"CCTV wants to interview again?"

Lei Li looked at the depressed boss, originally thought that the last live broadcast had been on the road, but the result was just a flash in the pan, and this time she must not let it go.

"This is the third official invitation, and I think it's ......"

Shen Feng waved his hand, after all, it was CCTV, and it was indeed a bit too much to look at the thatched house and not give face, so he nodded and said, "Arrange it as soon as possible!"

The live broadcast seems simple, but only those who have really tried it know the difficulties, and who can stand the scene where countless pairs of eyes don't say anything, and the light brain is running fast and dare not say a word?

At three o'clock in the afternoon, Hua Dan Shi Xiaonuo, the head of the financial channel, came to the office and saw Shen Feng and joked: "It's not easy to see you once!"

Shen Feng touched his nose, could only spread his hands and said, "In this way, CCTV is also the first, right?"

Shi Xiaonuo smiled slightly, but he didn't expect Shen Dashen, who was known as the strongest diamond king, to be quite humorous.

Everything is ready, it is rare to have the opportunity to block this kid, and go straight to the point: "What is your understanding of entrepreneurship?"

Shen Feng appreciates this kind of straightforwardness, compared to gossip and digging privacy, investment and entrepreneurship are old after all.

"I think a corporate organization can be divided into "above the neck" and "below the neck". Above the neck is what Jack Ma said about running a company with a mission, vision, and values, which are the content of "above the neck". ”

"Above the neck includes the company's strategy, the company's governance, team configuration, and so on. Business leaders start by doing things above the neck. To put it simply, it is to organize and structure people together, and then let the organization and people help you do things and achieve the goals you want to pursue, rather than you do everything yourself. ”

"For example, when I first started my business 30 years ago, it may be a partnership between brothers. Then it became a red hat company, then it became a township enterprise, and then it was restructured into a limited partnership and became a joint-stock company......"

"It became a public company again, and it also managed the fund, and then it broke down the company and turned it into a platform and combat unit model......

"One of the reasons for organizational change is to solve the problem of efficiency, and we are also the same. There have been very big organizational changes in the past year. The simple profile is values, small organization, self-driven, low cost and high return. ”

"Under this model, each product is a team, using a partnership mechanism, and each team is driven by mission and constrained by values. This makes me more efficient and I have a lot to do, but I don't get too tired. ”

Shi Xiaonuo's eyes lit up, he didn't expect it to be dry goods, and he had done a lot of homework for Wanli, a unicorn with a market value of more than 100 billion yuan in four years, and every decision was talked about.

"Someone once compared entrepreneurship to two kinds, one is dog-egg entrepreneurship and the other is professional athlete-style entrepreneurship. Now that more and more professionals are entering the market, it seems to be getting harder and harder for dog-egg entrepreneurs who are all on their own, can you give them some advice?"

Shen Feng was stunned for a moment, and couldn't help laughing: "I may be the dog egg in your mouth, right?"

"In my understanding, the so-called dog-egg entrepreneurship is all based on experience, and this model is easy to have all kinds of unprofessional performances: go to investors for financing, people ask what the business model is, and they can't say clearly, make a PPT, it's not very standardized, how to calculate accounts, whether it's cash flow, gross profit, or net profit, and ...... confused."

"If you stay in this state all the time, the company often can't do much!"

"Before 93, there was not even a "Company Law", and there was no law to regulate the matter of making money, and most of the entrepreneurs of that era were dog-egg entrepreneurs. ”

"So far, there are more than 200 laws related to money, and making money is becoming more and more professional. Dogs may make a little money in the early days, but if you want to make a breakthrough, you must invite professional people to join. "Sands Chinese

"How to set up the structure of the company, how to govern effectively, how to build a brand, how to speak to the capital market, etc...... These things need to be done by professionals. ”

"No one is omnipotent, is it?"

Shi Xiaonuo likes Shen Feng's honesty very much, he does not have the impetuousness of becoming famous at a young age, but is very down-to-earth, no wonder he can come to this day.

Since the atmosphere is good, then continue to ask: "Wanli is not only a listed company, but also an investor, and you are very famous in the circle, known as the entrepreneur's favorite gold father." ”

Shen Feng was stunned for a moment, and said with a smile: "I really don't know this!"

"The so-called investment philosophy is very metaphysical, basically different from person to person, and there is no absolute standard. ”

"For example, Sequoia, Shen Nanpeng's success is based on countless surveys and in-depth mining of the industry......"

"Huaxing's Bao Fan himself is very charismatic, and everyone is willing to cooperate with him, including my ......, of course"

"Not to mention Tencent and Alibaba, investment is for layout, and I don't care about short-term gains and losses, so I can ...... easily"

Shen Feng commented: "Therefore, giving money is also an art, how to give it well, how to give it comfortably, and what it is valuable to give are all knowledge worthy of a lifetime of study." ”

Shi Xiaonuo definitely couldn't let it go, and dug deeply: "Can you tell me more specifically?"

Shen Feng pondered for a moment and said: "When we run a business and do business, we must do a good job in the enterprise, so that people can have a prosperous life and live up to the time." In the process, I think it is very important to be able to be kind when encountering problems, and to see what others can't see. ”

"For a person, it is miserable to be blind, and a little better, it is that the eyes are bright and visible, but seeing does not mean seeing clearly, so if you go a little further, you will be able to see clearly. ”

"Seeing clearly is not the same as seeing clearly, so if you work harder, you will be called understanding, or you will be called seeing through. It's so hard to be able to see what's behind you!"

"Because of one thing, I need to visit the leader of the other company, the boss sent a young man to the leader's family, and he was very enthusiastic at the leader's family, and the young man went back and told the boss that this was no problem. ”

"But send an experienced man, even if he eats and drinks, and when he comes back and ponders it, he finds that this is not possible. The gap in the middle is the gap between what you can't see through and what you can see. ”

Shen Feng took a sip of tea and said with a smile: "To do business, you must pursue profits, but some people are willing to fight, love to be careful, sell a bottle of drink, you can earn ten yuan, nine yuan and nine don't agree." ”

"Whoever I have seen go far must be allowed, but by no means a gift, that is, not to absolutely add up to the more and less of a moment, but to look at it in relation to each other, so that a deal can be made quickly. ”

"We have an internal saying called "profit after profit and cost before cost". ”

"For example, according to the reasonable and legal standards of the market, I can make ten yuan on this transaction. But to earn the ten dollars, it may take two weeks to negotiate with someone. ”

"The cost of two weeks, eight yuan went out, and the unhappiness in my heart was gone, and another piece of five was gone, but in fact, I made five cents. And others think I'm a chicken thief, just this little thing, for so long. Although the deal was made, it annoyed me so much that he never came to me again the second time. ”

So I chose to earn only eight yuan, because I gave the other party two yuan, and he had a sense of accomplishment and felt that he had taken advantage. In the future, as soon as you have the opportunity, you will come to me as soon as possible. ”

"I do this business three times in two weeks, and that's twenty-four dollars, minus the cost of those two weeks, eight dollars, and sixteen dollars, which is called profit after profit. ”