully developed, and we are likely to encounter a situation that is not popular. In terms of fame, the fame of our company has long been enough. If we want to make a triple-A masterpiece, the purpose is to make money, but now making money is the most difficult, so I don't support this plan. ”

The man with glasses said in a deep voice.

Speaking of this, he didn't seem to have any scruples, he glanced at Zhou Fangyuan, as if he wanted to see Zhou Fangyuan's face.

Zhou Fangyuan's face did not change at all.

The man with glasses took a deep breath, made up his mind in his heart, and continued.

"The second problem is that accumulation is not enough.

The game industry has only been developed for decades, and my country started much later, as far as terminal games and mobile games are concerned, my country and other countries are almost in the same running line, especially in terms of mobile games, we even occupy a lot of advantages because of the group's smart phones. We can overtake in the corners, or rather, we are already in the lead, continue to hold on, and in the future, we have a place in the world gaming world.

But the triple-A masterpieces are different, and behind this game genre developed by consoles are decades of technological and cultural accumulation in various countries.

Technology accumulation is the problem of technical barriers I mentioned earlier,Now any 3A masterpiece needs a team of hundreds of people to participate in the production,There may be less than 100 people who have participated in the research and development of 3A masterpieces in China,And the most important thing is that most of these people are distributed in various companies in China,Usually most of them are responsible for technical work,Lack of real art and technical management experience of producers。

And there are almost no producers who make a triple-A masterpiece on their own!

In this case, even if a large number of people with 3A production experience can be gathered, but because of the lack of engineers or overall macro designers do not know how to proceed, in the end they can only continue to step on the pit for many years to make a breakthrough, but this requires a lot of labor cost and time cost to trial and error.

The problem of cultural accumulation is even greater, and it is more serious than technical problems, for example, many domestic game companies now seem to be laymen in terms of moving the scene, but there is no such problem in European and American game companies, this is because Europe and the United States have the support of the film industry, many people who have joined the game industry have worked in the film industry before, and the experience accumulated over the years can be quickly applied to game development, which is a natural thing in their opinion, and it may be difficult to even touch the threshold in China.

Of course, Western countries have accumulated in philosophy, music, literature, art, and religion in the past few hundred years, but they are quite strong, and they can casually come up with a set of encyclopedia-like game settings. We have thousands of years of cultural heritage, and in this regard, I think we have a much greater advantage than them, at most, no one has made a summary of these accumulations in the field of games. But this is not important, the important thing is that if we can't solve the problems in front of us, no matter how deep the cultural heritage is, it is useless. The same story, people can tell it well, you can't tell it well, the same plot, the climax arranged by others is touching and touching, and the bland and tasteless arrangement you arranged, how to compete?

Purely technical, I believe not much of a problem. But we have no experience, our relevant talents are not enough, our market is in chaos, Zhou Dong, experience, talent and market, these can not be solved, there is no way to talk about domestic 3A masterpieces, this is what I want to say, and other people here probably mean this, so we hope that you can think twice, do not easily take the whole company or even the whole group to take risks. ”

The man with glasses said in a deep voice.

The last sentence, in particular, is a bit serious and can almost be seen as a warning.

Many people are worried, for fear that Zhou Fangyuan will also be angry.

However, Zhou Fangyuan didn't, he stared at the man with glasses for a while, with a slight smile on his face, and nodded appreciatively at the man with glasses.

"That's a good point, but there are some places where I need to refute it a little......"