When I arrived at the company the next day, I called Keer, Song Yun, and Dong Xiuwen to the office in one go.

Let everyone briefly talk about the progress of the project in their hands recently, and their eyes swept over the three faces with their own merits, Shen Feng said seriously: "Do you know why you called together today?"

"This ......" The three of them looked at each other, and they all saw confusion in each other's eyes, the boss usually reports alone, what is it today......

Shen Feng frowned, and said in a deep tone, "It seems that no problem has been found?"

"Xiao Wenzi's luxury time is at the top of the consumption pyramid, with the most spending power of the female group in the country. ”

"Song Yun's hipsters seem to have limited audience consumption power for the time being, but young people are the mainstream of society in the future and the most important discourse holders in the future. ”

"As for Kerr......

"What are the future consumer groups of Zhenwei APP?"

Ke'er was stunned for a moment, it was rare to see Shen Feng so serious, she unconsciously straightened her waist, and said seriously: "Twenty-five to forty working women, independent, spiritually pursued, and ...... aesthetic tendencies."

Suddenly, his expression was shocked, as if he understood something: "What do you mean......"

"Consumption stratification!" Before Ke'er could finish speaking, Song Yun next to her preemptively said: "We actually ignored the deep digging of different classes of women!"

Shen Feng looked at the three girls who suddenly came to their senses, snorted coldly, and said dissatisfiedly: "It doesn't seem to be too stupid!"

"I'm sorry boss, we ......" Xiao Wenzi hurriedly apologized, compared to Ke'er and Lao Song here, his relationship with Shen Feng could only be regarded as a halfway monk.

Even if it is a luxury time, it is a wholly-owned holding of Wanli Fund, and behind it is the friendship transaction of Edward and Shen Feng, and he is at most a senior worker.

Shen Feng waved his hand, and said in a slowly calm tone: "I understand your thoughts, after all, they are all strong women who are in charge now, and the CEO of a listed company in the future, right?"

"No matter what your private relationship is, as a project of Wanli, the necessary linkage is the most critical diversion channel in the future, which is the business model!"

"Luxury time is at the top of the consumption pyramid, then there is the real taste, and below are the hipsters, who range in age from 50 to 60 and extend to cover the teenage children......"

"Whether it is the second generation of local tyrants, or white-collar women who work hard in the city, or even post-zero ...... who pretend to be forced in school"

"You always remember one thing ......"

"They are the future of the project!"

A sentence woke up the dreamer, and instantly calmed down the three of them completely, and the original so-called smugness was swept away.

Shen Feng took a deep breath, there was no way, he had to find an opportunity to wake them up, there were many reasons why he chose the subdivision field, but the most critical killer feature was to lead the way with points.

In the early stage, we solved the pain points of the industry, invested money and traffic, quickly integrated resources, deeply cultivated the field, and became the first leader in the track.

But this is only the first step, and then the point, whether it is luxury time or hipsters, plus the white-collar economy represented by Kerr, from top to bottom, isn't it a comprehensive coverage of the entire female consumption?

"Today's little girls, since they were teenagers, have been fond of all kinds of fashion brands, pursuing the so-called dimensional culture, and hoping to be different from the people next to them. ”

"Then I went to college, graduated and entered the society, and began to pay for brands, from light luxury to international brands, and even independent designers. ”

"After starting a family and having children, I am truly stable, financially independent, free in personality, aesthetically mature, and learn to appreciate the niche and stylish taste of life. ”

Shen Feng analyzed: "This is one of the biggest outlets in the future, a proper 10 trillion market ......"

"The consumer economy of her time!"

The three finally understood the good intentions of their bosses, and as women became more and more involved in politics, economics, culture and many other fields, their awareness of wanting to break free from various social shackles became stronger.

As we grow older, we are faced with life's multiple-choice questions, and following our hearts has gradually become the best answer. As a result, women's consumption has entered a new stage: paying more attention to their own needs and making choices about their own lifestyles.

For example, the purpose of makeup is no longer just to attract attention, but also to use exquisite makeup to help improve complexion, enhance self-confidence, and press the happy opening button for daily life.

Seventy percent of women learn makeup by browsing beauty blogger videos on social media, daily commuting makeup, peach oolong makeup, black velvet red wine makeup, and temperament Hong Kong-style makeup......

In the face of different occasions such as workplace, dating, and shopping, fancy makeup looks emerge in an endless stream.

Dressing style also presents individuality and diversified development, beauty and handsomeness are no longer opposed, casual, business, and designer styles have become the preferences of young women, and the new middle class has added trendy goods and luxury brands to the wardrobe.

A dignified professional in a business suit during the day, and immediately turned into a sequined dress at night, a proper double-faced baby.

Caring for oneself has become a proposition that women continue to pay attention to, and more than half of the losers spend more than 4,000 yuan a year on skin care products and spend more than 20 minutes a day on skin care......

Now it's even more awesome,

Dare to use a knife on yourself in your early twenties!

Shen Feng took a sip of tea and continued: "Li Ziqi, who depicts life in the Garden of Eden, Wei Ya, the goddess of live broadcasting, and the mother of rice cakes, a parenting expert, ......"

"And Comrade Zhao Keer, the goddess of food!"

"Is it a model of living women leading consumption?"

"You have nothing to do to talk to Ding Wei's girl, and ask how many female creators there are on the official account?"

"Is it true that the post-95s student party loves trends and digital, the post-90s career dogs pay attention to TV dramas and variety shows, and the post-80s content keywords are parenting?"

"They are college students, professionals, new mothers and new ...... of medical beauty"

"Fight against stereotypes every day and face your true situation. Pursue positive self-expression, and be willing to pay for the quality of life......"

"Behind the background data is not just traffic, but everyone who lives!"

"Don't worry, boss, we understand!" Xiao Wenzi was the first to say: "I will immediately sort out the resources and study how to interact effectively with Sister Yun and Ke'er." ”

"Yes, please give us another chance!"

Shen Feng looked at the three faces that looked at death as if they were at home, secretly amused, and encouraged: "You remember that everyone is a member of the Wanli family, and I don't require everyone to be a confidant and friend." ”

"But in business, there are obviously resources that can be linked, channels for mutual diversion, and comrades-in-arms who treat each other with sincerity......"

"Why don't you take advantage of it?"

After speaking, he stood up, walked up to the three of them and said, "Not only the three of you, but also the dashing sister, that is also a million-level female community, we are also major shareholders, and the fertilizer does not flow into the fields of outsiders, right?"

Song Yun gave a thumbs up, awesome!