Shi Xiaonuo became more and more excited, and he couldn't easily miss the interview with the hottest low-key god in the investment circle, and continued to ask: "I believe that many people are most interested in the secret of your investment, can you tell me?"

Shen Feng smiled slightly, pretending to be forced: "On many occasions, I have been asked such a question: whether an enterprise can have a good future, how should it be judged?"

"Why should we focus on the future? Because having good expectations about the future makes a lot of things come true, right?"

"For example, if an entrepreneur is very confident in a market economy governed by the rule of law and optimistic about the future, he will work diligently every day. But if you feel that you are not in a market economy governed by the rule of law, your optimism is gone, and you are pessimistic about the future, you may leave the market.

"From my point of view, an entrepreneur's values, his way of life, and how he is improving his cultivation determine whether the company has a future. ”

"I only have three simple principles for investing: First, can the company be explained clearly in one sentence? For example, if you ask Coca-Cola what it does, it is very simple: it sells soda!"

"What does Mercedes-Benz do, you ask?

"In one sentence, the pattern is very simple. But now many projects are not clear in a word, which means that its strategy, its overall thinking, its vision and values are not clear, and it has not even established a stable business model, how to make a profit?"

Shen Feng hit the nail on the head and said: "Second, does this company have terminal products on sale? No matter how fanciful the boss is, he has to see whether he is selling things or services." ”

"As long as the company is on the way, or the customer list is growing, it is a process of development and growth. If you understand this basic principle, you can avoid more than 90% of scammers and pitfalls. ”

"Third, we must see who the boss often hangs with after work? If we are always with people from the public office, the procuratorate, the law, the discipline inspection commission, and the bank, eighty percent of the enterprises will have accidents!"

"Either you want to make money, or you are in peace, or you are looking for a loan......"

"If you are always with scholars and professors, with athletes, and with people you like after work......

"Be with your family and be responsible for your children...... In short, leisure time is a healthy state of life, and this company is basically fine. ”

Shi Xiaonuo nodded secretly, this angle is very novel, and it is also a highlight of the show, after all, not everyone dares to tell the truth.

Now Shen Feng also opened the conversation box and said sincerely: "For an entrepreneur, especially an old-timer who has been tossing in the mall for decades, it is not too easy to do this. ”

"You will see a lot of gloom and unbearable, and you will encounter a lot of sad and bad things. I still remember that Zhang Ailing said a very profound sentence: What is the most regrettable thing in life? Even the of beautiful women stinks. ”

"So the standard of a true warrior is very simple for me......"

"I was beaten by reality, but I still love life!"

Shi Xiaonuo was in awe, as the leader of CCTV, he has seen too many successful people. An entrepreneur can lead the enterprise forward if he can still have expectations and hopes for the future after solving the ups and downs, and always be full of passion and confidence.

"A large part of the success of entrepreneurship to this day depends on luck. Shen Feng said calmly: "When I was in college, I listened to Ma Yun's speech and said that making money was only the lowest level of things, and I scoffed at it at the time. ”

Now I gradually understand the truth, entrepreneurs are indeed not easy to do!" love to eat books

Shi Xiaonuo hurriedly asked the reason, and Shen Feng took a sip of tea and said, "To give you the simplest example, we want to drink water." There is land, there is money, there are machines, there are many workers, and one person has to come out and organize all this, produce water, sell it, and then we can drink water. This person is called an entrepreneur, and he is the organizer of the elements. ”

"When the different elements are organized, the process is an innovation. Without this person, we won't be able to drink water. The land is still those land, the machines are still these machines, there must always be a bold two poles to Zhang Luo, and even when organizing this matter, he does not know whether he can sell it, and he must take risks, so the entrepreneur is the organizer of the elements, the organizer of production, and he has to take risks. ”

"Everyone knows that success is only a small probability, many entrepreneurs take risks and fail, and only a few lucky people can succeed. They have to take financial risks, market risks, human risks, even moral risks, and natural risks......"

"To put it bluntly, it's one thing: save a project, take risks, take the most responsibility yourself, and then provide the products that everyone needs, and earn the money you want!"

"So what do you think is going to be a good character like that? Shi Xiaonuo said sharply: "Are there any specific standards?"

"The first thing is to point out, tell others what to do, and give everyone a direction. With this big brother, the big brother has to point out, and the guidance is very important. ”

"The second dares to carry things, is responsible to the end, and has the courage to break the kettle. ”

"The third is very easy to do, that is, to pay!"

Shen Feng said with a smile: "If you want to be a big brother, you will always pay for it, and if you can't afford it, you can't be a big brother." We watch movies and come out to be big brothers, not to cut people, but to cut with a knife. ”

"Wait for the younger brother to cut people with a knife, and ask the eldest brother for money when he finishes, and the eldest brother will drink tea in the back, and finally pay the bill, right?"

"Even if the company goes bankrupt and the debt has to be paid off, it has to be paid until the last penny. Without the spirit of paying the bill and the ability to take risks, you can't be an entrepreneur. That's why many entrepreneurs are now coming back halfway, it's too hard, it's really hard to do!"

These words are indeed emotional, and I have seen too many living examples. Generally, after three or five years of entrepreneurship, it basically collapsed, and I could only ask my family and wife for money, saying that the company was going to be liquidated, and there were employees who did not pay wages, and employees came to make trouble, not only normal wages, five insurances, but also compensation.

At this time, the wife turned over and wanted a divorce. If you can't do it, you can borrow money, some people borrow, and some people don't......

"There are a lot of venture capitalists nowadays who will compare and consider the valuation of startups, and I think what is more important than valuation is to choose the right person, not how much money, but whose money it is. ”

"The best 2,000 companies in the domestic Internet rivers and lakes are controlled by a few big brothers: BAT, Jingwei, Sequoia, IDG, plus the new entrants Meituan and ByteDance......"

"Looking at the film industry again, there were originally three big brothers, Huayi, Guangguang, Bona, and now there are Wanda, Alibaba, and Tencent...... The three major blocks of content, channel, and technology are controlled respectively. ”

"So now the industrial concentration is very high, and the probability that a startup can go from A round to listing is only 1 in 180,000!"

"There are too many hills, and the shareholding structure is a big problem. There may be three different rounds of capital investment, and financing accounts for more than half, and in the end, is it going to be a backdoor listing, a direct listing, or a restructuring?"

"There is never agreement on this issue!"

"Suppose you have big goals and a very good business, then you must arrange the company's money and personal money. Many investors start a business, and they have no cash for a long time, and they are all crushed in shares. ”

"In case you lose the bet, you won't get anything, so it is recommended to cash out a part of it in the middle, or keep a part outside, and deal with it flexibly, and after the listing, life can be improved." ”

"It's the truth!"