Joe Cole looked at the smiling Xu Yuan and broke out in a cold sweat.

At this time, no matter how dull he is, he knows what Xu Yuan is going to do!

He won't endorse any drink, because he himself wants to make drinks!

Think about it, Curry was able to make a world No. 3 Under Armour.

So why can't Xu Yuan build a beverage giant out of thin air in China?

You know, his current popularity in China, coupled with the constant marketing of those beverage companies, is definitely more appealing than Curry's rice grains.

This is why Xu Yuan is not afraid of offending the domestic beverage group.

Everyone is immediately a peer, and peers are naturally enemies, and there is no solution.

"Impossible!" Joe Cole rejected Xu Yuan without even thinking about it, an old retail company, the most terrifying thing is never their products, but their sales channels.

is as strong as Starbucks, but it also needs to ask Nestle for help and borrow Nestle's global channels.

Why?

Because they see a better profit point than opening a store.

As for whether this will lower Starbucks' pen?

In fact, at the time of Starbucks' crazy global stores, the pen grid had already come down.

Moreover, he already has several tough competitors, such as the blue deer in the east.

That's the beauty of the retail channel.

"Do you know why I was the first to talk to you about this?" Xu Yuan looked out the window and said, "Pepsi is very large, and the diversification has led to the proportion of drinks in it becoming less and less. The current Pepsi drink is more like Shoucheng. ”

"If you lose, you will take the blame. If you win, sorry, how can you win without a lot of delicious investment?"

"The current Pepsi drink is not a place to make achievements, on the contrary, the group of people who are delicious are full of energy. ”

"That's why I chose Pepsi or you, Joe Cole. If, with limited power, the BodyArmor you have invested in becomes a dark horse in the industry, then you may soon be able to reach the next level. ”

When the time comes, Pepsi happily buys BodyArmor completely, whether it is to walk on two legs with Gatorade, or to let Gatorade absorb and merge, it will be a happy trouble. ”

"The data I'm showing you isn't for nothing, Joe Cole, if the palatable people see this report too. Even Davis, I swear, he'll get me to kneel at the door tonight and apologize, can you believe it?"

Joe Cole fell silent.

Xu Yuan completely grasped Pepsi, no, Joe Cole's lifeblood!

A company is a company, and an individual is an individual.

Joe Cole also has a heart for counterattack.

Even though he is now a senior member of PepsiCo, he wants to be a senior executive of PepsiCo and not just be in charge of the drinks that don't show much of his abilities right now.

"I'm going to think about it. Xu, you know, if you use the Huaguo sales channel and add your popularity, you can create a beverage monster in an instant, so that my performance is ......" Joe Cole was very heartbroken.

"Rest assured, my drink, not carbonated drinks, is not a direct threat to you, at least it seems. Xu Yuandao, "I think he is a complementary part of carbonated drinks, and it is a tea drink." ”

"And if Pepsi doesn't object, I can endorse both my drink and Pepsi. In the domestic market, I am confident that I can help you win the delicious market. ”

Xu Yuan's conditions are very delicious.

Even Joe Cole knew that perhaps in the future, this would become a poison for Pepsi.

But drinking to quench your thirst is not unavoidable.

It's hard to say who will be responsible for this mess in the future, and the dead friends are not dead and poor!

"Then let's restart the issue of endorsement first. The issue of BodyArmor's equity needs to be carefully studied on our side. It won't be long, though. Joe Cole loosened.

"Cheers!"

......

If Pepsi's attitude is not mentioned, they don't have much choice.

On the other hand, Xu Yuan also needs to return to China to prepare.

It's not like there, when the publicity and channels keep up, you have to have supporting products.

In this part, Bian Xue is already preparing.

She used the channels of the Lin family and the building near the water to buy several production lines of Huiyuan in Shuzhong.

Huiyuan is not having a good time, its debt ratio is too high, and its profits are declining year by year, making people see no hope. In fact, the giant of the beverage industry is already dangerous.

It's the same thing in business, Xu Yuan came back this time, mainly for the platform of "Wuwen Xidong".

As a literary film, there are many predictions and rumors in the industry at present.

According to the current box office, if a literary film can have a box office of 500 million, it will be considered a big success!

But Xu Yuan is currently the strongest 10 billion actor in China, and the box office of the films he starred in is not less than 800 million.

Even except for "Animal World", the box office of the films he starred in has not been lower than 15 or even 2 billion.

Therefore, "Wuwen Xidong" is likely to become a "trough" for him at the box office.

Yes, the media is so unconscionable.

Even if they know that the 500 million for literary films is even more difficult than the billion for commercial films, they will never say it.

For the sake of click-through rates, that's all they can do.

The media also needs to have new news.

Runaway incident: "Xu Yuan is about to usher in Waterloo, and the box office prediction of Xidong is only 700 million!"

Entertainment turned back slowly: "If you are applauded or not, where should Xu Yuan, who is lost in the sluggish literary film market, go?"

Xiaopeng said: "Famous directors are sad to pass the literary and artistic barrier, and count the directors who have fallen into the sand in the literary film market." ”

No star can dominate public opinion, this is the reality.

But Xu Yuan didn't take it to heart.

This time, the pre-release publicity of "Wuwen Xidong" can be said to be very lively.

Peng Peng, Jiao Junyan, Zhang Zheng, Chen Chushen and other stars with small coffee positions have attended many popular variety shows, and their popularity has begun to skyrocket.

And Zhang Ziyi also appeared in the two programs that Xu Yuan participated in, which gave Xu Yuan a lot of face.

Meng Xiaoxuan also stayed at the tip of the rice grain for a while, and there were a few notices that had been scheduled to leave.

Xu Yuan has a little free time, and he will accompany her on a trip.

Today, it is Meng Xiaoxuan who participates in "Very Close Range".

This is a variety show that has been around for quite a year, with stable ratings and rich content, which can be regarded as relatively high-quality.

Since Xu Yuan went, he naturally wouldn't show up, and he became a special guest, which was a surprise to the audience.

"Welcome Xu Yuan, let's continue the interview. Sister Jing said, "Since Director Xu is here, then let's ask Director Xu a few questions, just now Xiao Xuan answered a little, I think the audience still wants to know more." ”

"No problem, I'm here today to break the news. Xu Yuan said with a smile.

"Xiao Xuan complained before, you don't allow her to do housework at home, what's going on?" Sister Jing asked.