"Miss Dong was stabbed?"

Shen Feng looked at Ding Wei, since he started his business, he found that this circle is no worse than the entertainment industry!

"Because of fraud, Gree was disqualified from winning the bid. Ding Wei said with a smile: "The number of bids is not large, only 400 million, Gree won 30%, 70% of Midea, in fact, it is only 120 million, this income is insignificant for Gree." ”

But for Sister Dong, who has been publicly reporting her peers, it is obviously a big thing to be slapped in the face. ”

Shen Feng laughed, that's right, when has the Iron Lady suffered such a dumb loss?

"An announcement was made in the early hours of this morning, saying that it was a mistake in the sorting of materials in the declaration process, and it was not a false standard technical parameter for the purpose of winning the bid. At the same time, it said that the malicious defamation on the Internet was committed by a certain peer enterprise in Guangdong, and it would reserve the right to pursue its legal responsibility. ”

"I don't know if it's beautiful?"

Shen Feng shook his head, the pair are not tired after fighting for more than ten years?

"But it doesn't matter, as the two major domestic appliance giants, they have been fighting openly and secretly for more than ten years, and this grievance is just a drizzle. ”

Ding Wei joked: "The greater impact of this false bid on Gree is the brand image, and it will even affect the bidding of similar products in other projects, which is a blow to the heart." ”

Shen Feng nodded, if it was really a report behind Midea as the media said, it was actually not surprising and expected, and it was a long-awaited victory for Midea.

After so many years of tossing, I have heard at least twenty or thirty tearing wars, what technology, patents, trademarks, industry standards......

There are winners and losers for each other.

In 07, Midea pointed out that the copper and aluminum connecting pipes of Gree and other peer air conditioning products were black-hearted pipes in product promotion......

In 08, Gree sued Midea's air conditioner for infringing on its air conditioner that runs according to a custom curve and its control method......

In 12 years, Gree sued Midea for infringing its utility model patent of "detachable air conditioner indoor unit pipe installation baffle......

In 13 years, Gree sued Midea again for trademark infringement......

The most awesome thing is that in June 18, Midea Air Conditioner launched an intellectual property lawsuit against Gree Air Conditioner for infringing on its own advertising slogan of "cool feeling, no wind feeling". In order to prove the falsity of Gree's windless sense, Midea even took two Gree air conditioners to court for on-site testing?

Good guys, there was a public fight in the courtroom, and 1.7 million people watched online!

To put it bluntly, it doesn't matter if the patent is not patented, the main thing is to occupy the level of public opinion, and how many specific parameters do the people who eat melons understand?

"As the head of Gree, Miss Dong has always been in battle in person, never missing any opportunity to express her anger, and her evaluation of beauty has never been honest to ...... thief"

Ding Wei joked: "Especially for the once popular all over the country for a night that only needs one kilowatt-hour of electricity, the Iron Lady directly scolded the street and said that it was a lie!"

"Forcefully let the beauty be changed to as low as one kilowatt-hour of electricity a night. ”

Shen Feng smiled, in 14 years, Rebus made a high-profile investment of 1.266 billion yuan in Midea and became the 7th largest shareholder. Dong Mingzhu was very angry and went crazy directly at the annual meeting of entrepreneur leaders: "Xiaomi is not a great company, Xiaomi mobile phones are not high-quality products, if Xiaomi and Midea join forces, it is a combination of two thieves." ”

It's not fun to scold once, so I found an opportunity to continue scolding: Midea steals people from Gree every day, and once lived in a hotel near Gree Electric Appliances.

He Xiangjian, the founder of Midea, who was almost kidnapped last month, is very old and basically does not respond. But Chairman Fang Hongbo couldn't bear it and countered that "as long as it is someone from that company in Zhuhai, we will never use ......"120

"Now the competitive environment of the home appliance industry is not very good, and there are too many ghosts, snakes and gods. ”

Thinking of this, Shen Feng was curious: "Thief, I understand, what the hell is no credit?"

"It's not because of Oakes. Ding Wei explained: "Dong Mingzhu of the 18th Annual Meeting of Business Leaders talked about reporting Oaks in 19 years and said that he had made an appointment with Midea and Haier to report together, and when Gree reported it, they would be turtles with shrunken heads!"

Shen Feng was drunk, it turned out that the report Oaks that made a lot of noise back then, Gree was not acting alone, but had been planning for a long time?

There are partners and accomplices, is it a conspiracy, and they want to put Oakes to death?

In my own opinion, it was too anxious to fry each other from the same root.

Both are in one province, one is located in Zhuhai and the other is located in Foshan, and the two companies are no more than 100 kilometers away at most, and they are representatives of state-owned enterprises and private enterprises.

On the day of 618, Gree's live broadcast sales reached 10.269 billion yuan, surpassing Dong Mingzhu's previous record of 6.54 billion yuan for live streaming.

Midea claimed that the total sales of the whole network exceeded 12.5 billion yuan, winning the sales championship of smart major appliances, a year-on-year increase of 53%.

After all, Miss Dong herself is a big IP, and the effect of the three live broadcasts exploded, and the 14-day promotion before Midea 618 was not as good as the sales of Gree 618 in one day.

The layman looks at the bustle, and the insider looks at the doorway. In Shen Feng's eyes, Gree is an aircraft carrier, and the United States is a fleet.

To achieve the ultimate in a single category and maintain rapid growth, the air conditioning business is Gree's aircraft carrier.

Compared with Gree Air Conditioner, Midea has succeeded in more business areas, with refrigerators, washing machines, and various small household appliances ranking in the first echelon of the industry, and even it has acquired the German robot manufacturing giant Kuka.

This is also where Gree's biggest crisis lies.

The product is too single!

Although one trick is eaten all over the world, after all, any industry has a ceiling, and air conditioning is not a fast-moving consumer product.

When the air conditioning market is on the rise, it is a good thing that the proportion of air conditioning revenue is high, and when the market enters the stock era, the dependence on air conditioning is too high, which will inevitably become a development disadvantage.

It is inevitable that the air conditioning industry is in a downward state, and Gree, which once insisted on never fighting a price war, could not hold on and began to slap its face, and last year's Double 11 started a price war.

Whether it is tens of billions of profits, or live broadcast cooperation with various platforms, large price reductions have become the most common marketing method for Gree, and even caused a strong backlash from offline dealers.

But Gree's real problem is that diversification has never been done. From the establishment of Dasong Life Appliances in 13 years, mainly promoting small household appliances, to 14 years clearly proposed to develop Gree Electric Appliances from a professional production of air conditioning enterprises to a diversified group enterprise.

Development of water heaters, water purifiers...... and then later entered the mobile phone, new energy vehicles, and chip industries......

Feeling sick and going to the doctor?

In the eyes of professional investment, Gree is involved in industries that are heavy investment, long cycle, and risky, and the diversified layout lacks logic, to put it bluntly, it will only follow the trend and chase hot spots!

In contrast, Midea's revenue structure is healthier, with the revenue of the three major businesses of HVAC, consumer appliances, robotics and automation systems growing day by day, and the secondary and tertiary industry tracks are full-fledged, with greater imagination in the future.

Shen Feng is looking forward to how Miss Dong will turn the tide in the future?

Gree, which has only one aircraft carrier, will use it to compete with the United States fleet in the future?