Liu Hongfei was very excited, but he didn't expect Shen Feng to really understand games?

Shen Feng secretly laughed, in fact, he was all lip service, but as an investor, his psychological advantage and active voice must be stronger than that of an entrepreneur.

"As for whether you can produce patterns?"

Liu Hongfei explained: "The design of this point gives users easter eggs, and of course, the design process also revolves around cold start and monetization. ”

For users, he doesn't know exactly how to fission, rewarded videos and the like, and only cares about how to kill or catch up with friends in the chain from the beginning of the game to the experience. ”

"The usual approach is to empower all users, such as double points, double experience points, super bombs, fast harvesting, automatic collection, etc......"

Shen Feng agrees with this approach, taking the most familiar Super Mario, mushrooms can become bigger, flowers can produce skills, and stars can be invisible......

All mushrooms, flowers, and stars are actually game empowerment, that is, they are full of tricks to make the character powerful. At the same time, in the process of empowerment, the means of group and circle of friends and watching advertisements can be just laid out.

Offset your aversion to ads with upgraded coolness!

"And what's your added value?"

Shen Feng continued to ask: "Don't say anything about the game plot or all kinds of tricks, those are not the key. ”

"This ......" Liu Hongfei hesitated a little, pondered for a moment before saying cautiously: "If it is not about the game itself, it is internal management and game users." ”

"Let's start with internal management, every little button, character, or interface in our game has a number, and each number corresponds to a certain person in our team. ”

"Then the team will be rewarded according to the frequency and progress. At this time, because of the occurrence of a certain point with a high probability, the team will cherish it very, very much. ”

"Speaking of game users, we have been thinking about how to deepen the loyalty of game users, and the added value of games for users is not a mess of passing time, but will build a corresponding community, and provide users with various benefits and incentives through the community. ”

"Because in the process of implementation, users will also participate in the creation and design of the game by themselves, a bit similar to Xiaomi's approach, so our perception of the added value of the game is user loyalty!"

Shen Feng is very satisfied with this answer, which is the core of increasing player stickiness.

It doesn't matter what you play,

It's all about playing with friends!

"I have a suggestion, dig deep and think about the overlap between your target user portrait and the actual offline scene!"

Shen Feng said: "User portraits are different for everyone, for example, 20-year-old women, these users often have multiple labels, but I believe that this type of women have a common hobby......"

"Shopping!"

"Based on this special scenario, promotion is not about how you go out to scan the QR code to pay attention, but how to skillfully organize the integration of various resources. ”

Seeing that Liu Hongfei's face was full of confusion, he could only continue to explain: "For example, can you superimpose it with some shopping malls with large foot traffic?"

"Don't be stupid enough to run around and talk to others about cooperation, because they will only want to take your money or simply ignore you. ”

"Is it possible to let users focus through offline scene layout?"

Liu Hongfei's eyes lit up, and he blurted out: "You mean that through such means, it is equivalent to integrating the flow resources or free venues of the shopping mall?"

Shen Feng smiled and waved his hand, and continued: "With the recognition of the mall, the next step is to focus on users. You can use the name of recruiting the chief experience officer of the game to collect users, and now the users are very strong, and if you use the practice of scanning the code to give money, absolutely no one will play. ”

"But if it's a means of user empowerment and giving spiritual needs, the effect will definitely be good. Spend a little money to get some trophies, certificates, or physical prizes or props for the limited edition of the game prototype, in short, how to get others to spread it, just use whatever means. ”

"Set up a big red envelope of 4999, all experience users can invite 10 friends around them to participate, and finally be eligible for the lottery......"

"The core lies in how a user fission can turn into 10 users, even if you only add 100 people, each person gives you 10 fission, you will have 1000 at once, and 1000 will continue to fission after 1000......"

Shen Feng looked at Liu Hongfei and admonished: "At any time, the boundary will limit thinking at a certain time, and the only way is to keep broadening the boundary, constantly increasing knowledge, and seeing more, the boundary will naturally be bigger." ”

Liu Hongfei was in awe again, he has been in business for many years, and he has seen many so-called investors, either all kinds of pretenses and all kinds of things, or a lot of things in the clouds......

There are very few Shen Feng like this, not that he has many good words, but he definitely has something to say, and he doesn't play false.

"After chatting for so long, can you tell me about your valuation?" Shen Feng took a sip of tea and said with a smile: "How much do you want?"

"I ......" Liu Hongfei opened his mouth, the reason why he came was to attract investment, but it was really on his lips......

"Valued at least two million!"

Finally raised his head and said solemnly: "Although our team is not very mature, I am confident that I ......"

"I'll vote for a million!" Shen Feng waved his hand and interrupted: "No matter how much you say about chicken blood, it's useless, I like to use the results to prove it." ”

"How about selling 49 percent of your company's shares for 1 million?"

Liu Hongfei was stunned, he didn't expect Shen Feng to be so refreshing, he didn't even have to bargain without saying a word?

"Okay!" quickly came back to his senses and said excitedly: "No problem!"

Shen Feng called, asked the secretary to send the prepared contract, handed it to Liu Hongfei and said, "After reading it carefully, there is no problem to sign it, and the one million will arrive immediately." ”

Liu Hongfei took the contract and was in awe again, he had also taken venture capital before, all kinds of audits and all kinds of crookedness, even if the money was signed after signing the contract, it could be delayed for a day, and even the company was yellow, and the money was not in place.

Don't look at people's youth,

It's a pleasure to do things!

Shen Feng waved his pen, signed his name, and pressed the official seal, what he wanted was this effect, and he just bought a million to pretend to have a good impression.

share

It is the only chip that entrepreneurs have!

For failed projects, even if investors get 99 percent, they are rubbish.

For the lucky ones who succeed, one percent more likely to get rich overnight.

49% is the most suitable, as the second largest shareholder, if you consider the impact of future splits, you are likely to become the largest shareholder.

and does not discourage the enthusiasm of the other party, if you invest two million, won't Liu Hongfei become a part-time job for Wanli?

In all fairness, it's still a bit much, preferably 30 percent, but the company plate is too small, so let's leave it like this for the time being.

Seeing that Liu Hongfei signed the contract, he immediately transferred the money, stood up, stretched out his hand and said, "Happy cooperation in the future!"