How popular is the Double Festival event at Kim Polo?

You must know that the days near the end of the year are the most frequent period of commercial activities every year, not only the people in the city need to buy things for the New Year, but even the people in the surrounding suburbs, counties and villages, as long as they can call back and forth in a day, will also come to the city to buy all kinds of supplies needed for the New Year.

Let's put it this way, just the main store of Jin Polo in Daxi Street can reach tens of thousands of customers a day, and there is no idle time from the opening to the closing. Even people from surrounding cities have come here to participate in a wave of activities in time for the Chinese New Year.

As a result of the booming business, you can get a piece of puzzle pieces just by exchanging ten yuan out, and you can exchange tens of thousands of pieces a day, and you can eat thousands of catties of chicken every day, and a dozen waiters in the store almost broke their legs. This is only the level of the head office, although the branch is not as exaggerated as the head office, after all, the location of the head office is too good. But sales at the branch are also booming like never before.

Zhou Fangyuan seriously underestimated the enthusiasm of consumers, so much so that even puzzle gifts had to be urgently increased. In fact, he really made a mistake this time, and his original plan was to use the limited quantity to induce customers to be competitive in wanting to get gifts, so as to increase sales.

But he ignored one point, that is, now is the New Year's time, everyone's desire to consume is much stronger than usual, and there are no other entertainment projects in a small city like Beitong, and now Jin Polo has a Valentine's Day activity, and the gifts are all related to Valentine's Day, just imagine, those young couples, especially the little girls, must not be crazy about these things?

The little girl went crazy, and the little offspring had to go crazy, and as a result, on February 10th, the gifts that had been prepared before were almost redeemed. Dad Zhou had to call several manufacturers in the afternoon and ask them to hurry up and produce a batch of gifts, even if it was worth the high price.

At the end of the day, I counted the sales, and the sales of all the branches added up were close to the level of one million. After removing costs, the net profit reached more than 500,000 yuan. Among them, the main store contributed the most, and the sales of the main store alone reached 300,000 yuan a day, including various meals and membership card income.

In fact, the membership card in the urban area has become saturated, and those who should have done it have already done it, and those who don't want to do it will not do it even if they are in a hurry to do a big event in the next two days. The sources of these membership cards are mainly customers from surrounding counties and districts, as well as customers from other places. Because the default setting of Jin Polo's membership card is universal, this is also Zhou Fangyuan's ambition, he wants to open his own fast food restaurant to the whole country, so this setting has been included in the original membership system setting.

Membership cards, coupled with daily sales, the turnover of Kim Polo has reached an unprecedented high!

In the following days, this popularity declined slightly, but it was still higher than the previous turnover, especially when the day before the Chinese New Year, that is, on Valentine's Day, this popularity reached its extreme.

The Valentine's Day event not only includes the previous content, but also adds a new commemorative book for couples. As long as you are a couple, you can get a couple's commemorative book at Jinbolo after spending 50 yuan, this booklet is currently only a sample, but the content inside is very good.

The couple provides their various group photos, and then selects the style of the commemorative book, the Zhou family will ask a special editor to be responsible for layout design and photo planning, and then find the best printing house in Beitong to print the book, each with its own number, each book is a special memory, absolutely will not be repeated, it is definitely worth collecting.

This commemorative album will cost the Zhou family a lot of money, the cost of a copy is as high as 20 yuan, mainly professional editing and excellent materials cost more money, but the Zhou family is happy, after all, these are their customers, be kind to customers, they will still come to consume. And this is equivalent to giving Kim Polo an advertisement, compared to the advertising fee of hundreds of thousands of dollars in the newspaper, although the form of sending a commemorative book also costs money, but it is more real, and the person who gets the commemorative book will also remember Kim Polo's good.

The Spring Festival activities are much simpler than Valentine's Day activities, as long as people who come to Jinpolo to consume, they can get a copy of Jinpolo special Spring Festival couplets, and the material is also excellent. In addition, the points exchange activity mentioned at the beginning also kicked off on this day, and members can redeem gifts at the store with points during the entire New Year, the biggest gift is Sony's ultra-thin walkman, the market price is 3000 yuan, and 10000 points are required. However, because membership card points are not tradable, even if they are members who have opened an additional card, there are very few people who can save enough 10,000 points.

After all, Jin Polo has only been open for a short time, and even if people come here to eat three meals a day, I'm afraid we won't have enough points. So this supreme gift, I'm afraid you can only take a look. But there are many things that can be redeemed below, such as a thermos cup printed with the Golden Polo logo, such as a scarf with the word Golden Polo, such as a red and yellow rabbit doll, in short, there are many gifts to exchange, and the required scores are also different, which can always meet the different needs of members at all stages.

At the bottom of the redemption list is undoubtedly the coupon. Imitating the model of Kender chicken, Kim Polo's coupons have also been made into a style that can be easily torn apart, there are many small sections on a large version, each small section is a package coupon, as long as you rely on any of them, you can buy a fixed package with a fixed amount of money when you arrive at the store, although the package content is not chosen, but after all, it is still much cheaper than your own single point.

All in all, the right time for the event and the appropriate content for the event made Kim Polo the focus of the entire Beitong City again, and the North Tong TV station interviewed Kim Polo again, and this time it was not only the local TV station in Beitong City, but even the provincial Beishan TV station sent reporters. However, this time Zhou's father did not show up, and the entire Zhou family of three hid behind the camera.

Just kidding, it was just before, at that time, Kimbolo was still in its infancy, and showing his face appropriately could indeed help the marketing of his own store to a certain extent. Even the provincial-level television station has come, and if this news is broadcast, most of the people in Beishan Province will not be allowed to know the news of the Zhou family. The so-called people are afraid of being famous, pigs are afraid of being strong, and if they show their faces again at this time, are they afraid that others will not remember themselves or what?

On the day of the Chinese New Year's Eve, Jin Polo also lit a fire several meters high in front of the door, although this thing is better lit at night, but no one will come out on the night of the Chinese New Year's Eve, so the activity of lighting the fire can only be carried out in advance to the day. There are also fireworks, all kinds of firecrackers and two kicking fireworks, which were set off for more than half an hour, not to mention how much it costs, anyway, the momentum is big enough, so big that the scraps of paper after the firecrackers are set off, and they are loaded with two large cars.

On the day of the Chinese New Year's Eve, the business hours lasted until about eleven o'clock at noon, in fact, there was nothing to do, there were no guests to come today, the entire Daxi Street was deserted, if it were not for the Zhou family to set off this fireworks, the entire Daxi Street was estimated to be deserted all day. No, not even for a whole day, but for several days in a row, I'm afraid no one will come here.

After setting off the firecrackers, Dad Zhou gathered all the waiters.

"First of all, I would like to thank all of you for your hard work. ”

As he spoke, Dad Zhou bowed lightly to all the waiters in front of him to show his gratitude.

"I said before that as long as it is a person who works hard and works hard, our Zhou family will not be treated badly. We eat meat, and we can't even let you stare at you and not even drink the soup, and if you say it, others will laugh at me as a miser. ”

"No, no, boss, you've been very nice to us. ”

"Whoever dares to say that, I will fight with him!"

"Boss, we're well fed!"

A few of the more courageous waiters immediately spoke, and the atmosphere was lifted at once, and everyone else smiled.

Indeed, there are not many companies with such good treatment as Jin Polo in these years. Not only to eat, but also to live, especially a few employees whose families are in the county, because they can't go home every day, so they have to rent a house here. At this point, the Zhou family provided them with very good conditions. Dad Zhou specially rented several houses in the family courtyard of the feed mill about a few hundred meters away from here, which were used as staff dormitories for these employees. And there is no charge, even if you live in the city, if you don't want to go home, you can apply for a staff dormitory.

Food, food, and a good income, and working in Jin Polo is now a very decent job, except for a little tired, there are basically no other shortcomings, of course, these young people are very satisfied with the Zhou family.

I know that everyone has been tired lately, and the New Year is a new year, but you don't even have time to go out to buy a new dress, this is my dereliction of duty. So today I'm going to compensate you a little bit and at the same time, as a reward for your performance during this time......"

Dad Zhou paused slightly, and then in the expectant eyes of all the employees, he took a thick stack of red envelopes from Zhou's mother's hand behind him, and then raised them high above his head.

"This is a year-end bonus for all of you, two thousand yuan per person, take the money back, give it to your family, or keep it for yourself, in short, have a good New Year, and in the coming year, we will still work together!"

"Oh!!"

"Thank you boss!"

"Boss, I love you!"

"Hahahaha!"

In the next second, everyone cheered.