Capital.

A humble quadrangle.

Zhou Fangyuan knocked on the courtyard door, and then, a middle-aged man who looked ordinary and had a slightly shiny hair opened the courtyard door.

"Third Master!"

Zhou Fangyuan hurriedly greeted with a smile.

"Boss Zhou, come on, come on, come in, come in. ”

The middle-aged man also had a smile on his face, Zhou Fangyuan came to visit in person, naturally he had contacted him in advance, and the other party also knew about it. Otherwise, with the busy life of the other party, how can there be time to meet here so coincidentally? He came to visit today, which is also the proper meaning of the question, this year, the rapid development of distant media, both at home and abroad, in this, the help provided by the third master is not small.

This person has long been beyond the realm of using power for personal gain, so he is not asking for help...... In other words, what he wants is a broader domestic film market, which is a real filmmaker.

Zhou Fangyuan also respected him from the bottom of his heart, so after resting for two days in Beitong, he went directly north to the capital, and brought two boxes of the best cigars in his hand.

"Come on, get something. ”

The third master did not refuse, and accepted the cigar with a smile.

"It's not a precious thing, it's home-made, and I'll give you a taste. ”

"Yo, Boss Zhou has a good mix, and he has his own cigar manor?"

The third master is knowledgeable, as soon as Zhou Fangyuan said this, he immediately reacted, and made jokes.

"It's all up to the third master to cultivate. ”

"Scold me?"

"How can it be. ”

"Hmph, wait around the bush for me, I'm not fooled. ”

The third master didn't answer, shook his head with a smile, picked up the cigar box, and then led Zhou Fangyuan inside.

Zhou Fangyuan followed behind, looking left and right.

This is a very ordinary courtyard house, the area is not large, compared with the ones he bought before, it is estimated that it is about the same as the two smallest, and even this one may be smaller. But considering that there are not many courtyard houses left in the capital, and there is no need for individual people to share them to live, it is quite good that they can live in a separate courtyard.

Before Zhou Fangyuan was reborn, he also loved to watch the Internet. He had seen a lot of them at night, and many of them were smeared against the third master.

To be honest, if he was just a spectator in his previous life, then he didn't care, and he might even agree with these statements. But now that he has been reborn and has personally come into contact with the third master, he can be sure that those are just the grandstanding of people who don't know. What kind of person is the real Third Master? Zhou Fangyuan is not 100% sure, but as far as he knows, in the field of film, the Third Master has really made great contributions to the country, and it is not an exaggeration to say that he is the "gatekeeper" of domestic films.

Ordinary viewers who watch movies may not feel anything, but for domestic filmmakers, there is no way to know the third master.

Those who are interested may find that whether it is a domestic film or an imported blockbuster, the name of the third master appears in the opening credits of almost every movie.

Anyone who has a certain amount of common sense about movies knows that the producer is the master and core power of the crew. And the requirements for the position of producer are very high, because no matter how good a film and television work is, if there is no good producer to escort it, it is equivalent to a waste. Therefore, for each film and television work, the producer will be carefully selected!

In addition to funding and discovering him because of Andy's "Asian Rising Star Guide Program", Andy introduced Ning Hao to well-known producers in mainland China by virtue of his fame. Andy is not unwilling to help, but after all, he is from Xiangjiang, although he is famous, his roots in the mainland are really not deep, so he chose to introduce Ning Hao to others. And some high-quality producers in the mainland, if they can escort a new director, it will naturally be a tiger for the development of the director.

So turn back to the topic, how important is the status of the third master in the domestic film and television field? Before answering this question, I will briefly introduce the following three people so that it is convenient to answer the question. Former President of the Motion Picture Association of America - Jack Valenty, former head of Universal Pictures - Lou Worthern, and well-known American director, screenwriter and producer - Steven Spielberg.

On the importance of the three masters, it is equivalent to the sum of the above three.

And if the third master serves as a producer, one of the biggest and biggest advantages is that he will not rely on his own rights to affect the direction of the movie. Because for the director, the biggest headache is that he can't shoot according to his own wishes, but is influenced by the producer and forced to change the work, which ultimately affects the word-of-mouth. The third master is just the opposite, he has always adhered to the principle of "employing people without suspicion, and suspecting people without suspicion". Just like the work "Red Cliff" in 08, the original budget was 60 million US dollars, which was astronomical in China that year!

But when "Red Cliff" started filming, the investment was once increased to $75 million. The third master not only decisively agreed, but also still let the director shoot, and he still did not interfere. As a result, after the premiere, the box office quickly exceeded 300 million, with good expectations. Although the level of word-of-mouth is uneven, and the scolding on the Internet has not stopped, but that is the director's business, as a producer, the third master himself did not interfere in the filming of the movie, this is the greatest respect.

In addition, Sanye has also served as a producer for many films, and he also trusts the director and never interferes with his shooting direction, which has made him gain an excellent reputation in the film and television industry.

The third master is also an old filmmaker, since he entered the Emei Film Factory in 1977, the third master has never left this industry, and he was still a lighting worker at that time. A few years later, he decided to go to film school. In 1989, the third master, who was still studying in the film academy, was suddenly promoted to the deputy director of Emei Film Studio. In 1994, the third master was transferred to the Beijing Film Studio as the deputy director.

The third master during the period of Beijing Film Studio had to try his best to support the survival of the enterprise, and he had to make movies while surviving. At that time, the domestic film industry was in turmoil: the popularization of television, the development of network technology, the growth of blockbusters in the United States, and the audience did not watch domestic movies, but only imported movies. Domestic filmmakers are not understood or even spurned, and they may lose money when they make 10 or seven or eight films. In the future, the two feelings that Sanye has been running through - the feelings of state-owned enterprises and the feelings of Chinese films, I am afraid that they are related to the difficult situation at that time.

Difficulties can destroy people, but they can also sharpen people. The third master, who gritted his teeth and persevered, ushered in the first small peak of his life in Beijing Film Studio. In 1996, "Kong Fansen" produced by Beijing Film Studio ranked first in the box office of domestic films with a box office figure of 36 million yuan, and won many commendations at the Huabiao Awards, Golden Rooster Awards, and Hundred Flowers Awards. After many years, the third master still remembers the glory of that time: "Many people say that Chairman Han is the most brilliant now, I say no, my most brilliant was in 1997, we won 4 of the 10 government awards, the best screenwriter and the best director were all ours, and the winners at that time were "Kong Fansen", "Winner", "Red Suit", "Happy Doremi". I told you how brilliant I was that year, I went in a jeep and came back with a dozen trophies, a whole bunch. This is the splendor of suffering. In 1997, if you check the information, how many movies are there in the country, that is, less than 100 movies, but Beijing Film Studio made 25 films. ”

At that time, Feng Dacang also found the third master when the movie dream was about to be shattered, so there was the later "Party A and Party B". It can be said that the third master single-handedly created the genre of "Chinese New Year films" and put Feng Dacang in the position of "New Year film director".

Although Sanye thinks that the days of Beijing Film Studio are his glorious years, for the general public, most of the big productions that really established Sanye's status in the domestic film industry happened after he took the helm of the chairman of China Film Group.

In 1999, Huaxia Film Group was established, with Sanye as the deputy general manager, and in 2007, Sanye became the chairman of China Film Group, becoming the "gatekeeper" of the Huaxia film industry.

He is a star-level producer in the Chinese film industry, directly involved in more than 400 films, with a box office of more than 3 billion. China Film Group, which is helmed by him, is a film group aircraft carrier with 14 wholly-owned subsidiaries, 34 holding or joint-stock companies and 1 directly affiliated public institution, including the Huaxia Film Import and Export Corporation, which has the privilege of monopolizing the import of blockbusters, and CCTV-6, the only state-level professional film channel.

The huge China Film Group has a natural state-owned enterprise identity and monopoly position.

Obviously, the third master has a clear understanding of the scale and influence of China Film, and he once said in an interview: China Film is not "a standout", but "a standout".

The third master has his own views on domestic films, he once said: "The universal values of making movies must be held high, which is the mainstream ideology, and if the movie is to stay, the important element is the screen image." What kind of image can stay? Heroes, beautiful heroes. ”

In his eyes, the type of film that can best show mainstream values and create beautiful heroes is the main theme film.

Although people often have instinctive rejection and vigilance against the main theme movies, the third master bucked the trend, and when he was in Emei Film Studio, he filmed "***". In Beijing Film Studio, he filmed "Kong Fansen" and "Born Out of Thin Air". After taking the helm of China Film, he launched a series of red movies such as "Zhang Side" and "The Ballad of Yunshui". The third master is also very proud of his persistence, starting from Emei Factory, in the past 15 years in China, "***", "Born Out of Thin Air", "1919", "Kong Fansen", "Winner", "Yunshui Ballad", "Zhang Side" and then "The Great Cause of the Founding of the People's Republic...... It's all up to him to stick to it on his own.

Without his persistence, there would be no such batch of excellent movies on the screen.

In addition, he single-handedly created the blockbuster era of domestic films. In addition to the main theme movie, Sanye is also exploring the commercial film model. "Gathering outstanding filmmakers in the Chinese language or in the mainland, Hong Kong, and Taiwan to produce large-scale commercial films or large-scale art films, and sell and distribute them to the world, is the first direction of our production industry, and we are doing this kind of effort. In November 2007, standing in the centennial lecture hall of Peking University, the third master told the students in the audience about his "blockbuster strategy", which was also the work he was most interested in after taking office.

Subsequently, Sanye launched a series of high-cost and high-recovery commercial blockbusters, including "Wuji", "Casting Names", "Red Cliff", "Mei Lanfang", etc., and introduced the box office sharing model into China, and Huaxia films entered the blockbuster era.

The blockbuster era brought staggering box office hits, but it did not win a good reputation for Chinese films. At this time, the attitude of the third master is meaningful. In response to the doubts, he responded with these two questions: Where is the authority to comment on the quality of blockbusters? How can the authority to question its quality be demonstrated? In 1999, when China Film was founded, the total box office in the country was only 810 million. In 2013, this figure was 21.8 billion yuan. Sanye personally witnessed and promoted the most thrilling part of the development of China's film industry, in any case, it should be a record of the "Sanping Era" of Chinese films.

When he was in the film school, in order to let new directors have filming, he would often go out to raise funds to raise money to do the young director program, giving 10 to 15 new directors filming opportunities every year. He has no other requirements for the new directors in the academy, just to shoot the scene well.

Lu Chuan, Ning Hao, the director of "Crazy Stone" and "No Man's Land", and Liu Jiang, the director of the TV series "The Beautiful Times of Daughter-in-law" and "Let's Get Married", were also discovered by the third master.

The third master dared to take the risk of bringing newcomers because he believed that their film concepts were suitable for young audiences; secondly, the labor of newcomer directors was relatively cheap, simply put, the salary was low and the cost was low. The budget for Feng Dacang's first film is only 4 million, Xu Jinglei is only 13 million, Ning Hao's first movie is more than 3 million, and the second film is only 10 million...... The third master's status, to put it mildly, even if he loses it, it doesn't matter, he can bear it completely.

Of course, since there are some points, there are naturally "shortcomings".

Even with many achievements, it cannot escape the controversy of "monopoly" and "overlord".

In the entire mainland, only China Film and its subordinate Huaxia Film Distribution Company have the power to introduce account-sharing blockbusters, which in addition to the huge income brought by this, also means that China Film has the right to decide the release schedule of imported blockbusters, and for most domestic films that are not enough to compete with imported blockbusters, the schedule determines their life and death to at least 80% of the extent.

This point, in fact, is the influence of the third master's own temperament, some domineering, some tough, in fact, there is nothing wrong with this. Although a sound is easy to make mistakes, too many voices can be too confusing. Listen to yours or listen to him? It's better to unite as one and just speak alone. As for those movies that are hit by foreign blockbusters and die, to be honest, there is no need for them to exist. A good movie is not only a good special effect, but also a good movie, as long as your story is good enough, even in the face of blockbuster impact, you can always have your own place.

I can't even carry it, what's the use of keeping it?

Therefore, whether he likes it or plays it, he is a person who cannot be bypassed in the history of Chinese films. The things that the third master has brought to Huaxia movies are actually quite a lot, as for the messy things that are said on the Internet...... What if there is? What if not? His credit for domestic films is not something that can be erased casually. Anyway, when Zhou Fangyuan faced the third master, not to mention anything else, at least there must be respect.