The popularity of Double 11 has made the entire Xianyu platform completely enter the eyes of the Chinese people. Only then did people realize that Xianyu did not only contain toys, but also many other kinds of things.

From watches and suits to food toys, a wide variety of products are dazzling.

It's just a pity that the current variety is still a little less than well-known e-commerce platforms such as Taobao.

But this time, the Double 11 shopping festival has provided hundreds of millions of traffic for the website.

With so much traffic, there are naturally various benefits.

Many well-known brand stores have announced their entry into Xianyu.

However, among them, there are naturally things that are false and true.

But fortunately, Pengda's audit in this regard is very strict.

Any brand that wants to open a store in Xianyu needs to sign a letter of responsibility from Pengda, which is mainly used for many situations such as commodity claims.

In other words, Xianyu itself is only a third-party trading platform, and will not interfere with the operation of any store, in the same way, once the store is suspected of violating the law, crime, or deceiving consumers, then Pengda has the right to warn the store, and will mark it on the store on the website.

Once there are more than three warnings, then the store will be completely removed from Xianyu.

And once it is removed from the shelves in Xianyu, then this brand will naturally enter the blacklist of Pengda and will never appear on Xianyu again.

This is also to prevent some merchants from frequently using vests to apply for stores, so as to harvest leeks.

It's a basic routine, but it's a good thing.

The influence of the Pengda Double 11 Shopping Festival is still fermenting.

More and more people have begun to pay attention to online business platforms.

Among them, Pengda's Xianyu is the most well-known.

even once made a large number of entrepreneurs of the previous online business platform pass away.

This naturally ushered in the dissatisfaction of many online business platforms.

Soon, these online business platforms began to unite to boycott Xianyu.

Any store registered on other online business platforms is not allowed to open a store in Xianyu.

On the contrary, if you set up a store on Xianyu, you cannot establish a store on other online business platforms.

In this way, the store is directly asked to "stand in line".

The most direct point is that some big brand stores have to leave Xianyu.

However, a scene that these online business platforms never expected appeared.

Although some big brand stores have indeed left Xianyu and joined their arms, the number of stores on their platforms has dropped sharply.

On the contrary, the number of Xianyu stores is surging!

Although online business platforms generally rely on top brands to make profits, only the more e-commerce platforms they have, can have enough popularity and traffic.

With a group of low-level merchants leaving these platforms and choosing to join Xianyu, the life of these online business platforms has become more and more difficult.

And the root cause of all this is actually very simple.

After Peng Hui learned that Xianyu was targeted, he directly launched a new platform regulation.

In the regulations, Xianyu has a welcome attitude towards any practitioner, and in order to support small and medium-sized merchants, Xianyu also combines Douyin, Douyu and Kuaishou, Station B and many other short videos or live broadcast platforms to carry out an interactive live broadcast to bring goods.

In general, Pengda will regularly arrange a group of excellent anchors to carry out live broadcasts of the products of some small and medium-sized merchants.

The revenue generated by these live streaming will benefit small and medium-sized merchants a lot.

Even some large brands are hungry.

Of course, because of concerns about quality, all stores need to enter a very strict review process if they want to live stream goods.

And each anchor only brings 30 products every month.

In other words, one day at a time.

And this one will go through a lot of audits and investigations before conducting live broadcasts, and if it can't meet the quality requirements, then it will be deprived of the qualification to bring goods on the same day.

And the anchors who are responsible for bringing the goods are also selected according to Peng Hui's requirements.

First of all, the first point is to be pretty or handsome.

The anchor of the live broadcast may not have much money himself.

But the appearance must be excellent!

After all, if you want to bring goods live streaming, you all rely on fans' first impressions of the anchor to judge.

So good looks are an advantage in themselves.

Secondly, highly educated.

Because it is a live broadcast to bring goods, it is inevitable that there will be some local tyrants who brush the list or other moves.

In case someone is stunned by money and becomes someone's exclusive pet, it will be a very serious blow to the prestige of Pengda and Xianyu!

Although a high degree of education is not necessarily good, highly educated anchors often know more clearly what they want.

It is also able to have a certain buffer in the face of money corrosion.

Of course, each official live broadcast room will have a special person to control it.

In order to prevent accidents.

In addition, there is another point, that is, the requirements for anchors.

Every month, the anchor will face the assessment of various indicators.

Of course, this is only a reference point.

The results will not be made public.

However, the content of the assessment is not only limited to the performance of the work itself, but also includes the accidents and problems that occur during the live broadcast of the anchor.

and will also assess the anchor's private personality.

After combining factors, the resource bonus received by the anchor in the second month will be determined.

The so-called resource bonus is the official drainage.

There are a total of 100 anchors.

And all these anchors naturally can't have all the resources, so the resources that everyone can get are naturally limited.

Since it is a limited resource, it is natural to allocate it.

The results of the distribution are naturally based on the comprehensive assessment of the previous month.

It's not that the performance is good, and the person can get better resources.

For example, some anchors have obvious kickbacks, and if they eat this kind of operation at both ends, then even if his performance is high, he will still be officially banned.

Of course, unofficial live broadcast rooms can also bring goods, but unofficial live broadcast rooms generally don't get too much resource inclination, but some excellent anchors will also become reserves in the official live broadcast room.

In other words, it's relatively fair.

The official live broadcast room has resources and popularity, while the private live broadcast room has many tyrants.

So how to choose depends on the anchor's own.

Of course, the anchors who joined the official live broadcast room, in addition to the business share, also have a fixed salary.

It's also a benefit.