"Station B is smashed?"

"Lost six billion in one night?"

As soon as he arrived at the company, Li Nanjun sent the latest report, and the stock price of station B plummeted?

"Last night, Station B and Mao Buyi jointly launched a graduation season theme song "Into the Sea" MV, which is claimed to be dedicated to people who are about to graduate or have graduated, hoping that they will jump into the sea of people, each with its own wind and rain and splendid ......"

"I didn't expect the stone to sink into the sea, and there was no movement at all!"

Shen Feng was stunned for a moment, didn't the first few moments of friends still swipe the screen and read aloud from He Bing, and it didn't matter how many times it fell?

Li Nanjun saw the confusion of the boss and said with a smile: "From the perspective of the theme alone, the meaning of "Into the Sea" and "Hou Lang" is obvious, but whether it is at Station B or in the WeChat circle of friends, "Into the Sea" has not caused a splash, and there are few forwards. ”

"It's just three things, after the New Year's Eve party that is out of the circle and the crazy screen of "Hou Lang", it seems that the routine of station B is a little ineffective!"

"I feel that the "broken station" that once carried the spiritual home of countless post-900s is a bit greasy. ”

Shen Feng frowned, his impression of Station B is not bad, and he will go up to brush the screen when he is idle, after all, several of its major UP masters rely on others to eat.

If the stock price plummets just because a song is not good, it is definitely, and there must be a deeper reason.

Open the webpage and watch the MV in a few minutes, from "Hou Lang" to "Into the Sea", it is not difficult to see the routine of Station B: selling feelings to young people and harvesting influence out of the circle.

"This is last quarter's earnings report, and the data growth is very good. Li Nanjun handed the report to the boss and said: "The revenue reached 2.32 billion, a year-on-year increase of 69%, far exceeding market expectations. Among them, the revenue of the game business was 1.15 billion, a year-on-year increase of 32%, accounting for 50% of the revenue......"

"In particular, the revenue of other value-added services exceeded 800 million, a year-on-year increase of 172%!"

Shen Feng looked at various data, especially in terms of users, with monthly active users increasing by 70% year-on-year to 172 million, and daily active users breaking the 50 million mark, ushering in the peak after listing.

According to Chairman Chen Rui's rhetoric: now one out of every four young people is a user of Station B, and in another ten years, this number will increase by one-half.

In other words, one out of every two?

"The stock price has plummeted because of continuous losses, let alone nine consecutive quarters. ”

Li Nanjun analyzed: "The net loss was 539 million, an increase of 175% year-on-year, setting a new high in losses. Although he had just received a blood transfusion from his father, the two major financiers of Tencent and Sony, ......"

Shen Feng pouted, another business giant baby!

It's hard to imagine that Station B has been established for 11 years, and it has been a loss for 11 years, and your road to profitability is too long, right?

At the beginning of the listing, it was suspected that he could only make money by the game, and then he secretly wanted to try advertising monetization, and began to add patch ads to the content, but he was scolded by fans to be autistic!

Forced the founder to swear a poisonous oath that there would never be any advertising?

Advertising monetization doesn't work, what can you do if you don't bite the bullet and accelerate the process of pan-entertainment?

sent Li Nanjun away and called Lao Tu and He, although they didn't expect them to make money, but tens of millions of traffic was also a piece of meat.

"Look at this UP Lord. Lao Tudou opened a homepage and displayed: "His name is Blue Sir, he opened a studio last year and uploaded more than 60 game videos, but it has not become popular." ”

Later, I had no choice, and under the pressure of making money, I could only rub all kinds of hot spots, and it seemed that I had come across a few popular models, but I found that I had long been far from my original intention at that time. ”

"The most dramatic thing happened, his parents directly spent money to buy him a house of 18 million, so that his son could face the reality and give up self-media. ”

"What kind of experience do you think this banana family bought me a house of 18 million?"

Shen Feng watched the broadcast of more than three million yuan, and he was also drunk.

"Two later, I uploaded a message "This may be my last video, goodbye station B", decided to disband the studio and go back to take care of the family business......"

The old potato cried and laughed: "As a result, the number of views of this video exceeded 5 million!"

"Staying up late for a year to make game videos is not ......"

"In the end, I gave up station B and inherited hundreds of millions of family businesses, but it became popular......"

"Isn't it ironic?"

Shen Feng shook his head, life is always more bloody than stories!

"I feel that this is the most real scene in the self-media industry. He sighed: "No one reads the content that I like and makes seriously, and those that cater to the public, or even write and pat casually, often get more traffic." ”

"Because the more you like something, the easier it is to break away from the masses and become a product of yourself. ”

Shen Feng sighed, this is the reality, Ding Wei has complained more than once, it is really difficult to do new media now!

People who want to make self-media into a business must change a new name in their hearts, maybe mass media...... Market Media ...... Or......

Make money media!

When you take the station as your own right to speak and share your favorite content.

More people see these platforms as entertainment for the masses, sharing what most people like to see, what they like to hear, and showing what they think the world is......

Of course it's easier to get traffic than you,

In the end, it is the difference in the logic of creation.

Considering the majority of viewing needs, sharing motivations, and combining with the market value of traffic is the starting point of every creation.

Of course, from a business point of view, it is natural to give up your position and choose the content logic and expression that most people like, which is also the most basic professional performance.

Thinking of this, I couldn't help but be curious: "Except for the head, how do other UP masters make money?"

"This ......" Lao Tudou glanced at He, a little unspeakable, but in front of him was a big tyrant worth hundreds of billions, this money ......

"There are very few people who can really rely on the gold owner, not only because there are many fans, but also because the character design is also very important. ”

Lao Tudou explained: "The vast majority of them still rely on the incentive plan of opening Station B, and the works can receive dividends and rewards when they reach a certain number of broadcasts, but ......"

He couldn't help but complain: "In order to make better content, the UP master must spend time learning various professional knowledge, spend money to buy high-end computers that can run smoothly, and collect the hottest materials and products......"

"The game is casually three or five hundred, as for the digital evaluation, ......"

"Until now, I still rely on you, boss, to live!"

"Hey, it's too hypocritical to lose, after all, we can use the equipment ourselves, but some up masters are real expenses. ”

Seeing that the atmosphere was a little wrong, Lao Tudou hurriedly answered: "For example, being an up host of eating broadcasts and life videos, eye-catching titles, eating Australian lobsters for thousands of yuan, or going to the streets to help passers-by randomly return Huabei, renting luxury cars and running Didi to force ......"

"That's what you call bankruptcy!"