After saying a lot, Liu Hongfei took a sip of coffee, saw Shen Feng's interested look, and continued: "We decided to develop the mini program from the beginning of a jump, and at that time we judged that this thing could be popular, and it might be a big outlet. ”

"To be honest, I'm a wild guy, and I've always been. I have no experience in game development, and I rely on the support of the team, and I rack my brains every day to think: how can I get users?

Shen Feng nodded, and the meat scene finally came.

"According to industry practice, you must either buy volume, change volume, or push yourself. The purchase volume can't control the effect, and countless pits are waiting for you. ”

"As a new game, you don't have anyone to play with you. At this time, you can only choose to self-promote, but the question is how to promote?"

"I used to think about it for a long time, and I couldn't understand it until one day I took a bath and suddenly had an enlightenment. To put it bluntly, game users are just traffic, so where is WeChat's traffic?"

"There are nothing more than three places: WeChat public account, an account with fans, a WeChat group, the more people, the better, and finally a circle of friends, where many people are powerful ......"

Seeing that Shen Feng didn't have any sense of boredom, Liu Hongfei took a deep breath and said seriously: "In the future, I plan to take a few steps, first of all, the WeChat public account, and now the cooperation will either give money or integrate." ”

"As a new project, if you choose the official account as a position, you can only choose the cooperation of more fans or fewer fans and no profit model, because the others basically ignore us. ”

"At this time, I began to think, almost every county will produce three or four portal information public accounts, right?"

"In this way, there will be at least 5,000 in the country, and according to the 350,000 fans of each public account, the reading open rate of about 1,000 per day will be about ......"

"These official accounts do not have a profit model, many can only eat the platform's subsistence, assuming you are the operator of the official account, are you willing to provide some additional income without wasting promotion resources and making extra efforts?"

Shen Feng nodded, this idea is quite realistic, and the controllable cost effect is worth looking forward to.

"After the path is determined, there is another problem, how can we let them get a share of profits when the official account is willing to promote?"

"At the beginning, under the premise that there were no users, we made a channel database similar to secondary distribution, because the official account has a small program QR code, and the users who enter through it can mark, track, include fission tracking and marking. ”

At the same time, tell them that all users who enter from your mini program will be rewarded with 0.5 yuan each, if there are users who recharge, I will be 4 he 6, and if there is advertising revenue in the future, I will still be 4 he 6. ”

Shen Feng's eyes lit up, this was quite interesting, and he was interested: "How is the effect?"

"The plan has only been launched for more than a week, but the effect is not bad, at least 70 or 80 local official accounts are willing to cooperate, and ...... for the time being"

"This way can be done!" Shen Feng interrupted: "Regional self-media are still quite influential in the local area, and they still have many WeChat groups. As long as the benefits are big enough, I will definitely take the initiative to promote the game in the circle of friends and WeChat groups. ”

This question is very important, in Shen Feng's view, many entrepreneurs get their first venture capital, and the biggest problem is that they don't know how to spend it!

If you are honest, you will only rent a venue, buy equipment, recruit all kinds of troops, and make a bunch of wasted resources.

The old fritters are more ruthless, not to mention that they want to buy a car and a watch, and they say that they go out to talk about business needs?

Even many leather bag companies don't want to make money from consumers at all, as soon as the investment is in place, they will run away with the money!

Since the project is locked by Goldfinger, there is no doubt about the content and playability, and the only variable is the person sitting in front of him.

The others are all technical nerds, only Liu Hongfei is responsible for management and operation, and no matter how good a deck of cards is, he has to kneel when he meets a fool, so his thinking must be clear.

Whether you can really make money is one thing,

Isn't it stupid if you can't even think of it in your head?

Shen Feng asked, "Assuming that the investment is enough, how will you promote it in the future?"

Liu Hongfei was stunned for a moment, and when he saw that the other party was suddenly serious, he also said seriously: "The first part is optimized according to the entrance of the small program opened by WeChat, such as the association of the official account, the forwarding and sharing of WeChat groups in the circle of friends, the nearby small program, etc., at least more than 50 traffic entrances, according to different classifications, combined with specific businesses to optimize drainage." ”

"Then promote ...... on various online platforms, such as community forums, Q&A platforms, self-media platforms, news portals, word-of-mouth platforms, etc."

"The above are all small cost inputs, if the effect is good, the next is offline advertising channels, subways, elevators, buses, posters, LED screens, etc., ......"

Shen Feng nodded, it's good to have an idea, otherwise when the game becomes popular and sees a lot of money, the brain will be hot and the person will swell......

It's easy to fry!

The first impression of Liu Hongfei was good, and Shen Feng said: "How about I also share my perception of mini games?"

"If I design a game myself, I have to ask the team a few questions every day:"

"Why play this game?"

"Can you play every day?"

"Can you conjure up something new?"

"What's the added value?"

"Finally, how do you survive a cold start?"

As an investor, it is important not only to throw money at it, but also to press the entrepreneur, especially the first impression, on the momentum.

Shen Feng said eloquently: "What is passing the time, waiting for the car, waiting for people, bedtime entertainment, friends fighting each other...... I don't agree with any of these statements!"

"Because this is a feature that every game must meet, it's like going to a restaurant to eat, and the waiter brings you dishes and chopsticks and pours water, which is not worth mentioning at all. ”

"If you want to attract players, the first is the content, and the second is the boundary. ”

Liu Hongfei was shocked, and secretly sighed that he was worthy of being a self-made successful person, and just a few words could be described as hitting the nail on the head.

"What does it mean to be brilliant? It means that the interface of the game is rich and full and visually in line with the public eye, in fact, it is to benchmark other games on the market, can a strange player be willing to pick up your game to play?"

"The boundaries sound mysterious, but to put it bluntly, it's the user's understanding of the game. Those of you who play games all day are definitely completely immune. ”

"A new game is given to you, and you can almost know the general content after ten seconds of playing, and you have long lost the experience of the game. ”

"So you have to deliberately set up a lot of boundary walls for users in the planning of the game, so that they can have the fun of exploring within five minutes. ”

"For example, deliberately releasing some bugs to cause heated discussions, such as the game to the point where you think you have played it well, a wave of harvesting, starting from scratch, and for example, the user's level logic for this game is not ...... as expected"

Speaking of this, Shen Feng suddenly remembered a sentence and said with a smile: "A senior once told me: When you know that you are you, you are no longer your ......"

"And you don't know that you're yours when you're still you. ”

Liu Hongfei was in awe,

You're so reasonable!

Shen Feng took a sip of tea and continued: "Whether you can continue to play is actually thinking about the problem of user retention, and the advance and retreat of small programs in seconds also set up a lot of obstacles for entrepreneurs, and the speed of user loss is far beyond imagination." ”

"To give you an example, a lot of heavy games have a concept of a first charge check-in. Spend a dollar to get your first charge, and you'll start from a different place than other players. ”

"The prizes for the first day are very rich, the second day is second, the third day is super good, the fourth day is second, the fifth day is average, the sixth day is okay, and the seventh day is super dragging. ”

"You're so right!" Liu Hongfei said excitedly: "Because of the characteristics of the mini program advancing in seconds and retreating in seconds, we must also consider the problem of a player's return." ”

"Usually calculated as 24 hours, if you don't enter the game for more than 24 hours, we will be considered churned. ”

"We want to give users more surprises, although we can't play every day, but we never thought that the game would be played every day, and the starting point is how users return. ”