"Did Jay Chou broadcast live last night?"

When he arrived at the company the next day, Shen Feng looked at the latest report and said with a smile: "After two months of opening an account, I finally made a move?"

"No way, after all, it's the memories of two generations. Li Nanjun sighed: "Only half an hour after the appearance, the total number of viewers exceeded 68 million, and the peak number of online viewers at the same time was 6.1 million, easily breaking the Kuaishou live broadcast record." ”

"You must know that Kuaishou's daily activity in the first half of the year was only 170 million, and Jay Lun alone accounted for one-third!"

Shen Feng nodded, the king of heaven is the king of heaven, don't look at the usual movement, casually stomping your feet is a big earthquake.

Turn on the replay, it's only half an hour?

"The magic show is good, and I also found Liu Genghong's friends to help, and the atmosphere is very warm. Li Nanjun said: "Although there is no sale, the reward income of the live broadcast is expected to exceed 20 million." ”

Shen Feng looked at the top ten rewarding local tyrants, except for Wang Zulan, who smashed two million and didn't make it into the top three?

"It's all smashed by the Simba family, and at least 13 million are tossed. Li Nanjun said sarcastically: "It's rare to have a chance to hold the stinky feet of the Heavenly King, why don't you hurry?"

Shen Feng picked up the review report, and someone specially analyzed the reasons for the hot spots, a bit like a news broadcast, to help him understand the latest trends of consumers.

In all fairness, judging from the data, Jay Chou's live broadcast debut seems to be very successful, but in his own eyes, this Kuaishou live broadcast overturned!

It's not that the content of this live broadcast overturned, but Kuaishou's hope to get out of the circle through Jay Chou has failed.

Except for a short hot search on Weibo, I didn't see any news about this live broadcast on platforms such as Moments or Zhihu.

Zhou's live broadcast debut not only pinned on the hope of Kuaishou officials to get out of the circle and swipe the screen, but also was regarded by Kuaishou Internet celebrities as a fast channel for exposure and fan growth.

The list has swiped 7 million, and it has risen by more than 100,000 fans.

The third list has 3 million and 30,000 fans.

The fourth list has more than 2.6 million and 90,000 followers.

On average, a fan is the cheapest 30 and the most expensive is 100!

Originally, the anchor would interact with the fans at the top of the list during the live broadcast, and even click on the list to express gratitude, and brush the gift in the hope of returning to the original.

As a result, the king is still very dick, interacting with fans from beginning to end, and ignoring these anchors at all?

The bamboo basket is empty!

"In the end, even Simba couldn't sit still, and found that he had lost his wife and broken his army, so he urgently started a series of self-help ......"

Li Nanjun joked: "Crazy selling miserable!"

"I personally went down to the apprentices to shout at the fans, what to say: these children are shaking their hands when they brush gifts for the first time......"

"I swiped so many gifts, I didn't have any fans, my liver hurts......"

Shen Feng snorted coldly, he deserved it!

It is possible to be polite and polite to others,

Jay?

"It's not just the anchor, even Kuaishou is definitely confused. Shen Feng smiled: "It cost a lot of money, but it didn't have much effect." ”

Do you want to say that Jay Chou is hot?

It's so hot!

Can you break the circle? The second Chinese net

That's great!

Kuaishou isn't stupid, is it?

One of the reasons why there was no explosion is because Jay Chou signed with Kuaishou before, and public opinion has released a wave of enthusiasm. On the other hand, Jay Chou's live broadcast is too Jay.

Start on time at 8:30 and finish in less than half an hour?

Fans thought that the magic of the warm-up session was finally over, and the feature film was about to begin......

As a result, you took off your pants and showed me this?

Free and casual, without setting too many marketing topics.

A proper king pretends to be a show!

"Usually the attention and out-of-the-circle effect of the first live broadcast is the best, and the focus after that must be lower and lower, even if the object is Jay Chou, the difficulty will become more and more difficult. ”

Li Nanjun joked: "As we all know, Jay Lun is a famous ace pigeon + perfectionist. ”

"This live broadcast has been delayed again and again, in addition to the essence of ace pigeons, it is also related to perfectionism. I heard that this coin magic trick was practiced for more than 20 days, and I didn't agree to start the broadcast until I was satisfied. ”

Besides, he is not an ordinary star, when he needs live broadcast exposure to attract traffic, it doesn't matter if he has money or not, it all depends on his mood. ”

Shen Feng laughed, the so-called "Jay Chou's first Chinese social media, the only one on the whole network, only in Kuaishou" is also not true, right?

The most important fact that makes Kuaishou's heart stuff is that even if a Kuaishou account has been opened, people still use Instagram as their sharing platform.

Even the livestream warm-up and flop fans are also carried out on Instagram.

What is the live broadcast every three or five times...... Flop fan interaction in daily operations...... Help Kuaishou cultivate a unique sense of value in the community...... Forming a sticky ......

Wash and sleep!

This is called a big bully!

This year's Spring Festival Gala has seen a surge in the number of users who spend money, attracting a large number of users outside the circle, but they are not able to retain them.

With the introduction of Jay Chou this time, it can be seen that Kuaishou is indeed trying to find ways to break the circle, such as attracting first- and second-tier young users through entertainment stars.

But as a content community, the core is the matching between the content ecology, users, and celebrities of the App.

Take a look at people's Douyin, the trendy content that has always been fashionable naturally attracts users of fan culture, and celebrities will naturally settle in without much effort.

Kuaishou rises in the local culture, and most of the core users are small town veterans, and they want to rely on a star to force users?

Spare Jay!

"Not only do we have to break the circle, but now we have to rectify the bad atmosphere inside. Li Nanjun explained: "A few days ago, the live broadcast permissions of Sister Hong, the big stomach king, and Ah Hao, the big stomach king, were officially banned for 14 days. ”

"The reason is that in the process of PK microphone connection, the anchor induces fans to buy inferior e-commerce gang goods through malicious bargaining, quarrels, abuse, acting, etc. ”

"Ask yourself to brush 50,000 yuan of advertising fees for bringing goods in the live broadcast room, and transfer another 400,000 yuan in private. Moreover, the plot must be arranged for the introduction of live broadcast products. ”

"Taking a toothbrush as an example, the anchor cut the price to 99 yuan, but the merchant changed the wrong price and deliberately sold it for 59 yuan to trick fans into buying it. ”

Shen Feng pouted, this routine is too old, right?

Just now to start the rectification?

What did you do earlier?