Compared to Tex, Subway's brand and strength are much larger.

Subway has more than 40,000 stores worldwide, far more than KFC and McDonald's.

Of course, in terms of profits, the three of them are not much different.

But in the Chinese market, Subway is not half a point worse than McDonald's and KFC.

KFC has more than 5,000 stores, McDonald's has more than 3,000 stores, and even Tex has more than 2,000, but Subway has fewer than 800.

This annoyed Subway, which was interested in making a big splash in the emerging market of China.

In developed countries, Subway's store opening has reached an extreme, and if you want to develop bigger and better, you have to make efforts in emerging markets.

Huaguo, a country with a population of 1.5 billion and an economy full of vitality, is naturally optimistic about Subway, and has always wanted to constantly conquer the city and expand its market share.

Unfortunately, Subway is obviously not accustomed to the water and soil in China, and people are not very interested in this kind of hot dog sandwich that can be bought and eaten.

In order to further cultivate people's interests and habits, Subway did not advertise less, nor did it invest less in publicity, but the effect was not good.

Now McDonald's performance by leaps and bounds during this period of time has given them hope.

Even if they don't sell more products than McDonald's, this brand suddenly became known all over the country, and everyone knows that there is such a fast food brand, which is still very important to Subway.

After all, Subway's business strategy is franchising.

If everyone thinks Subway is good and comes to join and open stores, then they can snowball and grow rapidly.

Opening 5,000 stores a year is not a luxury.

Therefore, Subway's headquarters directly issued a death order, even if the price was high, as long as Shen Huan dared to mention it, he would quickly give it satisfaction.

Of course, Shen Huan didn't agree.

Not only did he not agree to Subway, but even Tex's refused.

Again, that's why.

Many media outlets also reprinted it afterwards.

"Since I agreed, unless they apologized to me first, I don't want to break the contract. This is an insult to my principles of life, money is not the most important thing in life. ”

This passage made many people complain.

They said that you Shen Huan is already a wealthy man with a net worth of more than 1 billion yuan, of course you don't care about this money.

We have so much money from you, and it's still the same to pretend that it's useless to us to say that it's money.

But more people still express an attitude of appreciation.

Especially foreigners, they admire Shen Huan's spirit of respecting the contract.

Under their positive publicity, Shen Huan's fame became more positive.

But at the same time, the pressure on McDonald's suddenly increased.

It's not that Shen Huan put pressure on them, and it won't work if they don't renew the contract at a high price.

McDonald's executives themselves said that they did not receive any calls from Shen Huan about the contract, as if the sky-high price poaching had not happened.

But the media are people who have nothing to do, not to mention that there is such a hot news happening now.

The media seized on the fact that McDonald's has not responded positively, and carried out hype and commentary.

The central point of their comments is whether Shen Huan is worth McDonald's additional contract, and why McDonald's has never said that it will renew the contract, is it just to use Shen Huan's most valuable year, and then abandon Shen Huan?

If in the past, then there was no problem.

A year of signing a contract is a year, and no one can say anything.

After that, you Shen Huan yourself have no commercial value, and you are considered unlucky, and it is not McDonald's business.

But now it's different!

Shen Huan rejected other people's sky-high contracts and concentrated on sticking to the contract with McDonald's, are you so stingy, just like Grande, you don't say anything at all?

See how quickly Pepsi responds?

On the second day after being poached by Coca-Cola, he immediately announced that he would renew his contract with Shen Huan for 9 years, and doubled his salary.

That's the kind of person who does great things!

Everyone has a good impression of Pepsi and feels that they are responsible and responsive.

But what about McDonald's?

The two major companies have already begun to poach at a high price, but they don't have any reaction at all, this can't be that Shen Huan is honest, so they want to rely on Shen Huan for a year, and then give up Shen Huan directly, right?

This is too shameless, too cold-blooded!

Shen Huan chose to stick to it under better conditions, but you still turned a blind eye and pretended to be stupid, this is not what an aspiring group should have.

In the beginning, there were only a few newspapers talking about it, and there were not many comments on the Internet.

But on the third day, McDonald's still didn't respond, which made people complain.

Countless netizens, including those in Europe and the United States, began to complain about McDonald's.

The pressure of public opinion is very great on them, and even now their sales are still rising, but this kind of reputation and praise have been questioned.

What made McDonald's even more uncomfortable was that Subway once again announced in a high-profile manner that it had raised the price again to 10 million a year and signed a 10-year contract.

The cost of a single endorsement advertising of $100 million is already the largest in the fast food industry.

This further became the last straw that crushed McDonald's psychological defense.

On such a day, McDonald's stock plummeted 2.7%, losing more than billions of dollars in market value.

They couldn't sit still any longer, so they quickly contacted Shen Huan and took the initiative to modify the contract.

Regarding the money sent by foreigners for nothing, Shen Huan naturally would not shirk.

The two sides quickly reached an agreement.

McDonald's also quickly revealed the news to the global media.

Based on its confidence in Shen Huan, McDonald's decided to renew the contract with Shen Huan in advance.

The contract is renewed for a total of 10 years and is billed annually at $8 million in global ad endorsements.

Compared to Subway, this is definitely less, but McDonald's is much more stable than Subway, and there is no need to worry about whether they can afford to pay endorsement fees in ten years.

Moreover, McDonald's global development has always been stable and rarely has problems, which also reassures Shen Huan.

As a result, Shen Huan has two contracts worth $80 million.

In McDonald's and Pepsi, Shen Huan can earn more than 1 billion yuan!

When the news came out, the direction of public opinion immediately changed.

has become envious of Shen Huan for getting so much advertising endorsement fees.

Although BMW and VISA have not moved, Shen Huan has exceeded 50 million US dollars in advertising endorsements alone this year, which is really a model of making a fortune by relying on advertising endorsements!