The clock was fast approaching evening. As the clock drew closer, the whole city became more and more noisy.

The hustle and bustle that has gradually subsided in the middle of the night in the past has become more and more hot with the arrival of tonight's Double 11 shopping festival.

As everyone held their breath, the time quickly came to 23:59.

There is still a minute to reach the zero o'clock of Double Eleven, and everyone is holding their breath, at this moment, hundreds of millions of people across the country are paying attention to the arrival of this prosperous era.

"Ten!"

"Nine!"

"Eight!"

……

"Two!"

"One!"

With the start of the pointer reaching the last grid, the entire shopping festival of Double 11 officially begins.

However, just a second had passed, wails erupted from all over the country.

"Hold the grass! The super spike is gone! It's just a second! The old paper blinks an eye, and it's gone!"

"Hold the grass! Why are there no limited products? Are there so many people buying them?"

No one expected that in just one minute, although there was no lag in the interface of the entire mall, the number of all limited products became zero in an instant.

And all the people who paid attention to this feast were all stunned by the series of numbers in front of them!

“…… Seven, eight, nine, ten, ten zeros! Oh my God!" Ah Xiang was completely stunned, looking at the data in front of her, the whole person was stupid.

Ten zeros, that is, tens of billions!

How long has it been?

How did it directly increase to 10 billion?

Although these days, she can be regarded as a person who has seen the world, and she also knows that the company's cash flow is very exaggerated, and she has also seen the figure of tens of billions.

Can......

But it's just an event, it's just a price reduction event!

How did it break 10 billion?

"It's ok. Peng Hui looked at the number and nodded with satisfaction.

It's a bit unexpected, but it's understandable when you think about it.

First of all, in the previous life, Ali's Double 11 Shopping Festival, there was no overwhelming publicity, or for some reason, Jackma did not pay too much attention to publicity, resulting in the first Double 11, many people were skeptical, thinking that this was incomprehensible.

Therefore, the total transaction amount is only 50 million.

And at that time, Ali was only one Taobao who could handle it.

But Pengda is different.

Pengda is a comprehensive company with nine branches, and these are the nine, and they are also nine companies that are easy to attract people to consume.

Even the game company has launched two customized figures and peripherals for online games, as well as special gifts, which are obviously not to be let go of for some collectors.

Secondly, and most importantly, Pengda's popularity was much stronger than Ali's at that time.

At that time, although Ali was also well-known, it was essentially just an online shopping platform.

And because of its own lax review system, there are often fakes, piracy and other things, which naturally greatly consume the reputation of the platform.

At that time, Chinese people had great doubts about the quality of online shopping products.

But this world is different.

First of all, there are only fakes in this world, and there is no piracy, which fundamentally cuts off the most criticized quality problems.

Secondly, the place of the Pengda Double 11 Shopping Festival is Pengda Xianyu.

And Pengda's Xianyu is very strict about opening shops.

It must be a regular manufacturer, or an authorized brand store to open a store.

At this point, it is naturally inferior to Taobao.

So before, Xianyu was more of a genuine second-hand trading market.

But now, with the relaxation of the audit efforts, as long as there is no problem with the quality of the goods, you can open a store on Xianyu, which undoubtedly brings many business opportunities.

Many individual businesses have come to open their stores.

It has virtually increased the market size of Xianyu.

There are many shops, the prices are cheap, and the quality is not bad, which naturally attracts many consumers.

Coupled with this Double 11 Shopping Festival, Peng Hui has made a bloody investment!

Two billion advertising campaigns have been smashed!

Not only is Pengda's whole platform promoted, but even many Pengda's authorized alliance stores are also being promoted.

You must know that after so many years of development, Pengda has completed the monopoly that is not a monopoly in the domestic toy industry, and all the cities in the third tier and above have Pengda's product stores or franchise stores!

Even fourth- and fifth-tier cities have authorized individual franchisees!

Such a nationwide distribution of covered stores has given Pengda a very strong advertising campaign offline.

Basically, a small county with a population of hundreds of thousands will have more than two stores to carry out promotional posters, and these posters are given free of charge, and even a certain amount of money will be given to the store.

There is money to be made, and the promotional posters are beautifully made, naturally no one can refuse.

This made everyone except the fat house advertise once.

In particular, the major transportation locations are covered by advertising.

Secondly, it is TV, in addition to Xihong Satellite TV, there is also a full video platform for advertising.

This is another wave of advertising for fat houses who like to chase dramas and fan.

Then there is Pengda's last resort.

That is to place push ads in Pengda's major mainstream apps.

As long as you open the app of the Pengda system, it will automatically pop up.

Of course, this can be skipped, but there is a three-second delay.

In other words, you are bound to accept this ad for these three seconds.

Don't underestimate this, some people in the industry estimate that the placement of this one advertisement can have the effect of at least 5 billion advertisements!

In addition, there are various titles of Pengda before.

Because the time of the Double 11 Shopping Festival has already been formulated, Peng Hui has already invested a lot of advertisements in the major mainstream variety shows and film and television dramas that are currently on the air.

So the effect is directly full.

This is also the reason why in just one minute, the transaction amount of the platform has exceeded 10 billion!

Of course, this is only a breakthrough in the transaction amount, and the profit obtained by Pengda through Double 11 this time is only 200 million.

Compared with the two billion advertising placements, it is really a drop in the bucket.

But not to mention Peng Hui, even Ah Xiang didn't pay special attention.

After all, it's only been a minute.

The duration of the entire Singles' Day shopping festival is exactly one week.

Soon, the news that the transaction volume exceeded 10 billion appeared on the official website.

For a while, the shopping boom was stimulated more and more.

And Pengda's transaction volume of more than 10 billion yuan also made Jackma more and more indignant.

According to Jackma's nanny, Jackma broke at least seven or eight tea bowls at home that night.

All of a sudden, it became a joke.