Chapter 364: Duan's disciple
At the age of 30, he founded Xiaobawang and turned the small factory with an annual loss of 2 million yuan to an annual output value of 1 billion yuan......
Founded BBK at the age of 34, he won the 5-second broadcast time of the news network at a price of 80 million, and became the standard king in front of CCTV's "Weather Forecast" for two consecutive years, and sat on the first throne in the market......
In 01, he retreated into the background and split BBK into three, each accounting for 10 shares, and there were later OPPO and vivo......
gradually disappeared from the public eye, and started to invest in a muffled voice, and the first shovel of gold to invest came from NetEase. $2 million to buy 1.52 million shares of NetEase, accounting for 505% of the total share capital, without this snow......
Ding Lei is estimated to really go to pig raising now!
After so many years, selling apples and selling Moutai is even called Huaxia Duanfit.
Duan Yongping is still not seen on the major wealth lists, and no one knows how much money he has?
Bao Fan looked at Shen Feng, to say that the most mysterious guy in the investment circle is not just this kid.
From the first day of entrepreneurship, every founder fantasizes about the highlight moment when he takes the stage to ring the bell, but Huang Zheng has made an alternative.
On the day of Pinduoduo's listing, the founder didn't show up to ring the bell?
Hardly any public appearances after going public?
In a handful of media interviews, he even bluntly said that if he wasn't the CEO of Pinduoduo, he wouldn't be willing to be interviewed by the media at all?
For Huang Zheng, Shen Feng also sighed, and absolutely doubted that there was more than one golden finger!
Pinduoduo counterattacked Ali in five years, just surpassed Lao Ma to become the second richest man, and immediately stepped down as CEO, even at the expense of taking out 10 shares in his personal name for charity and partner programs.
This kind of urine is exactly the same as Duan Yongping.
"I've only met Lao Duan two or three times, and you're almost like an invisible person. Bao Fan recalled, "Chen Mingyong of OPPO, Shen Wei of vivo, and Jin Zhijiang of BBK Education ......"
"The current Huang Zheng can barely be regarded as the fourth disciple!"
Shen Feng tasted lipstick wine, and the business routines of the three Duan disciples were the same. Focus on doing a good job in a subdivided field, open marketing channels through indiscriminate advertising, and then intensively arrange their own network layout offline, and it has not been listed so far.
OPPO found Brazilian star Neymar to shoot an advertisement for FD X during the World Cup;vivo found the star Curry as the image spokesperson after the Warriors won the championship......
In this era of Internet marketing, Duan's disciples are still using the marketing routines of the last century, and the most amazing thing is that this way of going against the times is quite effective?
"They are all called Boss Duan, and the current shareholding ratio of oppo employees is actually more than 60, do you say scary or not?"
"There are people on the executive team who have been demoted or transferred, and very few people have left for so many years. ”
Bao Fan sighed: "Those provincial boss bosses were all soldiers under Duan Yongping back then, and he was the spiritual leader of this one-third of an acre. ”
"When the OV function opportunity of 12 years came to the impact of smart phones, Duan Yongping gave the task to let the provincial package share the inventory. Many of them are tens of millions of losses, and if it weren't for those people, OPPO would have died in inventory a long time ago. ”
Shen Feng also lamented that any success is not accidental.
The giants all have their own personality charm, Lao Ma's high-profile domineering, Xiaoma's low-key and pragmatic, Huang Zheng's simplicity and directness, Wang Xing's shrewd calculation, and Zhang Yiming's rationality and efficiency......
When you look at a company, 70% of it depends on the personality of the founder.
The next day, when she came to the company, Ding Wei gossiped every day, "Director Ao has returned to his old club again." ”
Shen Feng was stunned, the old rival who was on par with the old potato back then returned to station B?
"Some time ago, the Wizard Finance and Economics went into an uproar, and this time Station B finally got back a city, as one of the top up masters in the game circle, Director Ao with 7.05 million fans returned, which made many station B up masters who were waiting and see begin to hesitate again. ”
Ding Wei analyzed, "The game area is probably the hardest hit area of watermelon digging, not to mention the head players, I heard that even the up master with forty or fifty thousand fans has received the watermelon digging the foot of the wall." ”
"As long as you open an account, you will be given a cash reward of thousands of yuan, and if you sign a contract in the future, you will be given more resources to support. ”
Shen Feng shook his head, burning money is everywhere.
Although it is difficult to be the head at station B, at least it can be in a safe corner, and there is a relatively fixed fan group, and if you really want to go to watermelon, you will put life and death in the hands of the platform.
At present, it is not a community, there is no precipitation of the relationship chain and the division of circles, the platform attributes are stronger, and the voice is greater.
It's easy to bully customers!
Following Indian Ah San, Lao Mei is also ready to make a move on Zhang Yiming. Ding Wei said, "This wave is down, and the bytes will be cool when they go to sea." ”
Shen Feng didn't speak, it's hard to say this kind of thing, but the resistance is definitely getting bigger and bigger, why let a foreigner cut the leeks of our country?
If the sea fails, the country will become a battleground for soldiers. Especially now that the traffic has peaked, the question is back to how to dig deep into the core of user value.
In all fairness, the data of all Internet companies in China looks good, but the actual utilization rate is very low, and 90% or even more in any field is a lively white prostitution party!
How to make them develop consumption habits is the most awesome project!
"Watermelon not only grabbed with Station B, but also started a full-scale war with Youaiteng. ”
"I was the first to buy the copyright for Youku in a low voice, and now I stand up and grab it directly. In 18 years, I once wanted to enter the field of long video through the self-made variety show that Aiyouteng is good at, but the response was mediocre, and now by throwing money, a new round of offensive has been launched. ”
The long-term goal is to become the "YouTube of China", but I can't count how many companies and products want to become YouTube, but I know that none of them have actually done it so far. ”
Shen Feng scoffed, to say that there is indeed no shortage of traffic headlines, but the business model is still a younger brother.
Watermelon and Douyin were born at the same time, but the development route has undergone many swings, and I haven't really figured out what to do until now, and I have to try all kinds of models.
Look at other people's youtube?
The first step solves the pain points of users uploading, sharing, and browsing video content, accumulates the first batch of users who want to express their desire to share videos, and attracts more users through expanding content.
Accumulate the first batch of users to start charging advertising fees, and share the revenue with users who create content, helping them become more professional video creators, and even supporting them to create full-time.
Finally, professional and high-quality video content attracts more users, expands the UGC base, cultivates more PUGC and OGC, promotes the rapid growth of users, and realizes the accurate matching of users and content through the diversified distribution method of "search + channel/follow + recommendation", so that advertising revenue can further grow and complete the commercial closed loop.
three-plate axe,
Kill all sides!
。