47. The concept of light luxury
Lu Chen picked up his mobile phone and sent a micro-message to Yang Shiyu: "I'm in the store." ”
After a while, a tall woman in a shirt and trousers walked out of the room.
Of course, it is Yang Shiyu in the working state.
Yang Shiyu looked left and right, and soon noticed Lu Chen, and walked over with a smile.
"I'm working on the morning's earnings report. Yang Shiyu: "Today should be able to surpass yesterday, and it is far exceeded." ”
Yang Shiyu: "It seems that word of mouth has spread. ”
Either way, the core of the restaurant industry is still delicious.
No matter how good Haidilao's service is, if the standard is too low, it is impossible to get up.
Milk tea in the early morning after the rain tastes very good, while coffee, with a slightly rich feeling, does not make people feel too bland.
Such a foundation is the key to the rise of word-of-mouth.
Lu Chen nodded: "It seems that you can choose a location in the new district, and two places in Taikoo Li are ready to open branches." ”
Yang Shiyu: "This ...... Every store still knows how to do it. ”
"One child is also raised, and three children are also raised, so let's speed up the progress. Lu Chenle: "While opening a store, I am groping." ”
"It's not about how to be a store manager, it's about how to run a restaurant group. ”
Yang Shiyu nodded: "Is there any problem?"
Lu Chen turned the book in front of him in a direction and put it in front of Yang Shiyu: "Take a look." ”
Yang Shiyu took a look, and Lu Chenluo listed some problems with this store.
Lu Chen: "If the number cannot be optimized, then the production capacity of this store will be imprisoned." ”
"To be a successful catering company, you have to be deeply rooted in the hearts of the people. ”
"In order to be deeply rooted in the hearts of the people, there must be countless people who talk about the morning after the rain every day. ”
"If people come to the store and see that they have to queue for at least ten minutes after ordering a cup of milk tea, many people will lose patience. ”
Lu Chen explained what this ring is all about: "If you can't let the people who order milk tea get the milk tea quickly, the sales of one day will not be able to rise, and in a year, you will lose a large number of customers, even if it is just passers-by passing here." ”
"If there are so many stores in the country, and every store is like this, how many customers will be lost in a year?"
"How many customers do you have to lose to introduce our early morning after the rain to others?"
Yang Shiyu nodded after listening: "That's true, so, what I have to do now is to increase the unit time of each order as much as possible?"
Lu Chen nodded, and then whispered: "Actually, a larger store can prepare semi-finished products in advance, and then quickly make finished products." ”
Many milk teas require different temperatures and different sugar levels.
It's true that there is no way to prepare in advance.
However, it is possible to prepare semi-finished products.
For example, prepare watermelon ball tea in advance, wait for customers to order, add smoothies directly, and then mold it, and a cup of milk tea is ready.
Why make customers wait for a long time?
And if the operation process is not standardized, employees will also be tired.
When I have nothing to do, I am bored, and when I am busy, I make mistakes in my busyness.
Yang Shiyu nodded: "I understand, but what's going on with this electronic number?"
Lu Chen: "It's a very simple device, which is to arrange an electronic signal, and then use different small callers as a tool for calling. ”
"As long as there is a little number on the front desk, the electronic device where the number is located will flash or voice reminder. ”
"In this way, you can avoid the loud noises of the waiters here at the main desk. ”
"It's important that customers prefer a quiet atmosphere rather than a lively atmosphere during a meal. Lu Chen thought for a while: "I will send this idea to Hu Hong and let him produce a batch of products, this patent seems to be registerable, and it is a good way to make money." ”
In the catering industry across the country, it is too normal to queue up for meals.
At restaurants at airports, train stations, and other places, there are long queues all day long.
If there is an electronic caller device, they should be very willing to use it, after all, it will not take more than three months from the appearance of this thing in another time and space to the rotten street.
It was reported that Youde stores began to use this thing, and the restaurant industry all over the country began to use this thing.
And this thing, the technology is relatively simple, the complete set of equipment does not need complex electronic equipment, only a simple signal reception.
Its shell can also be stylized.
For example, use Hello Kai Cry and Jingle Cat.
Use Luo Xiaohei, use Tom Jerry.
Both.
Yang Shiyu: "Okay, I will study the issue of improving the speed of closing an order, and there are too many people in the company's headquarters now......
Lu Chen nodded: "It's okay, I will immediately vacate the dark blue headquarters that I use now, and when the time comes, you will settle in Building 3 of the New Science Park." ”
"Deep Blue Technology and Deep Blue Computer Technology should move to the next building in the near future. ”
Yang Shiyu smiled: "You wouldn't have thought of buying that building because the building next to you had built a dock, and you sold a speedboat and wanted a speedboat to commute to work, right?"
Lu Chenle: "And this? I didn't even think about it, so it's really another reason to buy a house." ”
Yang Shiyu: "Okay, then you drink slowly, I have to do something, and I will go to the company's current headquarters in a while." ”
Lu Chen nodded: "Remember, personally select the more responsible and honest people among the employees and train them to become the manager of the new store." ”
"If you really can't cultivate it, you will poach people in other stores. Lu Chen: "Tell Lu Shuang, dig someone for me in M remember KFC or something." ”
Yang Shiyu: "You're not afraid of being targeted by these big companies?"
Lu Chenlehe: "From the first day of catering, everyone is an opponent, if I can't be targeted by these big catering faucets, even if I am incompetent." ”
"Have you seen the stock market lately?"
"Nope. Yang Shiyu: "I don't speculate in stocks, I don't do finance, I look at the stock market." ”
"Yesterday, Farmer Sanquan went public, and the boss became the richest man in the country for a short time, but it fell back at the close, but his value still skyrocketed nearly five times. ”
"Whether it's a catering or a beverage industry in the early morning after the rain, the future is very good. ”
Of course, compared to the farmer Sanquan, that is impossible.
It's still an old truth, all giant companies are enterprises with volume.
Coca-Cola costs three dollars a can, and Farmer Sanquan costs two dollars a bottle.
If you make something for a few dozen dollars a cup, don't try to be on the same line with them.
However, in terms of profits, it will be very large, but there will be less money that can be absorbed when it goes public.
The same is true in the automotive industry, the computer industry, and the mobile phone industry.
If you make hundreds of thousands of gold-encrusted mobile phones, and you want to compare sales with thousands of Apples, isn't that nonsense?
No matter how profitable it is to make a Maserati, it can't compare to the 10,000 times the shipment volume of Santana, which others sell for 100,000 yuan.
Lu Chen's positioning for Qingchen after the rain is to first become the No. 1 hot drink giant in the country, and then rush overseas to see if he can create another time and space similar to the record of several coffee giants.
This involves the concept of light luxury, the so-called luxury goods are the same function as ordinary items, but they are for the rich.
The so-called light luxury means that the poor also want to pretend to be like the rich, and the merchants launch things with brand value that are more expensive than ordinary goods and cheaper than luxury goods and sell them to ordinary people.
In a sense, all milk tea is a light luxury commodity.
Light luxury can also be understood from the side, that is, heavy dicks, heavyweight dick silk products, will make you look outstanding among many dicks.
Apple has this kind of heavy dick attribute.
However, what market value and market share are all dreams, at least there will be no drama in one year, and there will be no results in three years.
After drinking the Yangzhi nectar, Lu Chen got up: "Wang Wu, send me back." ”
"Go back......?"
"My home. Lu Chen interrupted Wang Wu.
Wang Wu was surprised: "Brother Chen, it's the first time I've seen you go home from work one afternoon earlier instead of staying in the company for so many days." ”
Lu Chenle: "If I have to do everything personally, why do you raise thousands of people in the company?"
"After tens of thousands of people in the company in the future, will I still do it?" Lu Chen: "Such a simple truth, many people who do business can't figure it out in their lives, and they won't go to the road for a lifetime." ”