The so-called MMORPG tide is actually represented by Warcraft, which caused such a trend. During this time period, many large companies are developing similar games, and a large number of similar games are released every year, of course, there are very few that can survive, and Ann is undoubtedly a boutique. For example, the perfect world in China, such as the Guild Wars series that also come from abroad, etc., it is precisely because of this time period that there are too many similar masterpieces at once, so the trend caused by these games during this period is the so-called MMORPG tide.

But this trend will pass, to be precise, the main body of this trend is actually brought up by the majority of post-80s. The post-80s generation can be said to be the first batch of beneficiaries after the development of the Internet, thanks to the existence of this group of players, MMORPG has been a mainstream game in recent years, and even in the past ten years.

It wasn't until the post-90s and post-00s grew up that with the acceleration of social development, fast food began to affect many industries, including the game industry. This group of players, the games they have been exposed to since childhood are no longer Warcraft and Diablo, or other games that require a certain amount of time to study, they have been exposed to more fast-paced games since childhood, and the mainstream of games has begun to change. In addition, the post-80s generation generally grew up, started a family and raised children for the elderly, and the pressure of life made them no longer have time to play games, and several popular MMORPGs began to gradually decline and withdrew from the historical stage one after another.

This requires a process, and Zhou Fangyuan happens to be the one who has gone through all this, so he has a lot of feelings about it.

As for Weibo, when it comes to Mr. Ding, Zhou Fangyuan wants to laugh. Obviously, Mr. Ding still does not realize the importance of Weibo, in fact, in this era, the rise of the Internet has not been many years, and major companies are also crossing the river by feeling the stones, and no one dares to say that their experience is definitely rich, let alone that their judgment is completely correct. Nowadays, everyone can say that they have seen the communication ability of Weibo, but the social attributes are not obvious, and there is also the way to monetize, and no one in the industry can say why.

Weibo's traffic is huge, and the number of users has caught up with QQ, but how does this force turn into profits? Open members like QQ? Or how to operate. Zhou Fangyuan didn't say anything, and others couldn't think of a reason if they wanted to break their heads. In fact, when it comes to Weibo, there are only three words that he really thinks of for the first time - self-media!

Self-media is a form of media that will become popular in the future.

Unlike traditional media, self-media is freer, and similarly, more difficult to control.

The definition of self-media is easy to explain, and the narrow sense of self-media refers to the media that creates content with a single individual as the main body of news production, and has an independent user account.

In a broad sense, we start from the definition of self-media, which is different from traditional media in terms of information dissemination channels, audiences, feedback channels, etc. In this way, the "self" of self-media is no longer narrow, it is the self that distinguishes it from a third party. In the past, the traditional media regarded themselves as observers and communicators, but for self-media, we can understand them as "self-speakers". Therefore, in a broad semantic environment, self-media not only refers to individual creation, but also group creation and corporate microblogging.

The development speed of self-media is very rapid.

With the continuous popularization of the domestic Internet, the development of China's Internet and mobile Internet has gradually matured, and even unlimited traffic has begun to appear. At the same time, the number of mobile users is increasing, and even becoming twice as many as PC users, and people's demand for simplicity, speed and fun has also increased.

Probably in July 2003, Shein Bowman and Chris Willis, two American people, clearly put forward the concept of "We Media", which translates to "self-media" in Chinese, and defined it very strictly. At this point, the concept of "self-media" has truly entered the public's field of vision.

The development of self-media has gone through three stages: the first stage is the initialization stage of self-media, which is represented by BBS, the second stage is the dimensional stage of self-media, mainly represented by blogs, personal websites, and microblogs, and the third stage is the era of self-media consciousness awakening, which is mainly represented by WeChat public platform and Sohu news client. At present, the development of self-media is in the transition period from the embryonic stage to the era of self-media awakening. However, since the birth of self-media has only been ten years, these three stages actually exist at the same time, but at this stage, Weibo is the main body of self-media, and the others are relatively weak.

As for the WeChat table, the Sohu client, etc., there is still a rise in rice.

In fact, the content of self-media is not fixed, there is no unified standard, and there is no corresponding standard. The content of self-media is determined by the self-media person. Due to the popularity of mobile smartphone terminals, the entry threshold of self-media is getting lower and lower, resulting in some content becoming more and more vulgar, and the flood of information is becoming more and more serious.

The main forms of self-media content include text, pictures, audio, video, etc., which makes the presentation of self-media content rich and diverse. The core and key to operating self-media is high-quality content, and only high-quality content will be sought after, followed and reprinted by the public, and traffic monetization will become easier. Each person's ability is different, their education is different, and their moral standards are different, and the difference between fields and majors will also be reflected when creating content. For example, college graduates often look for jobs related to their majors after graduation, or find jobs that interest them by changing careers. In the same way, in the content operation of self-media, you must also find the field you are best at or the field you are most interested in - this is the source of motivation.

Therefore, the characteristics of self-media are very, very obvious.

The first is personalization, which is one of the most significant characteristics of self-media. Whether it is content or form, self-media has sufficient personalization, and the vast majority of self-media will decide the direction of development according to their own preferences.

The second is fragmentation, which is the trend of information dissemination in the whole society, and the audience is becoming more and more accustomed to and willing to accept short, intuitive information, and the same is true for self-media.

The third is interactivity, which is also one of the fundamental attributes of self-media. In fact, the core purpose of the audience to use self-media is to meet the needs of communication and exchange, and a good platform can provide sufficient sharing, discussion, communication, interaction and other diversified experiences for self-media. Weibo is great for this, and the comment bar below, as well as the follow button, can enhance this social interaction.

Then there's multimedia. When it comes to self-media, the first thing that comes to mind is Weibo, but Weibo is just a mode of self-media, not only Weibo itself can provide users with text, pictures, music, video, animation and other options, in fact, many self-media, they will directly choose the attributes that are more suitable for them. It's like those UP masters on station B, most of them fill their self-media pages in the form of videos.

Then there is the group. An important feature of self-media is that the audience is constantly gathering and disseminating information in small groups, such as for game lovers, music lovers, film and television lovers, car enthusiasts, student groups, etc., and self-media can also develop into a related appearance.

Finally, transmissibility. If it cannot be effectively and quickly disseminated, self-media will have no value and significance. The characteristic of self-media is that the speed of communication is very fast, because they are used to living in places with high concentration of traffic, and Weibo is undoubtedly a good platform.

In fact, there are still some requirements for the operation of self-media, and the above characteristics refer to some characteristics that self-media have, and should have.

And there are also things to pay attention to when operating a self-media.

The first is diversity, there are many types of self-media platforms and they are constantly innovating, here I have just become familiar with the operation of the official Weibo, and the WeChat public platform has appeared again. In the face of diversified forms of self-media, it is necessary to maintain sensitivity to new media, have the courage to explore and try, and actively respond to join new self-media platforms once they appear.

The second is authenticity, we must strive to be accurate when releasing information through self-media platforms, be objective and sincere when communicating with netizens, and seek truth from facts when facing questions from netizens. It's best not to have too much subjective stuff, and you should exchange the right to think to netizens, rather than thinking and making decisions for the other party.

Then there is fun, the truth of the content does not affect the reflection of a certain amount of interest on the self-media platform, including publishing interesting content and planning interesting activities, etc., boring articles are the most difficult to attract the attention of others. Only witty and interesting content can attract more people's attention.

Finally, there is continuity, in the final analysis, the essence of self-media is still media, and it needs to get more and more media audiences. The growth of self-media users cannot be achieved overnight, and can only rely on high-quality and continuously updated content and creative activities that are constantly organized in order to continue to accumulate, obtain stable growth of users, and maintain the continuous expansion of the influence of self-media. The possibility of becoming popular overnight is not impossible, but it cannot last, after all, compared with traditional media, self-media is on the weak side. can only attract the attention of some readers by going off the rails, but if you only know how to go off the rails, then this self-media will not go far after all.

And to be honest, although there are good aspects to the existence of self-media, there are bad aspects, and it is indeed some problems.

As a new thing, self-media, due to its rapid development, will naturally produce some undesirable factors, but for the time being, even before Zhou Fangyuan's rebirth, the self-media at that time was still in a process of exploration and growth, and many industry norms have not yet been formed, and problems are inevitable.

There are still the following problems in the future of self-media, first of all, the good and the bad are mixed. Because everyone has their own ideas and ways of expression, and as a self-media, because it represents personal opinions, it is naturally uneven. Because, as long as we want to, we can set up a "media" independently, we can be the owner of the media, and we can publish the content we want to publish as we like, which includes a record of trivial things in life, perceptions about life, observations and comments on current affairs and politics, or exploration and thinking about professional knowledge.

Low credibility. Because of the low threshold of self-media, all kinds of people can establish self-media platforms, and the concealment of the Internet gives some self-media people the space to "do whatever they want". Because here, the right of civilian discourse has finally been asserted, and naturally there are more and more people who "have something to say". And some self-media, out of a rush mentality, will release some news just to pursue click-through rates, thus ignoring the authenticity of the news. These bad behaviors have caused some self-media people to lower their moral bottom line, which reduces the credibility of the information disseminated.

The relevant laws are not regulated. While the self-media gives everyone the right to speak, it will naturally produce some voices that are contrary to the Constitution and social moral norms. Although there are many laws and regulations on the control of self-media platforms in China, these laws and regulations only stay on the management of websites, and these laws are not comprehensive enough compared to the current momentum of the development of self-media. Therefore, how to regulate and guide self-media in law urgently requires the participation of the whole society and seek good solutions.

But even if there are shortcomings, we can't ignore the advantages of self-media.

And to be honest, it is precisely because of the shortcomings that it should be paid more attention to.

At this stage, in 05, it is naturally a new grassland, full of vitality. But as a reborn, Zhou Fangyuan is very clear.

In the era when he was reborn, the so-called self-media seemed to be a scene of a hundred schools of thought contending on the surface, but in fact, the self-media at that time was almost a false proposition.

After the transformation of the Internet, the self-media finally returned to the original prototype of the blog, but at that time, some powerful self-media platforms used the dividend model to breed the number of users.

As a self-media platform, both in terms of quantity and quality, it has actually reached a saturated state, and after a simple analysis, it is clear that if the self-media is profitable, the profit model is nothing more than that the advertiser invests money, or the advertiser gives the self-media operation platform, and the operation platform distributes dividends to the authors of the writing in the form of incentives and recyclable operation.

There is no so-called self-media company that is listed in the United States in the real sense, and large Internet companies are keen to operate self-media platforms, which is also because the word self-media is a "force", and the good borrowing of force can affect the stock price, and at the same time, the self-media platform has an additional transfer station for converting advertising. For example, the large Internet has its own advertising network.

Advertisers launch the advertising alliance platform, and the advertising network can push the employer's ads to its own main platform or to its own self-media platform.

Judging from the Internet landscape at that time, self-media was still in the initial stage of capital operation, and self-media was just a false proposition, it was just a new product of the capital boss.

Therefore, it is somewhat a pity that the originally promising self-media was finally raised in captivity.