Because just one pitch is the biggest problem in itself, you have to be cheeky and do everything possible to create opportunities to meet.

Secretly study the founder's circle of friends, study each other's hobbies and whereabouts. If you like running, ask him to run, and if you know you're going to the airport this afternoon, try your best to find an opportunity to send someone there.

The most important thing is to dig out the core but unspoken demand point in the founder's heart.

Is it a higher valuation? or is it a smaller stake, is it a need for strategic resources, or does it have to bring in some specific investors?

A great FA is able to find this point in the fastest time.

Every day lives in great uncertainty, and every moment is exhausted. However, disappointment is always the norm, and in the process of a project smoothly moving towards payment, there is a loss in conversion rate in every link.

I have to say that FA is a profession that can make people quickly gain a sense of accomplishment in a short period of time, and they move between investors and entrepreneurs every day, making friends with the top 1% of the pyramid and making money from smart people.

This is also why Bao Fan has become the strongest network king,

Many times it is more popular than ponies and old horses!

In such a high-pressure and competitive environment, Li Nanjun's ability for a woman to persist for ten years is itself an ability.

Shen Feng stood up, stretched out his hand and said, "Welcome to Wanli!"

"Thank you boss!" Li Nanjun's face was full of shock, and he quickly said excitedly: "I will definitely work hard!"

Shen Feng waved his hand and ordered: "The tenth floor is left to you and the future team, and the team will be set up in a month, money is not a problem, and the more talents, the better." ”

"Investigate the second-hand luxury industry as soon as possible!"

Three days later, Shen Feng looked at the slender and petite Dong Xiuwen in front of him, the founder of second-hand luxury jewelry, the four offline stores in the magic capital of Beijing, a professional appraisal and maintenance team of more than a dozen people, and the seedling potential stocks locked by the golden finger.

"Do you know how much our people love to buy luxury goods?"

Dong Xiuwen faced Shen Feng and couldn't hide his excitement: "Last year, one-third of the world's goods were packaged, and the consumption reached 770 billion, and this year it will properly break one trillion!"

"Isn't it a heavy feel just listening to the data?"

Shen Feng smiled dumbly, the little girl is very lively.

Follow-up asked, "How much space is there for second-hand?"

"Usually at least 20% of the circulation rate in mature markets, which means that more than 100 billion will flow to the second-hand market, and the penetration rate is still growing rapidly every year. ”

Speaking of professionalism, Dong Xiuwen seriously analyzed: "I think the biggest pain point of second-hand transactions is not that buyers don't buy, but that sellers don't sell!"

Afraid that Shen Feng would not believe it, he hurriedly gave an example: "Many customers around me are Bai Fumei, and they have lived with a sense of security since they were children. ”

"Most of them are die-hard fans of LV, seventeen or eighteen are just basic operations, shoes, shoulders, cross-body, handbags, travel bags, and wallets are all scanned. ”

"I like to plant grass on ins, I have nothing to do, and I have to get a new model as soon as possible, and it's not a matter of doubling the limited edition casually. ”

Shen Feng pouted, worthy of being a loser!

But the strange thing is that even if it is piled up in the closet, they rarely take the initiative to sell one, the bag can be given away, and even taken away by friends, as long as it is not desperate, they will never sell it. ”

Shen Feng frowned, the downward pressure on the economy in the past two years is closely related to the prosperity of the second-hand market. In the early years, the luxury goods of the island countries with economic prosperity have also been rising, and the latest models of major brands landed there for the first time, and they were instantly killed.

Now that the economy is declining, a large number of luxury goods under excess consumption are circulating in the second-hand market, and now it has become the world's largest trading platform, and the leading SOUInc went public last year.

According to Li Nanjun's industry analysis, China will roughly follow the old path of the island country in the 90s, and luxury consumption will transition from excess impulse to focus on cost performance.

Especially after the 90s and 00s, they basically don't care about second-hand, and the experience itself is not owned.

"People who really have the money to buy new products care more about their own feelings, they don't mind whether others have used it, and they like things that are completely their own. ”

"And cost performance is the key word for young buyers, most of whom want to buy a good bag, but are reluctant to spend so much money. If I buy a second-hand Chanel bag and become an insider, but only spend a quarter of the money, how cool it is!"

Shen Feng nodded and asked, "How big is the profit?"

"It's normal to sell two or three thousand bags for five or six thousand. Dong Xiuwen said with a smile: "Thirty or forty percent, the first one to receive the goods earns the most." ”

According to industry research, although there is no leader, there are at least five or six head players, and it is normal for tens of millions of dollars to be raised to Series B.

Of course, they are basically online trading platforms, which are inseparable from traffic operations, and there are very few people who really make a lot of money.

Dong Xiuwen saw that Shen Feng was silent, and said a little nervously: "Ali's Xianyu, Zhuan Zhuan, Secoo, Tmall LuxuryPavilion, and Jingdong's Farfetch all focus on second-hand trading platforms. ”

"But after all, luxury goods are typical non-standard, from the source of goods, identification of authenticity, judging the fineness, determining the valuation, after-sales maintenance is very complicated, the big platform can not play. ”

"To put it bluntly, it's still C2B2, the local tyrant buys out directly, and most platforms rely on providing identification, washing, pricing, consignment, and sales to attract new customers, and finally match the transaction to get commissions. ”

"Don't look like it's booming online, in fact, it's only a small head!"

Shen Feng couldn't help but laugh and said, "You mean like an iceberg?"

"That's right!" Dong Xiuwen said confidently: "Many people only see 10% of the online traffic, but in fact, 90% of the transactions are completed offline, and underwater is the main body of the iceberg." ”

After speaking, he took out the various photos he had prepared and showed them to Shen Feng: "This is the fourth second-hand store that we have just opened in Jing'an District. ”

Shen Feng picked up the photo and saw hundreds of Chanel bags displayed on a retro red wall, ranging from classic to popular. In the middle is a black and white portrait of Chanel, which says that trends are fleeting and style is timeless.

i, Hermes, Versace, Dior all kinds of big-name bags......

Rings, earrings, and clothes are everywhere......

There's not even a shortage of out-of-print in the showcase?

Seeing Shen Feng's interest, Dong Xiuwen said proudly: "Not only buying, we also provide consignment, appraisal, and maintenance services, and the retro style has become a check-in mecca for petty bourgeois girls." ”

"Playing with the Internet and wanting to subvert traditional industries in a seemingly novel way?"

"It's!"

"Oh?" the idea was quite novel, and Shen Feng asked, "Why?"

"Because this industry has long formed a variety of interest structures, and there are solid rules at each level, what kind of middlemen are easy to eliminate?"

"Those intermediate links of standard products that only provide transaction information and do not provide any help in the performance process are the easiest to be killed. ”

"But in the luxury industry, every item is unique, and middlemen are really creating effective value!"

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