672 Deliberately making things difficult
Lin Dong smiled lightly and looked at the person opposite, his gaze stayed on everyone's face for enough time. Seeing them frowning slightly and falling into deep thought, Lin Dong couldn't help but think of the days when he worked in Sanhui, but he only had the part of implementing the plan at that time, and he was not qualified to enter the circle of making plans.
These people from Sanhui have many years of business experience, and after Song Pengfei threw out the problem, they immediately entered the working state. They understand very well that for a new brand, the biggest difficulty is the early promotion. This promotion is slightly different from the promotion process of FMCG food and clothing, even if FMCG food and clothing were not famous before, they only need to find a star with high popularity and strong credibility to make an endorsement, and show the company's strength to open a certain market in a short period of time.
But pork products are different, pork products are too rigidly needed, except for a few regions, consumers in most regions will pay more or less attention to this kind of products. Bigger, pork is closely related to people's livelihood. Now that food safety supervision is so strict, the use of additives is like a thorn in the back, and the slightest carelessness may fall into the abyss of no return. Producers have to be cautious about walking on thin ice, how many celebrities dare to accept such endorsements?
Moreover, the consumption habits of each region are different, and the recognition of the brand is also different.
Some people are accustomed to buying pork at the nearest farmer's market, and they don't talk about the brand at all. Some people like to go to brand chain stores to buy pork, and they also pick the brand. This is related to the difference in spending power, but it also shows that consumers' consumption concepts are different.
The birth of every big brand in this industry is the market recognition accumulated step by step after countless years of hard work. Coupled with the fact that the industry is too large and there are a large number of competitors in each region, it can be difficult for a new brand to enter the market.
Silence became the only presence in the room.
Perhaps it was the silence that brought more pressure, Liang Feng glanced left and right, and asked cautiously: "Mr. Song, is the direction aimed at the white pork or the deep-processed products?"
He heard Lin Dong call Song Pengfei Mr. Song just now, although he didn't know what kind of position Song Pengfei was about to hold in Jiuding Commerce.
Liang Feng's words helped these business personnel narrow the scope, and they looked at Song Pengfei one by one, waiting for him to give a specific direction.
Song Pengfei said lightly: "Think about it." ”
Such an answer made the salesman who had just given birth to hope become uncomfortable again, and he had to rack his brains to find a way.
At the same time, several salesmen on Lin Dong's side were also thinking about this problem. They vaguely guessed that the company was going to expand its business even further.
Lin Dong pursed his lips, gestured to Song Pengfei, and then got up and walked outside. Song Pengfei followed Lin Dong to the courtyard unhurriedly, and after Lin Dong stood still, he asked, "Is there something wrong?"
Lin Dong handed Song Pengfei a cigarette and said curiously: "The room is too stuffy to breathe, by the way, in your heart, what is the qualified answer?"
Song Pengfei smiled when he heard this, put the cigarette on his nose and sniffed it fiercely, and suddenly asked, "What do you think of these people?"
Lin Dong nodded calmly, "It's good." ”
Song Pengfei nodded noncommittally, then shook his head and said: "These people do have ability, but they also have a lot of problems. ”
"I have been working in Sanhui for a long time, and they are all in leadership positions, and they have been idle for a long time in the business at the grassroots level, and most of their minds are focused on drilling camps and coping with the tasks arranged by their superiors. Over time, thinking has become stereotyped, and I like to complicate simple problems. ”
Song Pengfei had a smile on the corner of his mouth, then he took out a lighter and lit a cigarette, and said: "Is this question worth thinking about for so long?" Liang Feng has already said just now that the new business can only develop towards white strips and segmented deep-processed products, in fact, they are very clear in their hearts, but it is because they think too much that they become hesitant, and even Liang Feng is thinking about it for them, so as not to say the wrong thing. ”
Lin Dong didn't expect Song Pengfei to dig a pit for them, and couldn't help laughing: "Aren't you afraid that they won't be able to get out of the horns?"
Song Pengfei shook his head, "Their rigid thinking must be reversed, or else it will ......"
Lin Dong nodded silently, thought about it carefully, and then asked, "Do we have to think about the matter of investing in the construction of the field?"
"Don't panic. ”
Song Pengfei quickly replied, and then explained: "The market situation is not clear, and blindly building a market will only increase pressure on yourself." I have an idea, but I'm not sure how feasible it is, so let's wait. ”
Inside the conference room.
After Song Pengfei and Lin Dong left, the atmosphere in the room suddenly became much more relaxed. Someone asked Liang Feng with a smile, "Director Liang, you have been with the minister for a long time, what do you think he is thinking?"
Liang Feng turned his head to look at the person who was asking, and at the same time noticed the eyes of the others looking at him, and shook his head with a wry smile: "If I knew, I wouldn't have said it just now." There are two more likely options, both of which are part of your usual work. Let me remind you that if you don't have an answer for too long, the consequences will ......."
These people all knew Song Pengfei's temper, and when they heard Liang Feng say this, they couldn't help but shrink their necks.
Marriott frowned slightly, he always felt that Song Pengfei's real purpose was not really to let everyone brainstorm, or that he didn't want to hear conventional answers. Carefully recalled what Song Pengfei had just said, and did not dare to omit a word.
Gradually, a light rose in Marriott's eyes, and the corners of his mouth subconsciously rose slightly.
"Ahem. ”
I don't know who coughed twice on purpose, and then Song Pengfei and Lin Dong returned to the conference room one after another. After the two sat down, Song Pengfei glanced around with a cold face, "Haven't you thought about it yet?"
The business lowered their heads slightly to hide their embarrassment, and also avoided Song Pengfei's fierce gaze.
A trace of disappointment flashed in Song Pengfei's eyes, and when his eyes passed over Marriott, he found that Marriott had a smile on the corner of his mouth, and he didn't want to bow his head like others.
"Marriott, you say it first. ”
Song Pengfei directly named him, relieved for other businesses, and slowly raised his head to look at Marriott. After hearing this, Marriott got up directly and spoke without stage fright.
"I can only throw bricks and lead the way, if I say it is wrong, everyone will bear more. ”
Marriott first smiled modestly, then put away the smile on his face, changed it to a serious expression and said: "Actually, whether it is white pork or deep-processed products, the most important thing to promote and list is the channel. ”
This sentence is said in a decent way, there are no highlights and no mistakes.
"I don't need to repeat the situation of Jiuding Commerce, everyone can see that the sales channels are very powerful. Just now, Mr. Song reminded me that many of the regional sales channels we were responsible for before overlapped with Jiuding Commerce. ”
As soon as this sentence came out, Song Pengfei's eyes lit up, Lin Dong also looked at Marriott with a smile, and other businesses seemed to be awakened by Marriott's words and re-entered the state of thinking. It's just that some people are recalling what Song Pengfei just said, and some people are trying to find an entry point from Marriott's words.
"These overlapping channels are not only sales by-products, there must be sales channels for fresh meat products, if we screen out this step of the channel and focus on building, I believe the success rate will not disappoint." ”
Speaking of this, Marriott closed his mouth in time and looked at Song Pengfei, and with Song Pengfei's permission, he slowly sat down.
Lin Dong stared at Marriott and couldn't help but sigh that this person had a flexible brain. Together, the success rate of dual customer relationships is definitely higher than that of other channels, and there are more choices for customers. They all know the quality and price of the products of Jiuding Trading, before there were only by-products, now if you add fresh meat products, Sanhui and Jiuding Trading will choose which one do you need to say?
Cheng Haiyang looked at Marriott, his eyes flashed with admiration, he had worked hard to think about it just now, but unfortunately his thinking was also circled between white pork and segmented deep-processed products.
Seeing that no one supplemented Marriott's statement, Song Pengfei nodded and said: "Marriott's idea is very good, but I still have a question, what if such channels are not enough?"
Seeing them frowning again, Song Pengfei said with a smile: "In other words, without the support of a large number of terminal sales outlets, what should I do if the sales speed cannot keep up with the production speed?"
Song Pengfei's question was like an iron rod hitting their heads hard, instantly making them fall into a state of confusion.
The reason why Sanhui has become the industry leader is because Sanhui's sales network is too strong, and its chain stores exceed its competitors by several times, and these chain stores have directly laid the stable sales of Sanhui. It is precisely because of the existence of these chain stores that a large number of powerful people choose to cooperate with Sanhui, because they are not afraid that the products will not be sold.
But what does Jiuding Trade have?
The only sales channels are all wholesalers, and even if they are willing to take the goods back, if they can't keep up with their own sales speed, it will also drag down the overall sales.
Build your own chain network?
As soon as this thought appeared in their minds, they denied it by themselves.
Not to mention Jiuding Commerce, just look at several other large group companies in the industry, aren't they all building their own direct sales network?
It took Sanhui more than ten years to build a direct network to get to where it is now, and the economic environment at that time was very different from now. Now if you want to do a direct network, the investment is not necessarily less, but the results are definitely not as good as before.
Someone looked at Song Pengfei with grievances, is it really good to give a hellish opening as soon as you come up? Even if you really have a long-term vision, you have to develop slowly step by step, right?
Liu Yang and Bai Shaofeng smiled stupidly, the same loss and depression, compared with the business of Ye Luzi and the regular army, the gap is too obvious.
Wang Fugui hung his head and didn't look at Song Pengfei, he only had one thought in his heart, this guy is not a good person. asked two questions in a row that he couldn't think of answers, which was obviously making things difficult for people. I was a little unhappy in my heart, and secretly muttered: "It's okay to produce less." ”
After speaking, Wang Fugui raised his head violently and looked at the others in panic.
Wang Fugui dared to guarantee that his muttering voice was very small, at least several times lower than the volume he usually spoke. But he ignored one point, the quiet in the conference room at this time was a little scary, and it was not too much to say that a needle could be heard by dropping a needle.
Everyone heard what he said, and looked at Wang Fugui at the same time, the people on Song Pengfei's side looked at Wang Fugui in surprise, with admiration in their eyes, and dared to speak against Song Pengfei's meaning, this is a warrior!
Several people on Lin Dong's side knew what kind of person Wang Fugui was, and when they heard his words, they couldn't help laughing, and even Lin Dong looked at Wang Fugui with a helpless expression, but there was a smile on the corner of his mouth.
Song Pengfei's cold eyes shot at Wang Fugui, Wang Fugui didn't dare to look at him, he could only smile awkwardly and quickly lowered his head.
"Fugui, if you don't understand, listen honestly, don't talk nonsense. ”
Lin Dong hurriedly reprimanded Wang Fugui, turned his head to look at Song Pengfei after speaking, and said with a smile: "Go on, go on." ”
Song Pengfei glanced at Lin Dong playfully, retracted his cold gaze, looked at the business present again, and said, "You can discuss as much as you want, after all, a person's ideas will have limitations." ”
After speaking, he glanced at Lin Dong, and his eyes drifted towards the door.
Seeing the two leave again and walk away, the man sitting opposite Wang Fugui squeezed his eyebrows at Wang Fugui with a wicked smile and said, "Brother, you are not bold or young." Admire!"
"Hahaha, this little brother is definitely a top player, I like this kind of character. ”
"You can say whatever you want to say as much as you want, but it's a pity that we are all living in the shadow of Song Yan Wang......"
There were more and more ridiculed voices, Wang Fugui was very embarrassed, and he didn't know whether to answer their words.
Liang Feng on the side looked at Wang Fugui and pouted secretly, this kid is afraid that he will suffer in the future, how big is his heart to confront Song Pengfei in public? Even if he doesn't know Song Pengfei's character, at least he knows that Song Pengfei's position must be higher than him, right? The subordinate confronts the superior in public, why is his heart so big!
Cheng Haiyang listened to these people's ridicule of Wang Fugui, his brows tightened unconsciously, turned his head to look at Wang Fugui and said, "When the meeting is over, you apologize to him, and it should be fine." ”
Hearing Cheng Haiyang's words, the other side couldn't help laughing and said: "Haiyang, it's not like you haven't seen it yourself, do you think you can pass this matter by apologizing?" Are you afraid that Song Yan Wang is not Song Pu Sa?"
Wang Fugui wanted to listen to Cheng Haiyang's opinion, but when he heard this sentence from the other side, the strength in his bones came out, and he frowned and looked at the person who spoke, "He asked everyone to brainstorm, did I say the wrong thing, why should I apologize to him? I don't lose anything about this matter, even if my eldest brother knows about me, I'm not afraid." ”
Seeing Wang Fugui so stubborn, several people on the other side shook their heads and laughed, obviously thinking that Wang Fugui was talking big about saving face.
Liang Feng squinted his eyes slightly and looked at Wang Fugui, thought carefully for a while, and interrupted them loudly, "Okay, just make a few jokes, do you understand the matter?"
Liang Feng's words were like a basin of cold water poured on everyone's heads, and he immediately put away the ridicule on his face, and another sigh came.
"Director Wan, your brain is active, what do you think of this last question?"