"Of course, there is still a long way to go, and Station B currently only has consumers in the last link, and the number is far from enough. ”

Ding Wei suddenly realized, so it was!

is worthy of being the boss, standing tall and indeed seeing far. Remind yourself of Niconico, the originator of the island nation danmaku animation website. The launch was an instant success, with the number of data transfers over the network rising to 8.3% of the country's total the following year.

All kinds of works and program copyright giants come to the city, vying to put money in their pockets in exchange for cooperation, especially Nintendo. This scene can't help but remind people of another electronics giant, Sony, who spent a lot of money on Station B not long ago.

"I have to say that Station B is getting more and more popular now, and many Douyin tens of millions of big Vs are running over to attract fans. ”

Ding Wei sighed: "But it's basically a blind toss, not to mention old potatoes, even Xiao He can't compare!"

Shen Feng took the Biluochun in the secretary's hand, a mouthful of beautiful products, nonsense, how can the local snake be in vain for so many years?

After all, Lao Tzu started as an MCN, and any short video celebrity or MCN behind him hopes to have influence covering the entire network.

Entering station B, first of all, you can ensure that the content is not infringed.

Secondly, it is not only the influencer who chooses the platform, but also the platform reversal will have an impact on the influencer.

The most important thing is that Douyin has the blessing of filter beauty, which is also the reason why most Douyin celebrities can't get to station B!

The mainstream of the beauty and fashion area of station B is high-definition video, no beauty and no filter.

Because for the vast majority of celebrities, especially those who do not have a team, it seems that they are not skilled to develop on multiple platforms. In the long run, natural selection will be the main force of a platform, even if it is not because this platform has become popular.

Keer Hu Fang is on Douyin,

Jiajia Pang Aunt Liu plays Taobao,

Old potato Xiao He is bored and deeply cultivates station B......

How many perfume princes are there in the world?

The simplest sentence can be summed up:

Douyin to see the algorithm,

Station B plays dry goods.

Of course, platforms want to broaden their upper and lower limits, and tell more and better stories to the capital market and the public. However, the atmosphere of the platform, user preferences and even the algorithm itself definitely affect the creation of influencers and the decision-making of MCNs.

"Especially Douyin, it's getting harder and harder to mix!"

Ding Wei complained: "At the beginning, I talked about the golden 5 seconds...... Later it became 3 seconds...... Now it's called 0.8 seconds!"

Shen Feng shook his head, this is also the reason for giving up short videos such as Douyin Kuaishou, the algorithm's preference for vertical segments, so that short video creators are limited to existing creative routines and dare not try new content.

The audience's patience is getting worse and worse, how to calm down and make good content?

At the end of the day, content is always the first priority.

Douyin is essentially a channel platform for content distribution, and Bilibili is a content platform, which can rely on the ability of the head up owner to control the content. This year, whether it is a New Year's Eve party or a self-made variety show, Station B shows its ability in this regard.

The stock price directly doubled!

The content of short videos is short, and the distribution value of matching supply and demand is large. Long video content is long enough, and it can be consumed normally just by paying attention to certain head content, stars, authors, etc.

Therefore, in terms of channel value, the value of short video platforms is greater, and the channel value of long video platforms will be compressed.

In other words, channel platforms such as short videos are more valuable, and channel platforms such as long video Youaiteng will become weaker. Ground floor

This is also the reason why the market value of station B crushes iQiyi.

Station B is very remarkable that it has adhered to its promise until now, not only the new one, but all the videos have not been added with patch ads.

In the commercialization of the Internet, advertising is the fastest and most direct way to monetize traffic. BAT and advertising are inextricably linked, and ByteDance is an advertising money printing machine.

So in terms of advertising, it's easy to do, but it's hard not to do it.

From the perspective of business trading, advertising can directly see the benefits, but the benefits of not advertising are not clear.

The so-called long-term good user experience cannot be quantitatively demonstrated.

This kind of insistence on subjective belief may only appear at the level of CEOs and managers, for example, it was Yu Jun's insistence that Didi did not do third-party advertising for a long time before.

Even if it is a CEO's decision, it will inevitably face pressure from the board of directors.

Thinking of this, Shen Feng said seriously: "The concept of community is very interesting. ”

"For example, the organizational form of Million Winners makes the content precipitation good enough to attract people, and when people are here, there will naturally be a chemical effect. ”

"The same is true for station B, where there are like-minded people who have a good interest in long video content gathered here, and there are interactive forms such as barrage, comments, attention, and private messages, which have brought more users and creators. ”

"That's why a lot of so-called communities put aside some kind of underlying value and only focus on how to bring people together, and they all end up dying miserably. ”

"In the face of new and old users, the best way is not to promote integration, but to avoid conflicts, so that different content and different users are better separated. ”

"Just like although the main content of today's headlines is agriculture, agriculture and social news, the content richness is strong enough + the matching recommendation is good enough, and it can also be trained as a killing time tool for white-collar workers in first-tier cities. ”

Ding Wei finally understood why Station B was partitioned.

Some content can only be seen by some users who like it, and everyone who sees it communicates in a common language system.

Do you know what to learn?

There is a problem about Prince Jiang's scandal, which is analyzed by Internet practitioners, shared by legal experts, nonsense by various spectators, and arranged by jokers......

fairy tiger dog,

Who the hell are you listening to?

Sending Ding Wei away, Shen Feng thought deeper, standing in Chen Rui's point of view, it seems that the scenery is infinite, but in fact, there is a long way to go.

If nothing else, recommendation algorithms alone are not enough. Now it's still like a traditional video website, where the distribution of content relies on classification and editorial recommendations?

First, there is a greater need for accurate recommendation logic.

Second, there is a greater need to reduce manual operations and hand over more content distribution rights to automated systems.

The operation of activities on the site is more like a paving and pushing operation, pulling various groups, organizing various activities, talking to various authors, and then manually pushing them to the homepage position for growth......

Of course, it's not necessarily bad, it's just that the efficiency is extremely low, and a lot of good content is often buried.

Then the commercialization is too slow, and what needs to be done as a platform is to discover good content and let good content find the most suitable consumers. Let the interaction between the UP master and the audience be smooth enough, and there is enough good private space.

If too much emphasis is placed on commercialization, or even if the platform holds high the banner of making money, the gains must outweigh the losses, and the community will become a miasma.

On the contrary, if you overemphasize the spirit of sharing, you can't accept advertisements, you can't do marketing, you can't engage in community, and if you are too high, you will definitely drive away a lot of up masters.

As long as the content is hard enough,

It's just a matter of time.