Delicious is the first competitiveness of Lao Gan Ma, as a condiment on the dinner table, helping to eat is almost the most basic and core function of Lao Gan Ma.

Every year, more than 40,000 tons of high-quality peppers are purchased from all over the country, and tens of thousands of acres of peppers and vegetable bases are purchased......

All raw materials, semi-finished products, and finished products must undergo rigorous testing, and hundreds of testing indicators are ......

More than 300 people were tested for more than 100 samples each......

Because a spare stomach is definitely the most nostalgic and the most difficult thing to change!

A bowl of white rice,

A spoonful of old godmother,

That's what childhood tastes like.

"For every 1.3 million bottles sold for a bottle of 8 yuan, Lao Gan Ma uses 13,000 tons of chili peppers and 17,000 tons of soybeans every year, and last year's sales were 4.5 billion, and the output value has increased 80 times in 15 years......"

Li Nanjun reviewed: "According to the tax data, with the 25% corporate income tax rate, the annual net profit is about 1.2 billion, that is, the net profit margin is more than 30%. ”

Shen Feng shook his head, the pricing invisibly built another moat, the competitor was lower than the retail price of Lao Gan Ma, and its profit was almost zero.

The price is higher than others, and consumers don't pay at all, who are you?

Therefore, any new player can only grab food, focus on the mid-to-high-end market, or more subdivide the taste range, otherwise it will all be dead.

"Now Lao Gan Ma has more than 20 kinds of products, basically covering all the fields of the dining table, and in the past two years, it has focused on rejuvenation and brand trend, so it ......"

Li Nanjun said calmly: "For the bibimbap market with only four or five billion yuan, it is very difficult for new players to come out!"

"What do you women want most about eating bibimbap sauce?" Shen Feng put down the report and asked, "What are your specific needs?"

"It's a basic operation to eat good and not to get hot. Li Nanjun blurted out: "It's best to be light and not greasy, the taste is not too heavy, and the raw materials are healthier......"

Shen Feng rolled his eyes, can you have a face?

A bottle of sauce that you want to eat with a Michelin feeling?

Li Nanjun saw the boss's thoughts, and said with a smile like a flower: "No way, this is the hypocrisy of urban white-collar women." ”

"If you want to occupy this market, these factors must be met, I think the cost performance is very low, and the cost of meeting all the conditions is bound to be high, and it will be ...... when the time comes."

Shen Feng nodded, the old godmother has been able to get to this point, and the founder has contributed a lot.

Simplicity and steadfastness blend with maverick to form her maverick management style. These seemingly contradictory but logical elements constitute the brand's natural favorability in the hearts of young people.

The eclectic personality of the founder also makes Tao Huabi a "domineering female president" in the hearts of Generation Z.

Even at the beginning, they didn't have the ambition to rush out of Asia and go to the world", but they were taken out of the country by a group of international students.

I have a chicken in my left hand, a duck in my right hand, and ten bottles of Lao Gan Ma on my bag.

Overseas travelers find a familiar taste in Lao Gan Ma, which is no longer a simple bottle of hot sauce, but a homesick complex.

Nowadays, Chinese people are everywhere, and some foreign netizens even ridiculed: When you marry a Chinese woman, it is equivalent to marrying two wives, so-and-so and Tao Huabi!

Seeing that the boss was silent, Li Nanjun understood that there should be two factors for paying attention to Lao Gan Ma: first, FMCG, especially in the women's field, to see if they can be included in the real taste system?

The second is the rise of the national tide.

The birth of a domestic trendy brand needs to go through two realms: one is to actively create hotspots and IP marketing to promote the agility of domestic trendy brands.

The second is to rely on the brand's own characteristics of "old brand, deep feelings, excellent products and low prices" to accumulate fans and word-of-mouth potential energy.

The steady-state business is like the wall and moat of the enterprise, and the agile business is like the siege vehicle for the enterprise to expand its territory.

Enterprises with only steady-state business lack vitality, and enterprises with only agile business lack effective profit models and stable sources of income.

A brand may be able to become popular through marketing, but due to the lack of a product moat, its vitality is most likely short-lived.

Lao Gan Ma's 30 years of influence in the hearts of the people, coupled with the founder Rao's maverick, have shaped the brand's unique taste.

Coupled with new media marketing, people have money, and it's not easy to transform?

"Pay more attention to this track and compile the list to me as soon as possible. ”

Send Li Nanjun away, although the market is not large, but because of the channel advantages of global supermarkets, even if you don't smash the supply chain, you can be the same as wine, focusing on the female field, getting high-end boutique sauces back, it doesn't matter if you make money or not, the main thing is to supplement the real ecological chain.

However, when it comes to those brands in memory, I can only sigh:

Where has all the time gone?

Giorrdano, Jeanswest, Baleno, Metersbonwe, Semir, Pullback......

It is these brands that have accompanied many people who have spent more than ten years on campus.

If you look at the photos of yourself or your peers at that time, nine times out of ten, you will smell a strong non-mainstream atmosphere, and then sigh: Why are we so earthy?

Yesterday's you are being disgusted by today's you.

But no one can deny that at the end of the last century and the beginning of this century, these brands are the trendy brands we have chased together!

In 02, Uniqlo once entered the mainland market, ambitiously challenging Baleno, Giordano and Jeanswest, but lost badly.

Liu Wang and Faye Wong were both spokespersons for Baleno!

"Crazy Stone" Huang Bo's sentence: Brand, Baleno!

In 03, Coca-Cola provided Jay Chou with an endorsement fee of 8 million, and Metersbonwe directly quoted 10 million!

has been endorsing for 14 years, and some people even think that Metersbonwe was opened by Jay Chou himself?

At the peak of more than 5,000 directly-operated stores in the country, the 9,000-square-meter flagship store on Nanjing East Road Pedestrian Street in Modu was opened in 07, with a rent of 33 million a year!

What now?

Mett is gone......

Jeanswest stores are closing at an average rate of almost one......

Baleno was sold by the parent company Deca Group for 250 million......

Semir's market value fell to 27 billion yuan, nearly half of its peak......

It's not a problem of the former trendy brands, but a complete change in the tide of history!

Now it is difficult to see these former trendy brands in first- and second-tier shopping malls, and it is only possible to encounter them again in suburban shopping malls, street stores and commercial supermarkets.

These trendy brands that once made our hearts beat are now hanging up all year round with fire sales, clearances, big sales, buy one get one free......

Tiger falls Pingyang Lian quite old-fashioned feeling.

It's hard not to sigh: it's better to miss each other than to see each other.

Shen Feng sighed, now that young Rao's consumption power is growing day by day, there are too many choices in front of them.

If you want to chase fashion, AirJordan, Shamrock, Vans, Converse, and Onitsuka Tiger are no longer luxury goods that cannot be climbed.

If you want to pursue cost-effective and live a simple life, there are also Uniqlo and these fast fashion brands that can be consumed.

And the change in aesthetic concepts is coming more rapidly, faster than income. For example, the once popular plaid shirt, in the comic criticism of straight men's aesthetics, has disappeared and almost disappeared in the past two years.

The cultural icons and classics that were once chased will not be forgotten with the passage of time. But consumer goods that were once obsessed with often become obsolete and completely discarded.

8090 will still pay for Jay Chou's new song, and will cheer for the milk tea shop he opened. But it was difficult to wear Metersbonwe again and show an unusual expression.

Unconsciously......

We're all old!