I have to say that this is also the genius of YOHO.

Look at the peers who started together in the past 12 years, what douban and iron blood are half dead, and they can only rely on telling the stories of those old sesame seeds and rotten millet every year to deceive leeks into burning money.

Under the new three-level rocket model of tool-community-e-commerce that has emerged in the mobile Internet era, only Xiaohongshu can barely catch up with a wave of dividends, and the others are garbage.

"As our biggest competitor, I think that e-commerce for the sake of e-commerce, and e-commerce for the sake of selling goods, may be the key to YOHO's real success. ”

Song Yun said seriously: "The person who users are willing to pay is never the person sitting opposite, but the person who stands with them." If the platform wants to become bigger and bigger, it must bring them a trendy lifestyle. ”

Shen Feng is very satisfied with Lao Song's clear mind, as a CEO, any tactic can cross the river by feeling the stones, only the strategy must be unswerving!

Young users' pursuit of individuality and trend is inevitable, and as these young users gradually become the main force of social culture and consumption, the tide culture and the life concept represented by it are the core competitiveness of the tide people in the future.

Thinking of this, Song Yun said: "All the previous layouts are to attract traffic, and the next step is to test the platform's bargaining power and influence on the brand." ”

"Playing the trend is different from the comprehensive e-commerce that wins with scale and low price, our core is never cheap, whether it is handsome or not, cool or not, and whether it can be worn out is the focus of users' attention. ”

"Young people need to be different, even irreplaceable!"

Song Yun hurriedly wrote down that this sentence would be the slogan of the hipster in the future.

"I have to admit that YOHO does have a good traffic game, not to burn money for advertising, but to let users who want to buy things take the initiative to find them, and old users make the cost of customer acquisition very cheap. ”

Shen Feng analyzed: "The five-in-one business model, trend magazines, Internet communities, APP, e-commerce official websites and regular trend activities, almost all of them are the positions for trendy people to obtain value information and products, which is worth learning." ”

Song Yun nodded and said seriously: "Now they have more than 300 trendy brands, 90% of them have exclusive cooperation, and they jointly issue secondary products with celebrities every year, or obtain exclusive authorizations from international brands, and even carry out exclusive cooperation with original designers." ”

"I think their core competitiveness lies in relying on their own hybrid genes of media and e-commerce, building a golden team and collaboration mechanism for purchasing and buying, and integrating product operation into media content dissemination. ”

"Taking procurement as an example, to purchase trendy products, especially products of international brands, the team must participate in the brand's order meeting and book five or six months in advance, which requires a precise division of labor. ”

"For example, the purchasing staff needs to determine the approximate procurement budget of each brand based on experience and historical data, and the buyer group composed of professional editors is responsible for labeling, and all models are graded according to the detonating trend, best-selling, average, and light taste......

"The results are in the hands of the purchaser, which determines the final purchase amount for each model, guaranteeing a high return on investment......

"Last year, Liang Chao broke up the company again and changed it to a large department system, integrating the departments of retail, content distribution and marketing channels......

"So now the goods purchased by the e-commerce department, fashion influencers and editors will participate in it, sort out which ones represent the current trend, and directly integrate them into the daily media content dissemination......"

"Because the trend is not the same as eating!" Shen Feng interrupted, "It's not that you can't live without this thing, so you have to make it more interesting." ”

"In the future, you have to remember that 60% of your energy will be spent on engaging with consumers, creating a trendy cultural space and sharing atmosphere. ”

"Only when users are exposed and liked, the remaining 40% of sales will come naturally. ”

Shen Feng concluded: "In my opinion, the key to YOHO's success today lies in finding the unique value of how to revitalize the upstream and downstream. ”

"The traffic is not a dime a dozen compared to Taobao, but Nike, Adi, Vans, and Reebok are willing to cooperate in supplying and use them as first-class agents, why is this?"

"First, the hipsters covered by YOHO are the target customer groups that big brands want to influence the most, and they can resonate and brand loyalty. ”

Song Yun analyzed: "Second, the sales ability of trendy goods is stronger than that of other e-commerce platforms. ”

Shen Feng nodded and said: "More than ten years of accumulation is not in vain, for downstream consumers, YOHO has been a trend media for so many years, a proper golden signboard." ”

"I dare to say that Liang Chao's ambition is far more than that, he wants to shift from the trend industrial chain to the construction of an ecosystem, after all, the industrial chain is more like a model for upstream and downstream, while the ecosystem can move forward synchronously with the whole industry, and the pattern is far greater than the e-commerce itself. ”

"I have to admit that it stood on the tuyere earlier than us, and the next thing to fight is how to output this platform ecological capability!"

After speaking, he took out the list and instructed Song Yun: "This is the first batch of brands worthy of cooperation, sign an exclusive agent as soon as possible." ”

"Specially open up a new channel to incubate those small-scale emerging designers, meet potential and sign long-term contracts directly......"

"Talk about cooperation with fashion big Vs with names, surnames and traffic, and spend money to make this group of people blow rainbow farts ......"

Standing up, he ordered: "I'll give you half a year......"

"There must be more than 300 exclusive brands!"

Send away Lao Song, Shen Feng thought while running, don't look at YOHO, who has been mixed for more than ten years, let's see who the deer will die.

Zhihu to find out!

In all fairness, neither the business model, nor the so-called details and execution are Wanli's greatest competitiveness.

The first is the ability to make money, a strong cash flow can ensure the independence of the strategy, and the tactics can be directed where to play, without consulting anyone at all, and the time for decision implementation is minimized.

The second is the gold finger, to ensure the accuracy of all commands, although not absolutely perfect, but it is also the most cost-effective choice at this stage.

In the final analysis, entrepreneurship is still a process of trial and error.

Ali Tencent's bad debts are at least tens of billions of dollars per year.

It's just that people are losing money.

Money is only one aspect, the most important thing is the time window, the Internet is changing with each passing day, at least seven or eight outlets every year, and there are very few lucky people who can stand on it.

For example, the million winner is to become the first share of knowledge in front of Zhihu, the fish jumps into the dragon gate, and the sparrow instantly turns into a phoenix.

As long as MCN goes public next month, the little cow will be transformed into a big farm, and even if several major anchors retire, they will continue to make money from telling stories in the capital market.

Not to mention the luxury time, which is a pioneer in its own right, and does not even have competitors. Launched in Europe next year, it is a model of proper high-end membership service.

After three years of entrepreneurship, I deeply realized the serendipity of success and understood what it means to ......

The times make heroes.

Smart people have the ability to tell stories in terms of business model and storytelling, but there is only one one that can really go to the end.

E-commerce has Alibaba, social networking has Tencent, takeaway has Meituan, taxi has Didi, short video has Douyin Kuaishou, and planting grass is Xiaohongshu......

Each one was killed by thousands of troops and single-plank bridges,

The real one will be a success!

：。 ：