1041. Talk to the third brother
Yujia Restaurant, a very ordinary small restaurant.
Zhou Fangyuan and the third brother sat opposite each other, and the two clinked glasses from time to time, chatting while drinking.
Zhou Fangyuan hasn't seen the third brother for a long time, as his career gets bigger and bigger, his stay in Beitong is getting shorter and shorter, and he comes back once in a while, and he only goes back for two or three days, and it's not enough to accompany his family, and he doesn't have extra time to drink with the third brother. This time he came back for a long time, but because of his father's illness, he was in the hospital for a long time and couldn't go out.
During that time, the third brother also went to the hospital, after all, the two families had a deep relationship, and Zhou's father was sick, so he should have gone over to see it. At that time, the two chatted for a while, and the better the time to meet.
Now the third brother has also made a lot of fortune, especially after marriage, so that he no longer pays attention to his figure. In fact, this is also a situation that many married men will face, and the third brother is not exempt from vulgarity.
"Xiaoyuan, you are really going farther and farther now, and my brother can't see your back anymore. ”
During the banquet, the third brother said with emotion.
In fact, the two were able to walk together at first, and at that time, Zhou Fangyuan also told the third brother more than once that he would read more books, not to report the night, and recharge.
At that time, the third brother also listened.
It's a pity that it didn't take long for him to meet his current wife, and then he quickly fell in love and talked about marriage.
If the test night is big or something, there is no need to mention it.
What's more, he is also successful in his career now, and has shares in Yuanfang Games and Yuanfang Technology, as well as many group subsidiaries, especially Yuanfang Technology, which is now the world's largest smartphone manufacturer, and the annual dividends of those shares in his hands alone are enough for him to eat for several lifetimes.
Some people, after becoming famous, will want to go further.
But some people will choose to enjoy life.
There is no right or wrong between the two attitudes, they are just different choices between people.
Zhou Fangyuan chose to go one step further and lay a more solid foundation for the group, so that he could enjoy life with peace of mind after his prophetic ability expired. And the third brother was one step ahead of him, and now he has basically lost his fighting spirit, and he only wants to keep his current success, so he said that he can't see Zhou Fangyuan's back, although it is an exaggeration, but it is not unreasonable. At the very least, he can't understand what Zhou Fangyuan is doing now.
"I heard that you're going to get a car? This industry is not easy to do, and if you can't do it, you will have to fall big. ”
Fortunately, making automobiles does not have a big impact on the overall development of the group, the group's annual income is rising, and the acquired car companies are also those brands that are not well-known or have declined, and the money spent is not much, so even if the investment fails, the impact on the group is not great. Otherwise, let alone the third brother, the other senior executives of the group would not be able to agree. Now it is nothing more than that the group has a lot of liquidity, and Zhou Fangyuan's reasons for investing in car companies are sufficient enough, which has not caused a rebound from the group's top management.
"I know, but I must be confident, otherwise I won't invest easily, third brother, you don't know me yet, am I the kind of reckless person?"
Zhou Fangyuan said with a smile.
"It's because I know you that I'm more at ease. But you and I have a good talk, what do you think, and I don't understand a little, are you sure that you are so direct to the car company? After all, the investment is not small, and if it fails at that time, it will be more or less troublesome. ”
"So, although I want to be a car company, I will be more cautious at first, so I decided to make electric bicycles first and accumulate some experience. ”
"Electric bikes?"
The third brother looked puzzled.
Zhou Fangyuan knew him too well, and as soon as he saw his expression, he knew what he was thinking.
"What's the matter, third brother, do you think the electric bike is not in trouble?"
was seen through the idea, and the third brother was not embarrassed and smiled.
"It's not that it's not a big deal at all, it's just that this thing doesn't make much profit, right......?"
"Third brother, you think so, that's a big mistake.
Of course, the most important thing is to accumulate technical experience for our next new energy vehicles, but the electric vehicle itself can also operate in a very large range.
You have not specifically investigated, it may not be clear, China's electric vehicle is also in the field, as early as 1985 was born, in 2003 began to develop rapidly, after nearly five years of acceleration, the industrial scale and production and sales have maintained an annual growth of more than 50%, especially last year and this year, the development of the electric vehicle industry has entered a blowout period.
By the end of this year, the number of electric vehicles in the country is expected to reach 56 million, and the entire electric vehicle industry is very optimistic about the development prospects of this year.
The development of the 21st century is the era of 'the times call for green environmental protection', which not only requires people to pay attention to energy conservation, but more importantly, requires people to pay more attention to the living environment and green environmental protection, so as to achieve sustainable social development. China's oil resources are relatively poor, and fuel and exhaust emission pollution will be the main source of air pollution in large and medium-sized cities in the future. For this reason, the development of electric vehicles in China is undoubtedly the inevitable trend of future development, and it is also in line with the needs of the green environmental protection revolution, because electric vehicles are environmentally friendly and have low energy consumption, and it is the best transportation product for green environmental protection and air pollution purification.
How to provide a good ecological environment for the living environment and physical and mental health of the general public, the development of the electric vehicle industry is to adapt to this trend, but also a tool for sustainable social development.
I've had someone collect the relevant information.
Before the nineties, the development of electric vehicles in China basically relied on imports, such as golf carts, sightseeing cars, etc. Since 92 years, China has bicycle development and production of electric vehicle products, through the development of nearly ten years, has initially formed a large number of electric vehicle manufacturers with strength and scale such as Xinri, Luyuan, etc., and has formed three major industrial clusters in Xinwu, Zhejiang Province and Tianjin. These companies have now launched multiple models of electric motorcycles, electric cable cars, electric golf carts, electric sightseeing cars, electric vehicles, electric trucks, electric rescue vehicles, electric rollators, electric scooters, electric bicycles, family life vehicles and so on in the domestic market.
Since the birth of the first light electric vehicle developed by Qingda in 1995, there are all kinds of now. In the past ten years, a myth of industrial growth has been born, and a history of growing from scratch to the world's largest light electric vehicle industry has also been recorded. From the first individual patent manufacturing to the first electric vehicle officially certified and allowed to be produced by the public security department, this new industry that only belongs to China has taken a step forward, and in just ten years, it has achieved the scale of the industry admired by the world. ”
Zhou Fangyuan talked eloquently.
The third brother looked at him dumbfounded.
"For the development history of electric bicycles in China, the industry generally agrees that there are three stages of development: the initial stage of electric bicycles, the initial stage of large-scale production, and the stage of overspeeding.
The initial stage of e-bikes is also known as the early experimental production stage of e-bikes, which is from 1995 to 1999. This stage is mainly to explore and study the key technologies of the four major parts of electric bicycles, motors, batteries, chargers and controllers. In terms of R&D and production, it is mainly based on the spontaneous collection of information, tracking technology, organization of market observation, and small batches of market trial launches by manufacturers, which also makes electric bicycles begin to enter the field of vision of consumers and are gradually recognized and accepted by them.
From a technical point of view, in the early electric bicycles, the new battery can only travel about 30 kilometers at a time, the battery life is short, the maximum output torque of the motor is only, the climbing ability is poor, and it is easy to wear, and the motors are also brushed and toothless motors. However, it is precisely because of the accumulation of this period that the foundation has been laid for the scale of today's industrialization in terms of talents, technology and product research and development.
The reason why the second stage is called the initial stage of large-scale production is because there are several opportunities to promote electric bicycles during this time period, so that the electric bicycles that are struggling in the primary stage suddenly usher in spring, and the development of the industry has entered the scale, and the most valuable of these opportunities is the "motorcycle ban" in various cities and the "SARS" in 2003.
This time period is generally recognized as the period from 2000 to 2004, during this time period, with the breakthrough of key technologies and the continuous improvement of the performance of electric bicycles, electric bicycles have become an alternative to motorcycles and bicycles, and its fast, environmentally friendly, convenient and cheap, but also let more consumers recognize, but also stimulate the market demand for electric bicycles.
In the growing market demand, the previous R&D and production enterprises have risen rapidly, and some new companies have also begun to enter, and their investment in electric bicycles has also increased, making the production capacity expand rapidly. Moreover, the companies that have jumped up rapidly during this period are all operating in a big way, and have left behind those older generation of R&D and production enterprises. However, the large-scale enterprises represented by brands such as Xinri, Luyuan, Qianhe and Continental Pigeon have been formed, and according to the difference between the north and the south, they have also formed the three major industrial clusters represented by Xinwu, Zhejiang Province and Jinmen in the industry.
The third stage started last year, and this stage is the overdrive development stage of electric bicycles in China, which is called the 'blowout stage' by the industry.
During this time period, with the fierce competition between enterprises has greatly stimulated the progress of technology and the diffusion of new technologies, the technology of the whole industry will be greatly improved, the battery life and capacity have increased by 35%, and the motor has developed from a single brushed toothed motor to a brushless high-efficiency motor, the life span can be increased by about 5 times, the efficiency will be increased by nearly 30%, and the climbing and load capacity will be increased by about 3.5 times. At the same time as the performance is improved, the manufacturing cost has also been greatly reduced, the price power has been reduced to 21%, and the technical level of the controller system and charging system has also been greatly improved.
In particular, great progress has been made in battery technology and motor technology, and the technological breakthrough of lead-acid batteries for electric vehicles has been leading the world. The battery has also evolved from a single lead-acid battery to a multi-type high-performance battery, and the emergence of lithium batteries has driven the development of electric bicycles, especially simple models. In terms of motors, the invention of permanent magnet brushless motors has significantly accelerated the pace of industry development. The key to motor performance is the performance of strong magnetic materials, and among various permanent magnet materials, rare earth permanent magnet materials have the most superior performance.
China is recognized as a major country in rare earth resources and a manufacturing power in rare earth products. Due to the good performance, low price and strong manufacturing capacity of rare earth strong magnetic materials, the expensive BLDC system in the international market has been widely used in Chinese enterprises, and the electric bicycle industry has obtained a unique resource advantage.
Let's not talk about it far away, let's just say that last year, the total output of various light electric vehicles from hundreds of enterprises across the country is expected to exceed 9 million, exports of about 2 million to 3 million, industrial output value of 20 billion, profits and taxes of about 6 billion yuan, and employment in related production and service fields is close to 1 million people. If we consider the driving role of the upstream accessories industry and the downstream service industry, the overall industrial scale will reach more than 35 billion yuan.
You said it yourself, did he have a head in this matter?"
Zhou Fangyuan looked at the third brother with a smile.
The third brother was completely stunned.
He couldn't have imagined that the electric bicycle, which he didn't look down on at all, actually had a market size of tens of billions.
In fact, this is very simple, to put it bluntly, the demographic dividend is too great.
More than one billion people in the country, even if only one-tenth of them ride electric vehicles, it is a market of more than 100 million units, each unit is not more, selling for 2,000 yuan, that is a huge market of more than 200 billion.
What is 35 billion, this is still 05 years, and when it comes to 15 or even 18 years, the current market of 35 billion will not be enough at that time.
Of course, the so-called one-tenth is also idealized data. In fact, the domestic situation is still complicated, the rich do not look down on electric vehicles, the poor can not afford electric vehicles, although China's total population is huge, but the electric car itself is not the kind of scrapped defective products in a year, save a little use, a car riding for four or five years is not a big problem, so the so-called 100 million units of the market, is really a little too ideal, can sell tens of millions of units a year, it is already good.
Of course, this is talking about the present and the future, and with the further parity of electric vehicles, the number of buyers will continue to increase. And as urban traffic becomes congested, many people with private cars will also choose to ride electric bicycles to go out on ordinary days, after all, such a small car, it does not have to be congested on the road, and there is no need to be too afraid of rush hour, and then go too far...... It doesn't have to be convenient for you to run a red light, isn't that what it is?
In short, the electric bicycle market is large, the prospects are good, and most importantly, the development of batteries and motors is actually closely related to new energy vehicles.
That's all that matters.
Traditional automobiles, China's development is late, and it is difficult to compete with foreign countries. In particular, the technical barriers in some key parts are not something you can rush through if you want to.
In addition, most of the world's oil resources are controlled by the United States, and my country is indeed quite affected in this regard.
Therefore, the existence of new energy vehicles, in fact, for our country is like an opportunity to overtake in a corner, the state vigorously supports it is not unreasonable, Yuanfang Group wants to get a piece of the pie, not at this time to speed up the accumulation of technology, what are you waiting for?