Chapter 246: The Pleasure of Blooming Everywhere
"In my opinion, whether it is Heycha or Nayuki, it is even the true taste of the future......"
"There is only one ...... real opponent"
Shen Feng said confidently: "Starbucks!"
Li Nanjun was not surprised at all, it was not a day or two to mess with the boss, and he already knew it.
This god is very picky, likes to fly high and fight high, insists on taking the boutique route, no matter the traffic or the mode, he never looks at those LOW forces!
Thinking of this, I couldn't help but remind: "This year, Heytea also secretly tried to sink the market and create a new brand called Heytea, and the price is also under ten yuan, you see......"
"Hmph, it's all a blind toss!" Shen Feng said disdainfully: "What is M+ for them to launch a so-called high-end brand?"
"It's dead in less than three months!"
"This is the tonality of the brand, once established, it is basically difficult to reverse, not to mention the domestic brand, it is McDonald's KFC, you let them try high-end Western food?"
"What's more, now that the financing has reached the C round, with two or three billion real money from the father of the gold owner, do you think the founder's words still count?"
After listening to this, Li Nanjun smiled confidently, the reason why Wanli is so coaxed in the circle is that he is not bad for money.
The project has always been do-it-yourself, even if it is finally financed, it is also a strategic layout, in addition to Ali Tencent Sequoia Huaxing, just ask:
Who else?
I'm sorry
And Edward XIV!
Shen Feng put down the teacup, in his opinion, Mixue Bingcheng has completely lost the opportunity to enter the first and second-tier cities, and in this life, he can only mix in the urban and rural areas.
The biggest killer feature of Heytea Naxue's true taste is the brand tonality and social role, which are the key factors that determine whether existing consumers can continue to pay for it.
Do you really want to sink?
There is only a dead end in the price war,
Another formula had to be found.
This is the price of being an Internet celebrity, no matter when, it is beautiful in front of people.
How much suffering I have endured, how many sins I have suffered, I can only knock out my teeth and swallow it in my stomach.
People won't care if you're doing well or not,
It just depends on whether you are good enough to pretend to be forced.
"The true taste will not expand greatly in half a year, and it will be said after a year according to the situation. Shen Feng told Li Nanjun: "After all, Ke'er is inexperienced, you have nothing to stare at more, mainly with the linkage with hipsters and millions of winners, which is an important way for the group to play in the future." ”
Li Nanjun promised: "Don't worry, boss, I understand!"
Sending Li Nanjun away, Shen Feng fell into thought, Zhenwei is his first project to try the supply chain, don't look at the fun of playing online before, if you can't get it offline, you will be a man in minutes!
The physical investment is too heavy, involving too many aspects of the relationship, and it needs to open up countless channels......
These are not the responsibilities that a few girls can bear, Ye Fei is just a technical nerd, and only Lao Hong is suitable when he thinks about it.
Now the local push team has exceeded 1,000, and they are all elite soldiers and strong generals under strict screening, especially the core leadership, all of which are potential stocks that have been compared by goldfingers.
A leader with fifty small soldiers is responsible for capturing a city, and the location is handled with a golden finger, and the basic problem is not big.
Bookstores, supermarkets, trendy stores, shopping malls, vending machines, including real flavor renovations......
It can be said that the hardest people in the group!
Of course, I didn't treat this group of brothers badly, whether it was salary or dividends, it was the most enviable standard in the circle.
As long as you do it well,
Buying a house and a car is definitely not a problem!
However, it is one thing to expand the territory, and it is another thing to operate and manage, according to the acquisition of Xiaolu Tea, a large part of the reason why 500 million yuan was spent on the supply chain and retaining talents.
Up to the store manager, down to the waiter, as long as you are willing to continue to work, the salary will increase by 20%!
Whether it is a million winners or hipsters, they are all national-level APPs, not to mention one per person, at least they are household names.
What's more, the golden sign of Keer gourmet, all kinds of factors can be calculated to ensure that the acquisition is stable, the supplier does not turn back, and the personnel do not change jobs, otherwise......
A year of mess is also tossed and turned.
Shen Feng stood up and came to the floor-to-ceiling window, looking at the traffic under his feet, and all kinds of crowds surging......
There is no way, it is impossible to only do online business all the time, not to mention Ali, even Tencent, a giant who lives by social networking and games, now has to spend hundreds of billions of dollars every year to lay out online, which is an inevitable law.
The Internet dividend has passed, the good days of staking are gone, and everyone is staring at the sinking market, a big cake of 10 trillion yuan.
The so-called new retail,
To put it bluntly, don't you want to dig traffic from offline?
Huaxia brags again, 800 million is still in the countryside, Pinduoduo and Kuaishou fully prove a logic:
Whoever wins the countryside wins the world!
The level of education is not high, life is very regular, the aesthetic knowledge is limited, love to take advantage of small advantages, and the spread basically depends on word of mouth......
All user characteristics add up, even if you shout online, people will ignore you at all.
Only real money, or seeing it with your own eyes, can make this group of people trust and want to spend, and never underestimate them......
Those who can live a good life,
It's great wisdom!
It is because of this concept that Wanli Media takes the countryside as the main base in the future, and invests in Village Music and Agricultural Broadcasting Media, although it is not used in the project now, but in the future, it will ......
Shen Feng sighed, Huaxia is too big and complicated, and there is no one-size-fits-all channel that can reach all consumers.
Not to mention 80 percent, even 50 percent...... Thirty percent ......
even ten percent,
As long as you can grab the wallets of this group of people,
It's easy to be an Ali Tencent again!
Back to the Wanli model, I have missed the bonus period, and I can only go to the edge of the sword to break the surface, and it seems that many unrelated projects have accumulated to a certain extent, and there must be the possibility of linkage.
For example, hipsters and true tastes,
Luxury time and hipsters,
Million Winners and True Taste,
What's more, there are Wanli Media and the Ground Push Iron Army......
Now I finally realize the benefits of vertical management, do my job, take charge of my own side, and under the guidance of the golden finger, I am racing all the way!
As long as the project is cost-effective,
Anything can be done!
Now even Prince Edward has been pulled into the water,
What else is impossible?
Shen Feng's mind flashed one project after another with managers, Ding Wei, Song Yun, and Ke'er were obviously closer, after all, they were all old comrades-in-arms who had worked together through MCN, and their private relationship was closer.
After all, Dong Xiuwen is an outsider, and he is a monk halfway, but fortunately, he is smart, and he is constantly moving closer to the inner circle, and gradually integrates into the circle of several other women.
Li Nanjun doesn't care, as the investment department, his business is to independently provide authentic and credible industry research, secretly monitor project data and development curves, and only be responsible for himself, which is a sword of Shangfang.
Ye Fei is already financially free, completely free himself, and has fun in the ocean of knowledge and big data.
Hong Gang was born with mud legs, has a lot of small problems, and is full of anger, but there is no problem of principle, and Di Tui deals with all walks of life all day long, and he has been eaten a long time ago without being a little confused.
Not to mention Edward, playing together is just to realize the value of life, and now he is eyebrow to eye with all kinds of luxury accessories, and a few days ago I heard that he is specially involved in the private customization of a Chanel men's perfume, and he is happier than making money.
As for the others......
Take your time,
Do you know what it means to enjoy the thrill of blooming everywhere?
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