"Zhang Chaoyang is really going to sell Sogou?"

Shen Feng looked at the latest news, couldn't help but smile, and sure enough, he answered that sentence......

If you have money, you are a father!

I still remember that there is a not-so-funny line in Feng Xiaogang's New Year's movie "Big Names" in 01: Make a website called Sogou, they Sohu, we Sogou, each search for their own.

I didn't expect that two years later, a company called Sogou was born?

Coincidentally, it also belongs to a subsidiary of Sohu?

It's a pity that for a long time, Sogou and Sohu were inseparable, and even employees didn't think they belonged to Sohu at all?

After staying up to today, Zhang Chaoyang finally made up his mind to sell?

"Once the transaction closes, Sogou will become a private indirect wholly owned subsidiary of Tencent, and all American depositary receipts will be delisted from the New York Stock Exchange. ”

"After a series of personnel changes last week, Chairman Zhou Yi resigned directly, except for the founder Wang Xiaochuan, other basic changes!"

After listening to Li Nanjun's introduction, Shen Feng was not surprised, even the owner has changed, what else can't be changed?

To say that the cooperation between Tencent and Sogou has actually been a long time, and the cooperation comes from Tencent's once shattered search engine dream.

In the 03 years when the search engine was in full swing, Tencent also launched a search business, and it did not hesitate to invest a lot of money, and quickly poached three Google executives, I don't know how many Li Baidu's wall feet were secretly dug up.

It is rumored that because the salary of the search and poaching people was too high, it caused a joint appeal from other business departments of Tencent, and it all went to Xiao Ma's president's office.

It's a pity that the huge investment has not received the due return, and the menacing search is only a flash in the pan in the market. It was dismembered in 12 years, and the executives left one after another, losing at least billions.

Unclear product positioning, poaching people everywhere, leading to confusion in the management hierarchy and lack of core leaders......

After the failure, Sogou picked up a big leak, and Tencent directly injected $448 million, becoming the second largest shareholder of Sogou, second only to its old club Sohu.

It is said that it is a capital injection, but it is actually a search business, Sogou input method and other related businesses to Sogou, it can be said that Sogou has a Tencent search team, and the internal personnel and business connections may also be one of the reasons for Tencent's acquisition of search.

What's more, Brother Xiao Ma gave Sogou a lot of autonomy and almost no business control, and only sent two directors, Martin Lau and Chief Operating Officer Ren Yuxin, to Sogou, and Wang Xiaochuan and Zhang Chaoyang still maintained their original positions.

Godfather is so heart-to-hearted,

How can the love of a father be embarrassed?

"It's good to leave early, that is, Zhang Chaoyang is reluctant to let go, so I sold it early!"

Shen Feng joked: "From the very beginning, Sogou and Sohu did not match in their bones, Sohu's logic is a portal and strong media, and Sogou's open nature is incompatible with it." ”

"In the past 10 years, Alibaba has taken a stake in Sohu, although there is no substantive cooperation between the two, but it has finally restrained Zhang Chaoyang at the capital level, allowing Wang Xiaochuan to find a path of independent development in the cracks. U9 eBook

"It's not easy to let go until today!"

Li Nanjun smiled like a flower, no matter how you say that this dog is also a listed company on the New York Stock Exchange, as soon as the news came out, the stock price soared by 50%!

Although input tools account for more than 60% of the market and 500 million mobile users, search and search-related advertising are still the company's main source of revenue.

It's a pity that the debut is the peak, the profit has slowed down in the past two years, and the stock price has fallen by a third, so ......

Shen Feng tasted tea, no way, compared with the input method that is difficult to realize, search is indeed a very strong mode of monetization on the Internet. In the domestic search market, whether it is PC or mobile, Baidu still occupies a relatively monopoly position.

In the past few years, in the mobile era, other giants have the opportunity to share the search market in a way that creates their own ecology. Looking at the rise of today's headlines, Wang Xiaochuan is already an afterthought.

Although it joined forces with Tencent to provide WeChat with on-site search technical support, as a technology provider, it was actually unable to carry out bidding ranking or keyword advertising commercialization in its content pool.

To put it bluntly, it is to take a back seat and escort the penguins, who are also long overdue.

The founder Wang Xiaochuan is not at a loss, not only can he cash out, but after the transformation, the rich scenes can deliver more traffic and shells for Sogou's search and AI differentiated play and imagination, provide larger scenes and stages, and are committed to semantic recognition, visual and even augmented reality based search, accelerating the transformation of traditional search.

The most helpless is Zhang Chaoyang,

For Sohu, who holds the only trump card, the evening scene of the dying old may be even older and helpless.

Li Nanjun understands the boss's thoughts, after experiencing the early years, the search engine has been silent like a pool of stagnant water in recent years, and the market began to set off some waves last year.

For today's giants, search engines are not just ordinary tools that can only sell advertisements to make money, they can divert traffic with their own business.

For example, intelligent search can accurately push its own platform and products, and the usage habits formed by search can also help retain customers......

ByteDance's Toutiao Sou was officially launched on the Android App Store...... Alibaba looks to the future, establishes an intelligent search business department, and launches quark search ......

Tencent naturally dares to be idle, and searches the layout within the WeChat ecosystem, the video comes from Kuaishou, the Q&A comes from Zhihu, and the goods come from JD.com......

This shot is no longer the helplessness of nine years ago,

Rather, it is a purposeful siege of competitors and a market position.

Zhang Xiaolong's WeChat traffic is awesome, but after all, it is just a nest.

At this time, Sogou has become a key card, which can provide Tencent with off-site search, and content resources + browsers can undoubtedly stimulate greater business imagination.

In the final analysis, it is still against Ali's intelligent AI, which is the big outlet for the next 20 years!

Shen Feng suddenly showed an expression that seemed to be smiling, and in addition to business considerations, he did not rule out the possibility of Xiao Ma Ge's personal revenge, and wanted to use Sogou to fight against Zhang Yiming.

I remember that in May 18, Zhang Yiming posted a circle of friends, the content was: celebratesmallsuccess, and then said in an emotional tone: WeChat's excuse is blocked, and Weishi's plagiarism can't stop the pace of Douyin.

Brother Xiao Ma responded directly under Zhang Yiming's circle of friends: It can be understood as slander!