It has to be said that women are indeed more loyal, more resilient, and more indomitable.

As long as they set specific directions and goals, they are far more persistent and firm than men, not easy to move forward, and rarely dazzled by other bewitching sluts.

Thinking of this, Shen Feng stood in front of the huge floor-to-ceiling window, watching the crowd of people under his feet, and had to sigh at the unlimited potential of women's consumption power.

A group base of more than 400 million people controls up to 10 trillion yuan of consumer spending every year, which is almost equal to the total retail sales of Germany, France and the United Kingdom.

In particular, the rising independent and pluralistic new era of women's spirit is showing unique characteristics in terms of consumption power, consumption concepts, consumption patterns, and behavioral trends.

In terms of household consumption, the status of the female group as the big heroine is becoming increasingly prominent. Especially beauty, mother and child, food, clothing, household daily use, tourism......

The simplest is in family travel, more than seventy percent of the decisions are in the hands of women, and the proportion of women who buy once every two or three days on average is as high as 30%.

Look at Wei Ya,

Look at Li Jiaqi,

Look at Simba again,

Who have you sold hundreds of millions of things to?

For the two projects of hipster and true taste, the core element is one concept: self-pleasing consumption!

In my opinion, this is an interesting and natural phenomenon. Today, unlike the older generation, which pays more attention to the functional attributes of items, the consumption concept of the younger generation has begun to change more from functional needs to emotional needs and value needs, which is more obvious in women.

It's hard to buy money and I'm willing,

The old lady just likes to be beautiful,

What's wrong?

Last year's Valentine's Day, more than 60% of the flowers were bought by women, and even more than 70% would buy flowers for themselves.

Buy as much as you want...... If you like it, you have to have it...... What money is not money......

Isn't it earned for spending?

Looking at the early data, urban white-collar workers are paying more and more attention to self-improvement and are more willing to invest in themselves. Outbound travel, reading, vocational training, sports and fitness, talent charging......

All aspects show a stronger desire to consume, and self-pleasing consumption shows a trend of coexistence of appearance and experience, and the integration of rationality and emotion.

The reason for this is actually the process and embodiment of this new consumer group's continuous search for value attribution and identity.

Every time the rise of the group and the transfer of discourse power are repeated, there are more or less confusions about identity transformation, such as the rise of the middle class and the generalization of consumption upgrading......

White-collar women urgently need certain labels to consolidate their identity, establish their status in the rivers and lakes, and highlight their existence and value, which may be the invisible hand behind the rise of self-pleasing consumption!

Thinking about this, I can't help but smile, the real slogan is there, it's called:

The more independent,

The more beautiful!

For the time being, don't put too much pressure on Keer, and do your best to make the tea a good one, as long as the supply chain can play well, nothing else is a problem.

I first lay out young health care products, lock potential stocks with gold fingers, spend money, channels, and traffic, and then talk about fattening.

"Liang Jianzhang also started live broadcasting?"

Shen Feng looked at Ding Wei and said in surprise: "The chairman of Ctrip doesn't need to fight like this, right?"

"It's not just fighting, the old man who is almost sixty years old, running two provinces a week, switching more than 20 scenes every day, and turning the shaft for more than ten hours is a basic operation. ”

Ding Wei saw the boss's incredible appearance and said with a smile: "Every time I go to a new place, I immediately follow the customs." One will be the groom official of the Li clan, and the other will be the personable Xu Xian, and even the netizens who are dedicated will be moved!"

Shen Feng is also drunk, but you are also an old-timer with a market value of 100 billion, do you want to put so much pressure on our young people?

Claiming to be the chief experience officer, he has pushed the hotel price to as low as 2.5% off. I tried each of the recommended hotels myself. Yesterday's live broadcast lasted just one hour, with a total of more than 600,000 views, 1.6 million likes, and sales easily exceeded 10 million. ”

Ding Wei introduced: "An appearance is equivalent to leveraging more than 60 million hotel GMV, and 900 high-star hotels are collectively full, which is worthy of being the chairman with a doctor of demography." ”

Shen Feng pouted, Lao Luo didn't have to do a live broadcast, after all, if he failed to start a business, he had to sell himself to pay off his debts.

You Liang Jianzhang is already the leading boss, what are you blindly mixed with?

By the way, it's not just him, I heard that even the Iron Lady, Sister Dong, has personally ended?

Ding Wei rarely saw the boss depressed, and secretly laughed, although Wanli Media has been listed and successfully transformed into media publicity, but MCN is still a cash cow, how can the Taobao trio give up tens of millions of dollars per month?

Not to mention that other traffic UP owners are all opinion leaders in their respective fields, and these traffic are all money.

Sister Yun devotes herself to the hipsters, flying everywhere all day long, since the boss trusts herself, she desperately wants to keep the good rivers and mountains of Wanli Media!

Shen Feng has long felt the ambition of the little girl, although it is not as experienced as Song Yun, but as a post-95 generation, Ding Wei has a unique sensitivity to the dynamics of young people.

The reason for the success of the insight is that in addition to the role of the golden finger, Ding Wei's operation has contributed a lot. For the grasp of words, the entire Wanli Group is unsurpassed!

This is also the reason why she is relieved to hand over the work, to put it bluntly, propaganda is to play with the pen, nothing more than now that science and technology are developed, the content has changed from text to video, and the channels are rich and colorful, but the core has not changed since ancient times.

sincere

moving

It's king.

"In the past two days, the circle has been played by the continuous function of Douyin, and all kinds of jokes are flying all over the sky. Ding Wei joked: "Some people even posted a monthly turnover of 3.6 million in the live broadcast, but in the end, they posted a screenshot of the chat of 160,000 on Douyin." ”

Shen Feng was stunned, what the hell is this?

"This month, Douyin officially implemented the so-called bi-weekly task sharing model, and the data of all guild streamers needs to be measured in two weeks, and the exponential curve continues to increase in order to get the reward share. ”

"Someone calculated an account, according to the current bi-weekly task, the guild with a turnover of 10 million a month will actually have to reach 12.4 billion in two years to meet the current incentive standard!"

Shen Feng frowned, Zhang Yiming had just left on his front foot, and Zhang Nan's CEO butt had not yet sat down, and the faint trick came?

After pondering for a moment, I finally understood the doorway. To put it bluntly, the store is still a bully, and the 400 million daily life in his hands has begun to cut leeks?

At this stage, Douyin needs a richer ecology, to promote the development of the power of middle-waist anchors, and to make the head anchors more diversified.

can not only get the big brother Lao Tie in the show, but also eat all the buyers and supply chain, if you can shoot some funny short videos in your spare time, it will be even more perfect.

After all, people no longer need a group of MCNs who only rely on platform commissions to survive, but hope to bring greater commercial value.

"In any case, with 400 million daily active users, traffic is starting to peak, and Toutiao is even starting to get more new traffic from overseas. ”

Ding Wei said seriously: "Therefore, the traffic value that MCN originally brought to Douyin became less and less valuable over time. In other words, the more damning words are ......"

"MCN's content traffic mission is basically over!"