Nowadays, if you want to become an Internet celebrity, you always have to have a popular story.

Heytea's cheese milk cover tea, Lele Tea's dirty tea, Nai Xue's domineering series......

What you drink is forced.

I have to say that the timing of Keer's entrepreneurship is too superior, and now the group wants money and money, traffic and traffic, channels and channels, and connections......

Regardless of the so-called pop culture,

or an overwhelming propaganda channel,

Or millions of winners live more than 100 million a day,

Not to mention the items locked by the gold finger,

It's just a pig,

You can blow it into the sky, too!

Shen Feng suddenly felt the existence of class circles, the more capital people have, the easier it is to succeed in the project, and the business reaches a certain level, and what they play is channels and relationships.

Ding Wei, Song Yun, Dong Xiuwen, Keer......

Four women in one play,

plus a consultant, Li Nanjun,

Fit?

It's not too late for Zhenwei to start, Heytea has only 220 stores this year, Naixue has 192, and Lele Tea has only more than 30.

After eating the deer tea supply chain and back-end platform, Zhenwei is directly the third-ranked head player, and will only do direct sales in the future, and the stores will basically cover more than a dozen first- and second-tier cities.

True Taste already has three projects, high-end supermarkets, women's wine, and offline stores.

Needless to say, 160 stores are also a huge promotion for wine, which is equivalent to warehouses and outlets, covering first- and second-tier cities.

Sell tea during the day, and let the logistics deliver wine to the door at night, without delay.

Now Wanli is a classic model of online and offline, as long as there is traffic, lock the most cost-effective store through the golden finger, and directly throw money, just ask who else?

The luxury time will be able to IPO in Europe in the middle of next year, and the bottom line of people will need at least one year of financial profitability, and there is no way to do it.

Hipsters are soaring all the way, with Brother Xiaolong's billion-day life, it will be easy to ring the bell on Hong Kong Island next year.

As for the true taste, the ideal is the New York Stock Exchange, after all, it is the most powerful industrial sector in the world, and the gold content is not comparable to the little brother of the NASDAQ.

Thinking of this, my heart is relaxed, my parents have accepted the reality of becoming a rich generation, and they travel around the world every day, and their lives are happy.

Several major projects have a bright future, you don't have to worry about specific affairs, you usually have nothing to lock in some senior talents, let headhunters directly spend money to dig, what do you care about Ali Tencent Toutiao Meituan......

As long as you are willing to nod,

The treatment drops greatly.

Now the group's technical reserves have exceeded 1,000 people, and they are following Ye Fei's research to sort out the big data background and realize cloud technology research.

The investment team also broke 100 immediately, and under the leadership of Li Nanjun, it became the hottest sweetheart in the circle, claiming that no matter how big or small the project is, as long as it receives a call from Wanli......

100% done!

Think about it, with the golden finger, how can the trillion-dollar boss waste his time?

In a blink of an eye, it was the golden autumn again, and after three years of entrepreneurship, I was full of sighs in retrospect.

With the market value of millions of winners exceeding 35 billion US dollars, its projects continue to IPO on the Growth Enterprise Market, and Luckin detonates Chinese concept stocks......

More and more investors are confident in this project.

According to this momentum, it will be no difficulty to reach 50 billion next year, and it will finally be able to catch up with a fraction of Ali Tencent!

When he arrived at the company the next day, Li Nanjun sent the research report every day and took out a screenshot of the circle of friends.

"Another scolding war?" Shen Feng took it with great interest, and liked to eat this kind of melon the most.

"Hua & Hua's boss named Heytea on the Internet, claiming that the so-called forced grid is to force himself into a small grid, even if it does more than 400 stores, it is only one-twentieth of the head brand. ”

"Even if you shout in line for a day, you can't do big business, and in the end, you can't put yourself on the creative podium, the cost is getting higher and higher, and the children who come after you are bad!"

Shen Feng was stunned for a moment, what a big breath, who are you?

Li Nanjun saw the boss's thoughts and added: "A well-known marketing and creative company, which has served Xibei, Hanting, Haidilao, 360, New Oriental, and Qiaqia ......."

"Boss Huayi is best at creating sinking cases, such as Wallace, Dai Mei Hot Pot, Old Lady ......"

"Especially Michelle Ice City!"

Shen Feng suddenly realized, I see, to put it bluntly, my peers are enemies, I can't beat you, and it's fun to scold you?

"Nie Yunchen, the founder of Heytea, is not good at stubble, and immediately countered and said: Some people are always very confident in answering questions they don't understand, this is a disease, and it must be treated quickly!"

Shen Feng laughed, a little interesting, a battle of scale and tonality actually happened between two tea drinks that almost do not coincide in the market?

"It's no wonder that Huayi can't help but tear up in person, look at his Weibo, the most common thing is the figure of Mixue Bingcheng, from the brand image, store signs, logo, mascot, menu design ......"

Li Nanjun smiled: "It's all from his creativity." ”

"My favorite marketing concept is: in a big country market like China, the most important thing for the brand and store image is the scale and can be quickly replicated. ”

Shen Feng nodded, this model can't be wrong, after all, scale is a life and death line for every brand that opens a chain brand and pursues expansion speed.

The number of Mixue Bingcheng stores has reached more than 7,000, and there is a little bit of CoCo's larger milk tea brand, which is overwhelming in the sinking market, and all kinds of savage growth.

Looking at CBD's Hey Tea, Nai Xue, and True Flavor and Lele Tea......

What kind of bullshit pretending to force a literary fan?

Lao Tzu only walks!

"The main reason is that the unit price of Mixue Bingcheng is very low, and the hot-selling single product is only six or seven yuan, and the taste is very average. ”

Li Nanjun analyzed: "The new tea drink that capital has entered the bureau is currently better in terms of data, and the net profit rate of the front desk of a mature store can reach %, with a ping effect of 84,000 yuan per square meter." ”

"According to the case of 800 customer orders, about 40 customer unit prices, and 50% gross profit margins, it is not a big problem for annual sales to exceed 10 million, and the net profit is easily one million. ”

According to Keer's survey, Chaoyang Joy City Hey Tea Shop sold 1.13 million cups throughout the year, and Shenzhen's annual sales exceeded 20 million cups.

The champion of the day is Guangzhou Huifu East Hot Wheat Store, which is known as selling 4879 cups in a single day during the eleventh day!

Just because of these data, last month, Hillhouse Capital's Lao Zhang and Kotu Capital jointly invested more than one billion, and the valuation of Heytea was claimed to be 15 billion?

Thinking of this, he said: "In fact, it is basically a player of two tracks, and the reason why the new tea drink was born is mainly because of the consumption upgrade." ”

"In order for tea to get rid of the low-end impression of milk tea and become a lifestyle for young people, two things must be solved. ”

Shen Feng raised two fingers and said: "First, I want everyone to feel that the positioning is fashionable and in line with his taste of life." ”

"The second is excellent quality, packaging and marketing meet the requirements of the fashion white-collar group, rather than just quenching the thirst of children!"

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