It is no wonder that, looking at other projects in hand, the listing of millions of winners on the NASDAQ in one year not only created the fastest myth in China, but also the business growth was leveraged.

At the end of the year, the market value exceeded 25 billion US dollars, and Huaxing's original 800 million yuan increased by three or four times, and shareholders were all excited.

Luxury Time is another unicorn, listed in Europe in two years at most, needless to say, the two major banks of the Edward family are not enough to raise funds.

Hipsters have unlimited potential, and Hong Kong Island, as one of Asia's trend centers, is simply cool.

For the current Wanli, don't talk about yourself, even Sequoia, even Tencent has to look at the thatched house, no matter what project, as long as you have shares, how much you eat!

This is Shen Feng's confidence!

Four projects in three years, the worst is also A shares, can you do it if you are not satisfied?

Thinking of this, Bao Fan became more and more proud, fortunately he knew this kid first, and Huaxing was an IPO professional, otherwise......

After eating, he continued to massage and chat: "What do you think of the garage media?"

"Now the two major heads of the track, Caris Media and Grapefruit Media, are both garage media resources, but each has its own merits. ”

Shen Feng motioned to Bao Fan to continue, after all, he is an old Jianghu, and Huaxing has been deeply involved in FA for many years, which is not the vision and channel that Li Nanjun can compare.

This is also the biggest reason for making friends at the beginning, and the connections and channels are their shortcomings.

The reason why Bao Fan discussed this topic was mainly because he was convinced of Shen Feng's investment vision and wanted to ask for advice. After all, there are so many projects in the world, Huaxing still has to do other people's business, right?

"For many years, Caris has adhered to the resource development strategy of building a large urban business district, sticking to the radius of mature business districts, focusing on the layout of high-end residential buildings, 5A office buildings, shopping malls and transportation hubs......"

"Grapefruit's Lao Lin is interested in the traffic with shopping malls as the core, and has laid out well-known shopping malls and shopping centers for many years, so as to tap the willingness of brand advertisers to place in the business district......"

After listening to the general introduction, Shen Feng pondered for a moment and analyzed: "I feel that grapefruit seems to ignore the biggest variable in the rapid development of the city. ”

"In the future, the living communities will become more and more dense, all of which are close to large and small supermarkets, O2O is rapidly developing, logistics is efficient, dense and low-cost, and consumers don't even need or have time to get in close contact with major shopping malls. ”

"It's very likely that you picked up sesame seeds and ended up losing watermelons!"

Bao Fan took a deep breath, this is indeed a potential investment risk. On the other hand, Karis, the coverage target is mainly people, and the audience focuses on senior executives, entrepreneurial CEOs and KOLs from all walks of life, all of whom have their own business resources and brand resources, and they are both C-end users and B-end brand resources.

There is no doubt about the willingness of this group of high-net-worth elites to consume high-quality goods, and brands also need to attract such elite users.

For example, a business person, who goes in and out of his house and to the office building every day, under normal circumstances, he will have at least four to five high-frequency contacts with the advertisements in the Caris garage every day, and almost 100 times a month.

For grapefruit with a single mall resource, this frequency is greatly reduced. Even if you go to the mall once a week, you can only reach the target group four times at most.

The media itself is a process of brainwashing,

There are not enough of them,

It's all!

"In the context of the consumption upgrade of the new generation of people, from buying to renting, the living scene is undergoing tremendous changes. From co-working, mobile office to smart office, new forms of work are constantly emerging. ”

Shen Feng said: "From shopping malls to street shops, the offline consumption scene is facing changes. ”

"It can be said that there are huge opportunities in every consumption scenario in the future. At every subdivision node, there is a possibility of giving birth to a super unicorn. ”

Recalling the industry research report I once read, there is data that shows that a car owner stays in and out of the parking lot for an average of 15 minutes, enters and exits the parking lot 1.7 times a day, and is exposed to various advertisements more than 4 times a month.

Some American scientists have even investigated that the advertising contact is as long as 7 seconds in the 9-meter curve and 12 seconds in the 16-meter corner.

It's an experience you can't expect on any platform!

Some even predict that the future may enter the era of trunk consumption.

"The biggest owner of the garage is still the car company. Bao Fan discussed: "For example, last year, Grapefruit cooperated with Didi, and the scene marketing of the real car on the wall triggered consumers to take the initiative to share, a large number of H5 exposures, and 640 million views. ”

He even proposed a "cloud + terminal" development model to improve the conversion rate with the help of AI and big data, and solve the three pain points of traditional outdoor media: the target group cannot be accurately positioned, the advertising effect cannot be effectively evaluated, and the implementation of safety specifications cannot be guaranteed. ”

"The newly developed Eagle Eye 2.0 claims to be able to accurately match the license plate and logo of each car, and use face recognition technology to measure the age and gender characteristics of the people entering the garage!"

Shen Feng's eyes lit up, this is quite awesome. By finding people by car and grasping the trajectory of car owners, it is not only useful for advertising, but also improves the business model.

The subversion of high-tech to traditional media lies in being as transparent as a central kitchen, centralizing every publication and maintenance, including publication and broadcast certificates on a single platform, which is fully open to customers and can be viewed and supervised anytime and anywhere.

Know the effect of every real money invested.

From the successful case of millions of winners, it is proved that the more awesome the platform in the future, the more the father likes it, it doesn't matter if you spend more money, as long as the effect is good, you can talk about anything.

As for the garbage that cheats money?

Die far away!

"After all, Lao Lin has a wide range of connections, and he just won all the exclusive agency rights of Beijing Airport T3T4 last month. Bao Fan said with a smile: "What exclusive parking spaces, garage special exhibitions, special-shaped packaging, dynamic light boxes, scene creation ......"

"Baidu, Evergrande, Jinmao, Mercedes-Benz, BMW, Cadillac, Didi, Poly ......"

Shen Feng hurriedly stopped: "Okay, let's meet and talk in the next two days!"

Bao Fan said with a smile on his face: "It's just melted to the B round, and the fertilizer water doesn't flow into the fields of outsiders, right?"

Shen Feng scolded a few words, went back and let Ding Wei be specifically responsible, it was too stupid to have a hard time with the 100 billion giants like Focus, and the various subdivision brainwashing scenes were a bit yes, could it be that others would not live if they left the elevator?

Your son and daughter don't go to school?

Can you see that you don't go to the playground for a run?

Your wife doesn't drive to buy groceries?

Don't you park in the garage by yourself?

In case you go to the countryside to pick,

The walls are full of village music.

When you are thirsty, go to the small supermarket to buy water,

Look up is the small screen,

This is called all-round fatigue bombing by land, sea and air!