The third step in this fast-paced marketing battle is called skillful concessions.

In the face of Xiao Feifei's marketing path, Chen Mo's team has only one response: price reduction.

But if you only lower it by one dollar, it doesn't sound very strong.

It doesn't have much publicity effect.

And maybe it will anger old customers in the past.

We have always bought at a high price, and now you are suddenly engaged in price reduction, and the relationship used to cheat our money!

There is also a drop of one today, one drop tomorrow, and if the price rises again in the future, customers will be willing to order your meal.

But these problems can be perfectly solved by a small bug in the ordering program.

When Bei Qingyan shouted out the sentence 'Don't spread it out' in the group, many people were secretly excited.

If you have a cheap advantage and don't take advantage of the bastard, a fool will not spread it!

So at the moment, in the group of milk tea lovers, everyone's reply is like this.

"Oh my God, the group leader is so pitiful, don't spread the word outside. ”

"Yes, yes, this is originally a benefit in our group. ”

"A handful of support is not passed on. ”

The group says so, but when you encounter this kind of good thing, will you call your friends to take advantage?

Anyway, it's already a bug.,There's not a lot of more than one of my friends.,A lot of less of my friends.。

And it's cheap, don't take advantage of the bastard!

So from the group of milk tea lovers, this ordering program and the news of bugs in the program began to be shared by crazy spreads.

"Shocking news, do you know that the hungry takeaway who sells milk tea and fruit salad, his fool's program for ordering food has a bug, and now you can buy a two-meat and two-vegetarian lunch or beef noodles for four yuan. ”

"Yes, yes, it was said that there were only twenty copies originally, but something went wrong with that program, so now everyone can grab it. ”

"Oh my God, this takeaway is so pitiful, I'll order two first, hehe. ”

"I'm so hungry for takeout, right, the salad and milk tea in the past two days are all his family making us money, and this time I want to let them taste the taste of blood. ”

"I also ordered one, yesterday because of his family's milk tea, I also quarreled with my girlfriend. ”

"But how to order this, just click on the program to enter the number, and then take a picture and send it to whom? Send it to the owner of the milk tea welfare group? ”

It's not an exaggeration at all, it's really exploded!

In the hungry office, Bei Qingyan's arms were trembling from typing, but there were still people who kept adding friends and sending screenshots.

Not only Bei Qingyan's QQ, the hungry office, and the two phones in the 307 dormitory were also blown up one after another.

Everyone is concerned about a question, now that you have a bug, will we still deliver our meal?

According to Xiao Feifei's explanation, He Zhizhou and Tong Chenglin, who were responsible for answering the phone, replied like this: Whether the order is delivered normally, we need to discuss a result internally, sorry for the inconvenience.

There's a psychological term called lowering psychological expectations.

First of all, I don't promise to deliver meals normally, but only talk about the results of internal discussions.

In fact, this secretly sends a bad signal: we are going to pay for it.

Many students were disappointed.

But how to put it, it seems that if you don't send it, it's really understandable. Because this is half price, so many people order food, won't they go bankrupt directly?

"What about Xiao Feiren?"

Bei Qingyan didn't know what to do now, staring at the computer screen with a numb scalp that kept coming in, and collapsed: "Hurry up and let him explain, I can't hold it anymore." ”

People are multifaceted.

Some people will understand this kind of bug, and some people will not.

Since you promised four yuan to deliver the food, then you have to pay for me!

So now there are not only those who come to ask whether the food will be delivered or not, but also those who directly scold people, threatening not to order hungry takeout in the future if they don't deliver it, and there are all kinds of strange things.

Fortunately, Xiao Feifei and Zhou Ke rushed back in time.

"How's it going?"

Hurriedly returning to the office, Xiao Feifei took a breath and grinned: "I went with Lao Zhou to discuss cooperation with a few fast food restaurants, and it was finally negotiated." ”

Now that there are so many take-out lunch orders, how can you promise customers that they will be delivered if you don't negotiate them in advance?

For a boxed lunch of four yuan, it is indeed necessary to negotiate the price with the merchant.

Shrink the packing box to one-third of its original size, and this can be secretly reduced.

There is also this fool program that you can't order the rest, and the lunch box and noodles are only the same.

The merchant makes a thousand bentoes with ten dishes, and makes a thousand bentos with the same dish, and the latter is sure to save time and effort, and can also make hands and feet from the dishes.

The ordinary boxed lunches are basically less than the shortage of catties in the restaurant, and it is this amount of money that is earned.

It used to sell for eight pieces, but now it is even for four pieces, and there is no problem with one large portion and two small portions.

Moreover, this four yuan can actually increase in price again!

Don't think that someone will buy it if the price is reduced, in fact, sometimes the price increase is just as good!

As long as you know how to play tricks.

Bei Qingyan had a tearless expression on his face: "What's good, I don't know how to reply to the news now." ”

"I'll take care of the rest. ”

Xiao Feifei said, motioning for Bei Qingyan to get up, and then started typing on the computer.

"Hello everyone, we are a hungry team. Due to a mistake by our team, we received a half-price order for thousands of bento boxes and beef noodles here today, which caused serious damage to our business. After careful negotiation, we decided that all customers who order with our mini program today will be distributed normally for lunch boxes and beef noodles. ”

"But because the cost loss is too great, I kindly ask you to allow us to raise the price by one dollar and sell the food at a price of five yuan per unit. Now, our team has created four big QQ groups, namely the four groups of Songliu Juhe, everyone adds the group according to their respective dormitory areas, and then sends the screenshot of the order and the ordering address to the group owner or administrator, and we will hire a car to deliver food at noon. ”

Finally, I would like to ask you to copy my words to various QQ groups, so that customers who have already ordered food can see it. The Hungry Fool program will be invalidated by 12 noon today, thank you. ”

Seeing this statement, Bei Qingyan and Zhou Ke both looked amazed.

"Amazing, doesn't this mean that we will have a large number of regular QQ customers in the future. ”

Zhou Ke praised: "In this way, you don't have to rush to answer the phone in the future, just take orders in the four big QQ groups, and it is also convenient to manage." ”

Bei Qingyan added: "There is no need to send flyers, every time the menu is updated, just send it directly in the group." ”

As for He Zhizhou, who has been working on the web page for more than a month, he has a longer view.

Xiao He put down the phone in his hand and said with a smile: "I guess, Senior Brother Xiao is cultivating online customers in advance, and when the time comes, after our hungry web page is developed, this batch of QQ group users can quickly be converted into customers who order online web pages." ”

Awesome.

Just such a 'bug trick' has such a great effect.

But what they don't know is that the most classic case of the bug concession marketing incident comes from Baidu.

One day in June 13, Baidu network disk software broke out a payment bug, and a penny can buy members, resulting in countless people across the network overnight to grab members.

Afterwards, Baidu proudly claimed that the number of members of its own network disk exceeded 70 million in one fell swoop, and successfully killed the two fierce rivals of 360 network disk and 115 network disk.

That's the power of marketing.

Xiao Feifei smiled and added at the end: "There is another point, which is called corporate brand favorability." ”

What does this mean?

It's better to take a look at the evaluation of Xiao Feifei's statement issued by Representative Hao Fei and spread it in the major QQ groups.

"It's true that all the orders have been sent, and this hungry person is too bold. ”

"Yes, that's half price, although another dollar has been added, but this shows that they are really losing money and shipping. ”

"With such a credible takeaway, I will order it at his house in the future. ”

"Everyone, hurry up and add Qunao, send the meal address to the administrator after adding, and eat a half-price box lunch together today haha. ”

On the last day of autumn, the fruit sells like crazy.

On the first day of winter, milk tea sold like crazy.

And today, bento boxes and beef noodles are selling like crazy!