Shen Feng's eyes lit up, don't look at the little girl's small size, it's really a bit deafening.

"Second-hand luxury goods are a warm business. ”

Dong Xiuwen said solemnly: "Because it is a non-standard thing that requires a lot of lubrication, the clerks are sometimes like sisters, to dispel the concerns of customers, by the way, how beautiful is Amway's bag?"

"Many times people talk to you for two or three months, and you are embarrassed to prostitute for nothing? This is something that the platform can't do, right?"

"Two days ago, a sister fell in love with a Burberry canvas bag, and she chose us for a long time in e-commerce, purchasing agents, and offline channels, because of the feeling of carefully selecting in the store, so she did not hesitate to spend more money. ”

"After chopping my hands, I was complained by a friend: the bag doesn't look as high-end as the shopping bag!"

"But people still think it's worth the money, in the original words: what about the skin? How expensive can the skin be worth so much money?"

"The important thing when buying luxury goods is not the bag, but a series of communication experiences!"

Shen Feng was impressed by these words, it is indeed not easy to have reverse thinking in the era of the peak of the Internet.

The more this happens, the more forced he asks: "Luxury goods will be pressurized, merchants must advance funds first, if they can't be sold for a year and a half, the discount will be lost on a single product, how do you solve it?"

"You have so much organic traffic, if you have 1,000 people in the store a year, how many conversions these people can make depends on whether you work hard enough. ”

"For example, how about talking in the private domain, and is the way to guide fission flexible enough?"

Dong Xiuwen did not shy away from saying: "Some people can turn 1,000 into 510,000, and some only have 200 left, in the final analysis, it is still a service-oriented business." ”

"And for online platforms, the low-frequency attribute of luxury goods alone is embarrassing enough. ”

"This category directly takes money online and smashes traffic in, which is completely unaccountable. For example, if a traffic buys 800 yuan, you may only earn back 2 or 300 yuan in the end!"

Shen Feng nodded, in the final analysis, it is easy to play low frequency with high frequency, but it is difficult to play high frequency with low frequency.

Because for users, the frequency of buying a bag in half a year is already high, but after half a year, it is likely that they have forgotten where they bought it in the first place?

Low-frequency consumption is difficult to generate user minds, let alone cultivate consumption habits, and the only high-frequency in the entire industry may be maintenance.

The same problem also occurred in the second-hand car track, and there was a sentence: melon seeds second-hand cars, there is no middleman to make the difference.

In order to implant this advertisement into the minds of users, Yang Haoyong has spent billions of dollars in the past three years, and the result?

Not only did they not kill the middlemen, but they became the users with the highest stickiness and the most stay time on the platform!

can only be embarrassed to secretly replace the advertising slogan, what kind of second-hand car to open the national purchase?

By opening up the national car source, exporting basic capabilities such as finance, vehicle rearview, logistics, pricing, and testing to the whole industry, it empowers small and medium-sized car dealers......

Properly hug the car dealer!

The reason is that the problem of second-hand cars is similar to that of second-hand luxury goods, and car dealers take the source of goods and match transactions at the same time, but also bear the risk of capital and inventory.

So how does the second-hand market deal with the relationship with offline merchants?

Subtle and central.

In Shen Feng's view, merchants are wary of the platform, worried that they will not only come to empower, but will eventually grab business.

For the platform, it is necessary to use a clear division of labor, use tempting services to tie more small Bs together, gradually develop upstream, and finally take the part with the largest profit margin as its own.

B is the gripper, C is the future.

"If you want to do a good job in this non-standard market, the first step must be to solve the problem of trust, especially in second-hand luxury jewelry that is difficult to distinguish between real and fake. ”

"I promise that the fear of buying fakes is the biggest obstacle for most people not to buy second-hand luxury goods. ”

"I've seen a lot of boys who worked hard to save half a year's salary to buy a new Gucci bag in order to surprise their beloved girl, and the girl cried while holding the bag!"

Dong Xiuwen said sincerely: "The most precious thing is this heart, he is willing to give you the best." ”

"There are so many fakes nowadays that even 30 percent of the real ones can't be reached. ”

"I just helped a girl who had just graduated to do an appraisal two days ago, and I bought a Parada killer bag from a purchasing agent, and I saved up for several months to buy it, and the result was an appraisal ......"

"Fake!"

"Sometimes the more acquaintances you are, the more you can't believe it, and many of them are cheated by the so-called girlfriends. If you want to go to Tokyo next month, you can help bring back an LV, and even bills, customs, and boxes are all available. ”

"An appraisal is still fake. ”

"The real problem is still at the source, we have the world's largest production base of A goods, a fake nine imaging that costs hundreds of yuan, wholesale to merchants is about 1,000, and it changes hands by thousands, or even tens of thousands. ”

"Don't talk about small shops, even big stores are mixed with sales!"

Shen Feng sighed secretly after hearing this, this is a typical case of bad money driving out good money. A scene full of gray areas, difficult to handle cases, and driven by huge profits, this kind of business must be repeatedly banned.

"What is the threshold of this circle?" Shen Feng said curiously: "Need a formal exam?"

"It's not difficult to enter the circle, just apply for a luxury appraisal training course, or meet a few friends in the industry, and you can immediately follow the strings. ”

Dong Xiuwen said helplessly: "When encountering large-scale exhibitions, each phase of the transaction is easily hundreds of millions, and when you open the door at the hotel, there may be millions of goods on a large towel." ”

"The difficulty is the receipt channel, the price elasticity is too large, and it is all about watching people put down dishes. The best luck is to help the local tyrant clear the wardrobe, the luxury in the eyes of others is just people's daily necessities, and if there are too many things to put down, they will clean up, and they don't care about the price at all. ”

"Collect a bunch of Chanel and Gucci bags, and give you a few belts of 10,000 or 20,000 yuan by the way, it's not a problem at all. ”

Speaking of this, Shen Feng suddenly felt a little weak, thinking about the clothes and leather shoes on his body......

Dong Xiuwen saw Shen Feng in deep thought, and continued: "A second-hand shop owner earns six or seven million a year, but in fact, he can't see cash at all, and the money is pressed in the goods. ”

"As soon as the box is opened, there are dozens of famous watches inside, and when the warehouse is cleared one day, the money can really come back. ”

"LV, Chanel, Hermes are the best big names to sell, but those catwalks, things that are too individual are not easy to come out, and I am afraid that they will not be able to sell them if they are held in their hands. ”

"In addition to the truth and falsehood, the aesthetic vision is also the threshold, you must understand the market, know what currency is, and how to match it to sell ......"

Shen Feng listened and thought that in addition to taking capital risks, the ceiling of offline business is relatively low, and the flow of customers is easy to encounter bottlenecks, and follow-up management cannot keep up.

Almost all stores will operate their own private domains, so that people who enter the store can follow the official account or accumulate WeChat traffic.

With the store as the axis, with a piece of precise users in hand, you can realize it by operating it steadily.

However, this model needs to rely on the network of acquaintances to expand new customers, as long as the people in the vicinity are washed, and then it is difficult to reach the sky with people who want to radiate farther.

In addition, many store employees will set up their own portals if they have enough users in their hands, as well as a series of problems such as identification and management, which limit the expansion of offline business.

"Recently, we have been trying to broadcast live!" Dong Xiuwen suddenly excited: "Because the number is very small, all the details and flaws can be displayed and answered." The dynamic sales can reach 70% or even higher, and the customer unit value can also be doubled. ”

"The market for second-hand luxury goods is definitely big enough, just cut out a point, at least billions a year!"

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