"A giant is a giant. Shen Feng sighed: "According to the most conservative estimates, Wahaha factories across the country have been closed for two months, with a loss of only 100 million yuan and more than 10 billion cash ......."

"Ten years won't go out of business!"

Ke'er took a deep breath, what is the valuation of the most awesome Heytea now?

After more than 30 years of deep cultivation of channels, even Pan Gang, chairman of Yili, admires it, and Wahaha can be seen in almost any small rural shop.

As early as when Coca-Cola and Pepsi killed the red eye, the very Coke operated by others took advantage of this east wind to eat away at the market share of the two?

What's most popular right now?

Isn't it sinking!

All walks of life pay attention to the third-tier and below cities, and their consumption growth rate is significantly higher than that of the first-tier cities.

33 years of brand management plus tens of billions of cash ......

It's properly opened!

Thinking of this, Shen Feng said solemnly: "The only shortcoming now is youth!"

"After all, milk tea is a young person's business, and how to transform a 33-year-old beverage brand is the primary problem it faces. ”

A sentence woke up the person in the dream, Ke'er calmed down instantly, there is a boss, what are you afraid of?

Zong Fuli, the new successor, was worried about this, otherwise he would not have replaced Wang Leehom, who had cooperated for 20 years, and the result was scolded.

Leaving aside the stance for the time being, it fully proves the determination of the younger generation. Wahaha is becoming more and more open, and in an era where consumption and channels have entered a sudden change, the 74-year-old Zong Qinghou hopes to promote a moderate change within the company.

Both the opening and the closing are smart manufacturing and digital transformation.

Establish an intelligent robot company, focusing on pioneering and innovating in the field of industrial robots and high-end intelligent equipment......

Enter the retail industry, create high-end retail, and sell luxury goods that ordinary people can afford......

Build children's shopping malls and urban complexes, and actively lay out new retail ...... for big health e-commerce

Play as much as you like when you have the money in your hand!

"Hey, this industry is a hidden dragon and a crouching tiger, don't look at the joy of tea, in fact, the real king is ......"

Ke'er sighed, "Honey Snow Ice City!"

Shen Feng pouted, only now did he find out?

People have secretly opened 7,000 stores, beating Starbucks, and conservatively estimating 7 billion profits per year!

What kind of tea、Nayuki,When you want to sink it......

Already out of land?

There are 2,683 county-level administrative districts in the country, and there are at least three or four Mixue Bingcheng in one county.

Various college town ...... Pedestrian street...... ...... around the mall

No matter what brand,

Come one,

One second!

"Ice Cream Triad...... Fruit tea is five or six yuan...... Milk tea is no more than ten yuan at most!"

Ke'er muttered to herself: "Even if you order a cup of all the milk tea in the store one by one, it will only be more than 200 yuan." Taste......"

Shen Feng rolled his eyes, how many people can think of you as a foodie?

Still savor the taste of a cup of milk tea?

It's cheap and it's not hard to drink!

"Have you studied other people's materials?" Shen Feng analyzed: "From banners to floor stickers and billboards, there is nothing to be done if you can't stick 1 centimeter blank on the entire street." ”

"The price advantage is vividly displayed, what XXX only sells for 4 yuan, and the posters of the lucky bag are everywhere with a full 10 yuan lottery, which is equivalent to repeating and repeating again and again in front of the user......'s eyes."

"What's the difference with an elevator brainwashing advertisement?"

Keer nodded, the more bells and whistles the poster, it is a huge stimulation signal released to users, it is easy to attract people's attention, as long as you notice, there is a greater possibility to go over to find out, or even place an order.

Especially in the lively pedestrian streets and shopping malls.

Shen Feng saw that Ke'er was thoughtful, and said, "Have you considered designing a cartoon image for Zhenwei?"

"What do you mean......" Kerr replied, "It's not that I haven't thought about it, but ......"

"Don't feel that the cartoon characters are too low, Disney is based on Mickey Mouse and Donald Duck. ”

Shen Feng smiled: "No one doesn't like cartoons, unless you make them too ugly and boring." ”

Keer understood what the boss meant, of course he had studied the model of Michelle Bingcheng, to put it bluntly, he used two-yuan ice cream to open the market, create a popular drainage product, attract users, and then rely on other profit products to make money.

At the same time, it also consolidates the impression of cheap in the minds of users, and to some extent, it also improves the stickiness of users.

People will spend time in long queues to buy two ice creams, and even reduce the cost of their time in line, and start to buy more products, which will invisibly increase the unit value of customers.

The most ruthless thing is that the price never increases!

Some time ago, when most brands have raised prices, Mixue Bingcheng said: You can't eat it casually!

I don't know how much goodwill I pulled.

Shen Feng saw Ke'er pondering, this is the halo effect, when the other party has a particularly prominent feature, you will magnify this feature, and even produce the impression of "characteristic".

Emphasize that when you don't raise the price, the heart must be supported!"

Who is obsessed with how it tastes?

Taking it a step further, the trait of not easily raising prices has a lot to do with the bitter hatred of their founder, who is obsessed with low prices.

Compared with compromising with external interests, Zhang Hongchao seems to prefer to compete with himself to see what limit he can push the cost to.

February--Bubble tea Q bomb Lantern Festival reunion;

March--Shake the shake shake before drinking;

April - Ice Cream Music Festival;

May - a full cup of orange by hand;

June--Sanpin Baba Milk Tea pays tribute to Father's Day......

Cheap and not hard to drink,

The patterns are endless,

Why don't people make money?

"I'm not asking you to go the low-end route, I'm going to provide more inspiration. Shen Feng explained: "It's right to position urban white-collar women as true taste, but not all girls can gain a foothold in the CBD, understand?"

"In addition to the featured main products, why can't we add some civilian products, which can not only win word of mouth, but also expand influence......"

"The activity is simpler, there are hipsters on one side, and there are ...... on the other side"

Shen Feng smiled and said, "Don't let Ding Wei's girl be too idle!"