As soon as the news came out, the entire advertising endorsement industry was boiling, including all the people who eat melons in the world.

Pepsi is not without its big deals.

They have always had a bigger hand than Coca-Cola.

For example, more than 20 years ago, in the 90s, they signed Michael Jackson, the world's No. 1 pop king, at the sky-high price at that time - 5 million US dollars a year.

And 15 years ago, in 2001, Britney Spears' contract was also $8 million a year.

It's 2016, all kinds of prices are rising, and the endorsement fees of celebrities are also rising.

There are endorsement fees of 10 million, 30 million or even 50 million US dollars a year.

For example, in 2013, LeBron James's die-hard fans Beyoncé and Pepsi signed a one-year advertising endorsement of $50 million, setting a record for endorsements in the beverage and food industry in all time.

Take a look, so Shen Huan's endorsement of 80 million US dollars in 10 years is not earth-shattering at all.

Of course, Beyoncé really worked hard to get the $50 million.

Not only did she shoot several commercial campaigns with Pepsi, but she also had to bundle Pepsi with all of her trips this year, including world tours, Super Bowl halftime shows, various platforms, and so on.

Basically, in addition to eating and sleeping, she has to create heat for Pepsi anytime and anywhere.

Otherwise, do you think $50 million is so easy?

In contrast, Shen Huan's ten-year global advertising endorsement of 80 million US dollars is much easier.

In addition to various image rights, two or three advertisements a year, and attending various activities of Pepsi no less than 3 times a year, Shen Huan is very relaxed the rest of the time.

That is, if you drink a drink outside, you must put a bottle of Pepsi in a prominent position, and the rest is casual.

But that's right, but considering the gap between Shen Huan and Beyoncé, it's still enough to surprise everyone.

For now, Shen Huan is definitely more famous and famous than Beyoncé.

But next year, Beyoncé will continue to study and advance on her own music path, but Shen Huan will not play basketball anymore.

Even in mathematics, it is impossible for Shen Huan to prove a world-class mathematical problem similar to Fermat's theorem, at least in the short term.

Then in the long run, Shen Huan's fame will be much smaller than Beyoncé's.

Even so, Pepsi Cola is willing to sign a ten-year contract with Shen Huan and give a sky-high endorsement fee, which can only explain two points.

The first is that this year's time is very beneficial to Pepsi, and they can make a lot of money.

The second is that Pepsi does not allow Coca-Cola to poach corners, and it can't let itself be stained, so it has to keep Shen Huan on better terms.

Yes.

Leaked out about the same time as this renewal announcement, there is also the news that Coca-Cola poached Shen Huan.

From this, everyone knows why Pepsi and Shen Huan signed a contract for less than a month, and then forcibly renewed the contract for 9 years.

Even if it is calculated as giving Shen Huan 80 million US dollars a year, Shen Huan will be in vain for the rest of the nine years, and Pepsi will not hesitate.

"56 million yuan a year, more than 4 million a month, and more than 150,000 a day, this is no longer making money, it is robbing money!"

"I really can't complain, I worked hard to earn three or five thousand a month, both old and young, I don't know what to do, but Shen Huan took another 560 million yuan endorsement contract in one go!"

"Don't compare yourself with Sister Xiaofeng, he has already broken away from our masses. People who are not in the world at all, if you have to compare, don't you make yourself unhappy?"

"That's it! You envy Mr. Lu's success, why don't you want to think about what is Fermat's theorem? What is it to lead the team to win the NBA championship alone?"

"So, people can't be compared. As ordinary people, we just need to appreciate and worship a genius like Mr. Lu!"

"My mother said that I should study Shen Huan, but I could only smile and cry bitterly! Can Tiancai be learned by ordinary people? In this life, I can have one percent success of Shen Huan, and I will be absolutely satisfied!"

"I'll give you another knife, don't forget, Teacher Lu just soaked the little diva Li Bi!"

"Damn, do you want to be so heartbroken?"

“......”

A group of people on the Internet are full of envy, jealousy and hatred, but there are very few people who really draw villains and beat villains.

Again, that's the same sentence.

If you are a little better than others, then others will definitely hate you.

But when you're a genius that no one else can catch up with, then all they're left with is awe and worship.

Shen Huan himself was still very happy about such a windfall.

Sure enough, there is competition to make progress.

Originally, Pepsi only wanted to use itself for a year, but as soon as Coca-Cola came, they immediately gave a super big contract.

Shen Huan knew that this was a big contract they gave out in tears.

But it's impossible for Pepsi not to do the same.

Otherwise, you will lose not only the inside, but also the face.

Both are important to them.

As a result, Shen Huan was not happy yet, and another deal came to the door.

With Coca-Cola's disruption, other companies see hope.

Huaguo's fast food industry never wanted to compete with McDonald's.

Although they have seen that McDonald's business has been booming recently, it has gone straight to the growth rate of 30%.

But before Coca-Cola, they didn't expect such a drama as breaking the contract and poaching corners.

Now that there are pioneers, they naturally have their minds set up.

For example, Tex, which ranked third in China, asked Cui Zhong to help spread the word, and wanted to cooperate with Shen Huan according to Coca-Cola's model.

The endorsement price given by McDonald's is not low, $5 million a year, which is higher than the original Pepsi.

But Tex gave Shen Huan's endorsement price higher, reaching 6 million US dollars a year, and he also signed a contract for ten years, and they helped to pay liquidated damages.

This shows the sincerity of Tex.

After all, McDonald's is the world's endorsement advertisement, while Tex only operates in China, and the number of stores is only one-third of that of McDonald's and KFC.

Or they have plans to expand into all of Asia in the future, but at least not yet.

In a market in Huaguo, they can give 6 million US dollars a year and sign a contract for ten years, and their generosity surprised Shen Huan.

Shen Huan doubted that Tex gave him such a high endorsement fee, would they be able to earn back the cost?

But before he could think about it, the second poacher followed.

Subway, the world's No. 1 single-brand fast-food chain giant, also gave its own ultra-high endorsement fee.

10-year contract, $8 million per year endorsement fee!!

For the sake of his own expansion in China, in order to further improve himself, Subway can be regarded as fighting!