"I'm actually the one who came out of Procter & Gamble. ”

Two days later, I met the founder Liu Fei, and solved Shen Feng's doubts in one sentence, you are really a top student of the Whampoa Military Academy in the marketing industry!

"Our strategy from the beginning was to cast a wide net, small budgets, big penetration, and build high walls......"

"In fact, it is the classic playing style of Procter & Gamble, the famous HBG big penetration theory......"

"Dig deep into a pain point and fight to the death!"

Shen Feng pouted, bullshit HBG theory, to put it bluntly, isn't it a desperate money?

All kinds of overwhelming occupy the minds of consumers, enhance brand exposure, and then distribute goods everywhere, use channels to penetrate and sell goods, and use e-commerce platforms to harvest traffic......

so where you can see it,

You can buy it anywhere.

It's just that it used to smash the TV media, but now it is brainwashing social networks, and it all relies on the desperate shouting of the water army.

Liu Fei was very excited, sitting in front of him was an investment god who was in the limelight in the circle, how could the name of the two horses and two Shen be wasted?

"If we want to grab other people's jobs, our solution is to use good looks or high cost performance to attract users and let them eat fat bottles instead. ”

"Last year, it was mainly the launch of category keywords + Douyin KOC in the Tao system, which exploded the category keywords, quickly sucked all the traffic in the category, transformed at the moment of the first truth, and repurchased at the moment of the second truth. ”

"This year, we need to change our strategy and break the circle after the category has achieved a certain level of popularity. At this time, it is useless to just play the keyword meal replacement, but to have a relationship with the known associations of consumers, such as milk tea, weight loss, beauty, etc. ”

"Choosing Heytea is a good lever: high brand potential, strong communication, and young people are very buying. ”

Shen Feng looked at the passionate Liu Fei, the whole person was full of fighting desire, a rare image of a strong woman.

Liu Fei sensitively captured Shen Feng's appreciation, but said more confidently: "At the beginning, many people questioned the fattening properties of milk tea drinks, and they were afraid that there would be a conflict with weight loss meal replacements?"

"But I think this kind of hardcore combination is more eye-catching, and it has successfully helped Wonderlab to get out of the circle. ”

"In the second half of the year, I plan to use Weibo + WeChat...... Circle of friends + tuba...... Xiaohongshu's information flow CPC+ influencer...... Douyin expert, Kuaishou Lao Tie ......"

stared at Shen Feng without hesitation, and said tentatively: "Wouldn't it be perfect if Ke'er could endorse it?"

Shen Feng laughed, as you wish!

Liu Fei looked at the investment contract that had been prepared, and almost climaxed with excitement, she finally hugged her diamond thigh!

Several top anchors under Wanli Media plus countless big V public accounts......

Millions of winners have 200 million daily active traffic......

The strongest fashion community e-commerce ...... for hipsters

What's more, who doesn't know that Xiaolu Tea was purchased by Shen Dashen and has been handed over to Ke'er to operate......

There is traffic to these resources,

Hey Tea Get Away!

Send Liu Fei away, the rest is what Ke'er is worried about, if you want to wear her crown, you must bear its weight, do you think it is easy to be the boss?

Since you choose to become an entrepreneur who can easily pretend to attract fans, you must work your muscles, work hard on your mind, empty your body, and act chaotically......

in order to be tempted to forbear,

Gain what it can't!

I have to say that Liu Fei is lucky, and the success of the stage comes from the choice of the market and the subtle insight into consumers.

But looking back, there is still a long way to go if you want to cut into the trillion-dollar economic track.

Especially since the second half of the year, countless meal replacement categories with similar packaging and the same taste have entered the market one after another, and capital has invested in them.

From 1 to 10, this is not only a battle of marketing efficiency, but also a battle of barriers.

Next, for Kerr, running a store is not the key, after all, there is a mature team, and the main thing is how to formulate strategies and tactics.

How to stabilize the market share of the true flavor transformed from fawn tea?

How to link up with hipsters more efficiently?

How to attract traffic attention?

How to cooperate with other brands and even fields across borders?

How to dig deep into Wanli's first resource channels?

How to become bigger and stronger?

As long as you can get through this,

This girl has unlimited potential in the future!

Now I am only the first step in using the cheat mining project, how to build a traffic pool, how to establish a more efficient channel linkage, and how to achieve resource sharing......

It is an ecological problem that trillions of bigwigs must study.

Especially for the excavation of talents, as long as they have the energy and ambition, they can find suitable internal entrepreneurship projects, ask for money for money, traffic for flow, resources for resources, and channels for channels.

Compared with outsiders who are halfway home, they still know their own roots and have a stronger degree of trust.

Wanli is now like a huge vine, taking root in their respective fields, and gradually connecting into a large net after taking charge of themselves......

Like Alibaba Tencent,

Become a primeval forest that covers the sky!

Leaning on the sofa, I remembered Mr. Lu Xun's words: There is no road in this world, and when there are more people walking, it becomes a road.

Today, when the business environment and social structure have undergone great changes, it is becoming more and more customary to order takeout at home...... Go out and do a drip...... Lying in bed and shopping online......

More and more freelancers, all kinds of slash youth began to emerge and walk out of a new way of survival, what self-media, illustrators, Internet celebrity anchors, Taobao store owners, new retail lecturers......

Even if the sense of identity is still different, everyone can live a more comfortable and beautiful life together.

finally realized a little bit of Brother Ma's sense of crisis,

The higher you stand, the farther away from the crowd, when do you step on the air......

Shen Feng suddenly stirred, there was actually a kind of trembling that water can carry a boat and also overturn a boat?

For example, a large number of women have begun to become an important pole of deep participation in society, how should we understand and recognize women in the new era in the future?

Where is the tide they are stirring going?

What kind of changes are taking place in the consumer market driven by "her"?

Women in the workplace already have a strong competitiveness and right to speak, 35% of the management positions in China are held by women, and 197 A-share listed companies are female chairmen, holding a market value of 2 trillion yuan.

Don't talk about it, look at your side, 90% of them are women's army!