These are no small things!

If it can really be integrated and unified, it is expected to greatly improve the traffic monetization ability of the Tencent system, do you say it is important?

Because the revenue of an auction market is directly related to the number and activity of its participants.

Suppose you want to hire an optimizer to access Tencent Advertising, with a salary of 10,000 yuan. Access to WeChat advertising to hire another one, and the salary is 10,000 yuan. Think about it, are there more customers who can afford a cost of 10,000 than those who can afford a cost of 20,000?

Even if new customers are not considered, assuming that Tencent Advertising has 10,000 customers bidding, and WeChat Advertising also has 10,000 customers bidding, and the two are combined, it becomes 20,000 customers competing, and the market activity has also increased?

As an advertiser's expectation for the integration of Tencent's traffic, it is estimated that it has long been like a line:

I want to kill you!

Of course, the operation ideas on both sides are very different, when WeChat advertising was launched, the whole people rushed to check whether they were pushing Coca-Cola or BMW in the circle of friends, just like a user product launch conference.

Brother Xiaolong has always been positioned in high-profile brand promotion, and only international giants are willing to spend money on jumping, and they are very coaxing.

Tencent Advertising, on the other hand, focuses on game, e-commerce and other effect customers, and introduces a large number of small and medium-sized advertisers.

To put it bluntly, in the integrated unified product, the same customer can use one account, log in from one entrance, use a set of operation interfaces and APIs, and view the same report, so that all the traffic of the Tencent system can be reached in one stop and the marketing work of the same market target can be completed.

All traffic is exhausted in one go,

The father of the gold owner saves worry and effort,

Isn't it fragrant?

I have to say that domestic Internet companies, only Ali and Tencent are qualified to say big data analysis!

Without the accumulation of a billion users, it would be to say anything.

Taking 10,000 steps back, it is becoming more and more difficult to go to sea, and foreigners are not stupid, such as India, one is to cheat investment, and more importantly, let you spend money to cultivate the market.

Once the market matures,

Look at who cuts the leeks?

Therefore, the country is still the largest stock, the first ten years are horse racing, and now they are kings, and the next ten years must be carefully crafted to see whose craftsmanship is more refined?

Precision strikes are king!

Li Nanjun looked at the boss's understatement, and this year's investment circle can be summed up in one sentence:

Three men in one play,

Huang Zheng, Su Hua, Zhang Yiming!

The day before yesterday, when the richest man in Huang Zhengli was only one step away, he took the initiative to change his equity, from 88.4% to 80.7%. According to Pinduoduo's latest market capitalization of $102.8 billion, its net worth disappeared by $14.289 billion in an instant.

100 billion yuan is gone!

Lenovo Zhang Yiming's overseas a few months ago, the three of them are all in their early forties, which is the most youthful moment for entrepreneurs, and there is reason to believe that their step back is completely different from Jack Ma's retirement.

Even Kuaishou Suhua, who has always been very Buddhist, couldn't sit still anymore and began to exert his strength, every day at 9 a.m. and 6 p.m., the members of the corridor in the office area of the Xierqi headquarters had a station meeting.

Become more wolf-like, every second counts, and the assessment is strict. Last month, he directly went under the knife on the organizational structure, and changed many core departments such as commercialization, operation, and products. Butterfly

In their own opinion, the three have a lot of similarities. For example, they were all born in ordinary families and have worked in large international companies, which affects their values and respect for ordinary users......

They are all serial entrepreneurs, and now the world-famous projects have been labeled as low, and they are burdened with moral original sin......

They are both technocrats who believe in the value of algorithms and strive to find the intersection of algorithms and human nature......

At the beginning of the business, there was no conflict, but after ByteDance incubated Douyin, Zhang Yiming became Suhua's most threatening opponent......

When Kuaishou and Douyin both enter the e-commerce field through live broadcasting, their relationship with Huang Zheng will also change drastically......

In the new round of traffic war and e-commerce revolution, the three young Zhuang factions finally met in the middle of the field!

Compared with the younger boss in front of him, the pace is obviously much slower during this time, a bit like Taoguang Yangshu, and a little waiting for an opportunity, in short, a bit of a mountain watching the tiger fight?

Sent Li Nanjun away, Shen Feng came to the floor-to-ceiling window, the giant had already killed the red eye, and in the center of the storm, no one could be left alone.

The outside world looks at Wanli as if he is on Tencent's side, but in fact, only he knows that the mall has no friendship, only naked interests.

The reason why Tencent was chosen is mainly the investment philosophy, compared to Ali's domineering, Xiao Ma is still low-key after all, so he can successfully cooperate several times.

But it's definitely not a quiet and quiet time, throw away Wanli Media, whether it is a million winners or hipsters, it is a fat and oily meal, who doesn't salivate?

To put it bluntly, I am not bad for money, so that the shares can not flow into the fields of outsiders, otherwise ......

Profit!

Profit!

Profit!

Goldfinger is important, but if there is no persistence, Wanli will definitely not be able to go today!

It is better to be slower, and the pace must be steady.

Especially this year, the reason why we did not speed up investment is that we want to wait for the big situation, take a look at the small environment, and slow down the pace.

Wanli has reached its fourth year, and it is obvious that it has reached a certain bottleneck, not because of money and traffic, but because of ......

Heritage!

The first is technology, especially big data, which is the core competitiveness of the most money-burning core.

The second is corporate culture, which sounds very metaphysical, but it is real!

To put it bluntly, there is still a lack of talents, even if there is a golden finger to lock in potential stocks, but it is far from enough.

The real bull has long been staked, and it is no longer something that money can impress, otherwise why would Lao Ma spend hundreds of billions to build the Damo Academy?

There is another point that I haven't said, that is, the upper-level relationship, after all, I was born from the grassroots, and I have come to this day by relying on interests to maneuver between giants, but after all, it is not a real relationship.

To sum up, Wanli must wait and think about it more slowly, after all, he is still young, and people in their forties and fifties are known as young and strong, what are you afraid of if you are not thirty?

Learn from Guo Degang's words:

boiled others to death,

You're an artist!