"Hey Tea and Tea Beauty?"

Shen Feng looked at Ke'er with a smile and teased, "Scared?"

"Hmph, when have you ever seen the big heroine scared?" Ke'er said angrily: "The soldiers will block the water and cover the earth, who is afraid of whom?"

Shen Feng laughed, the reason why the two leading players began to join forces is not to show that the true taste has threatened their existence?

The greatest respect comes from competitors!

looked at the stories of the two sides telling the story of "Axi Changsha will be teay".

In the cartoonist's pen, Chayan Yuese is depicted by the cartoonist as an image of a Hanfu girl, which is a continuation of the Chayan Yuese LOGO, while Heytea is depicted as an ancient gentleman who runs thousands of miles away.

Chayan took Ah Xi to visit the major scenic spots in Changsha together, the two of them acted playfully and cutely, and the dialogue also used dialects, netizens said: I locked this pair of CPs. ”

Keer said seriously: "Not only that, but also prepare 300 sets of commemorative gift boxes and 100,000 commemorative postcards, which can be collected in offline stores." ”

The two articles had more than 100,000 clicks, and related topics once rushed to the hot search, with nearly 70 million reads. ”

Shen Feng nodded, no one is stupid these days, you have a good plan, I have a wall ladder, and the eight immortals have crossed the sea to show their magical powers.

The success of co-branding is inseparable from traffic, but peer co-branding is more demanding, and the value of the topic alone cannot ensure the success of peer co-branding.

Especially in the tea industry, the homogeneous competition is becoming increasingly fierce, and brands such as Heytea Naixue not only catch up with me in the speed of opening stores, but also learn from each other in competition methods and product research and development.

To put it bluntly, there are three types of players: the first is the mainland tea drink led by Heycha Naxue, the store is concentrated in the core business district, the main high customer unit price, is the product of consumption upgrading, and is currently marching into the second and third-tier cities.

The second is Taiwanese milk tea represented by CoCo, which focuses on low customer unit price and high order volume.

The tea and joy take the middle route, cost-effective, the business scope is concentrated in a certain region, intensive store opening, the main cream top tea, and the national style.

There are obvious brand differences between the two brands, and the competition is weak, and this peer collaboration looks bold and aggressive, but it is actually very stable, which can be regarded as a case of successful breakthrough.

Keer handed over the list of the latest developed flavors to Shen Feng and introduced: "Heytea has opened 390 stores in 43 cities, and the next step is to enter Changsha, and the future strategic goal is to penetrate the second and third lines." ”

"For all the new tea drinks, the number of existing stores is too small, and Starbucks has more than 4,000 casually, so the best way to expand is to promote first, first establish the brand image on the Internet, continue to attract attention, accumulate potential customers, and then open stores. ”

"A dragon crossing the river, a snake ......"

Shen Feng casually locked in a few new flavors and said to Keer: "This is a marketing battle for online and offline multi-platforms. ”

"In my opinion, the most successful thing is to use strips to promote the co-brand, because the WeChat public platform is a platform that focuses on graphics and weak interaction, and at the moment when short videos are popular and user reading needs are increasingly fragmented, traditional text information can no longer catch the attention of young people. ”

"Compared with traditional graphic marketing, strip comics are a lighter marketing method, human beings are visual animals, and it is more time-saving and labor-saving to read a strip comic at the end, and compared with words, animation images are always more vivid and deeply rooted in the hearts of the people. ”

Keer thinks so, especially Vlog marketing is very popular now, the duration is generally 5-15 minutes, and the time is enough for the video to tell a story.

In the Vlog released by both parties, the employees of Chayan Yuese took the employees of Heytea to visit major scenic spots, taste local food, and asked many propositions.

For example, do you want to be the boss of the tea industry?

What's more, as Station B continues to break the circle, the latter waves have become a must for the younger marketing of tea brands.

"Look at this report. Shen Feng took out another piece of information, handed it to Ke'er and said, "The road ahead will be even more difficult." ”

"What?" Ke'er opened the first page and said in shock, "Wahaha also wants to make tea?"

Shen Feng was very amused when he saw the girl open her mouth. Just yesterday, Wahaha Milk Tea, the world's fifth-largest beverage manufacturer, opened its first directly-operated store in Guangzhou. On the opening day, Zong Qinghou personally came from Hangzhou to the scene to help, claiming that this was the third time to start a business.

The wind of tea has been blowing for three years, and now the giants have finally joined the army of grabbing the milk tea market. Now 90% of bubble tea shops are hardly profitable, and less than 20% can survive a year after opening a store.

Nine out of ten milk teas!

Kerr stared at a variety of real photos, bright storefront theme design, the overall color palette is composed of white, gray and wood colors......

Most of the drinks on the menu inherit the mantle of Wahaha's own products AD calcium milk and milk yogurt, as if some fruit, matcha and cheese have been added......

Between the pricing elements, the main AD mangbo ice, strawberry lactate calcium milk + fruit tea and other AD calcium milk ......

There is also a cheese nutrition express series and cool crooked?

"The taste of childhood!" Shen Feng said with a cup of tea: "I heard that you even need to queue for 40 minutes to wait for an order, and the elements in the store focus on childhood memories, which is also an important plan for its drainage." ”

"The biggest killer feature is not the ...... taste"

"There are more than 10 billion cash ...... crawling on the account"

Ke'er was shocked, good guy, is the sky going to change?

Shen Feng secretly sighed that it is not just the curse of Internet companies that you must die if you don't innovate.

In 13 years, Wahaha's performance peaked at 78.3 billion, and it declined all the way in the next five years, until Zong Qinghou announced at the 30th anniversary celebration that he would start his second venture - aiming at the health field.

The year after the release of the new strategy, it finally recovered the decline in performance, and now it is a high-profile entry into the tea market, which is obviously a taste of sweetness?

The old man is also going to learn to tell stories!