Kuaishou is not a popular phrase:

Brush the most expensive list and sell the cheapest goods.

Spend 200,000 yuan to brush the list, and Lianmai sells the cheapest goods, generally twenty or thirty, and will never exceed 59.

E-commerce on the list is to sell goods, and everything is done, and how much to sell depends on acting skills. Joining forces to perform bargaining and harvesting fans with low-quality or inferior products is not even an unspoken rule.

"The current routine is changing with each passing day, and two days ago, a man named Xiao Yiyi opened my eyes!"

Li Nanjun sighed: "As soon as the broadcast started, Xiao Yiyi's eyes were full of tears, saying that because someone was playing behind the scenes, more than half of the brands decided to suspend cooperation before the broadcast, and at the same time, they couldn't contact the boss who was scheduled to send hundreds of millions of gifts in the live broadcast room." ”

"The beginning was Wang Bang, and he was hurriedly offline after only 16 minutes of live broadcast. claimed to have contacted the boss and gave fans an explanation the next night. ”

"Everyone's appetite was hung up, and the mysterious boss finally appeared the next day, who are you?"

One sentence stunned Shen Feng, who can do this kind of thing?

"Yang Zi!" Li Nanjun said: "Huang Shengyi's husband!"

Shen Feng suddenly realized, that's right, the dzi boss is indeed capable!

The local tyrant appeared, waved his hand, and paid all the prizes himself. In an instant, the crowd was excited, and more than 30 million sales were completed. ”

Shen Feng was drunk after listening to it, a live broadcast was actually suspenseful and reversed?

Why did the live broadcast room with more than one million online people be abandoned on the 16th and started broadcasting the next day?

Why did Yang Zi miss the appointment on the first day, but show up again on the second day?"

Is it a distortion of human nature?

Or is it moral decay?

To put it bluntly, isn't it to set up an imaginary enemy to drive the enthusiasm of fans?

Family, sales is face. There is always someone behind me, let's let him see, the cohesion of our family!

Come on!

"Banning the anchor again does not touch the essence of the problem, in fact, there is a big problem with the platform's control of the goods, and Kuaishou has to bear the main responsibility. ”

Shen Feng said disdainfully: "At present, there is a lack of effective governance measures and planning, and there is no ability to control the fake and shoddy goods on the platform.

It's not that I hate routines, after all, routines have won people's hearts since ancient times.

Acting and selling goods is not exactly the same as "fake" or "cheating", and it is difficult for the audience to completely separate acting and marketing. Common selling scripts actually flexibly use a variety of marketing techniques, what hunger marketing, interactive bargaining, celebrity effect......

Even to a certain extent, users like to watch anchors act and sell goods.

It's nice to be lively.

For example, live price bargaining is like moving the scene of offline store bargaining to the live broadcast room, there are anchors who are more confident and arrogant than you to bargain for you, and watching the merchants cry bitterly and watch the price being cut to a loss, which produces a sense of coolness.

If it's the same as shelf e-commerce, the listed e-commerce and anchors quote the bottom price as soon as they come up, and fans buy on demand, then why not go to Taobao, Jingdong or Pinduoduo to buy?

Based on the content attributes of the platform, live streaming relies more on the non-deterministic consumption of users. Merchants should not only give products with the ultimate cost performance, but also give users reasons for impulsive consumption.

Acting and selling goods make users have the psychology of "if you don't buy it, you will lose", and crazy chopping hands, this is the biggest charm of live broadcasting. Zero Long Literature Network

Kuaishou's tonality is dominated by white cards, and the good and the bad are mixed. It is difficult for users to distinguish the quality of the product, and can only decide whether to buy based on their trust in the anchor and the merchant's own narrative.

Sometimes, as long as the price and quality of the product are good enough, users also hope that the price of the product can be achieved in one step, and don't waste too much time by bargaining.

The head anchor who really has the strength to bring goods, such as Simba sells goods and directly reports the product name and price, and shouts 321 ......

Empty seconds.

Because non-deterministic demand can be transferred, a daily sales logic will be formed, and live broadcast will become a shopping guide form, not just a low price.

The form of the live broadcast business itself has been evolving, and the field of selling goods is also changing, but at present, the logic of exchanging low prices for sales still accounts for the majority, but its proportion will definitely gradually decrease in the future.

Kuaishou has grown savagely until now, and it is also a unicorn with a valuation of tens of billions of dollars, and it must start to follow the right path, and all the crooked and evil ways must not be abandoned.

If Kuaishou had a face, for most people, that face still belonged to Xin Youzhi.

But the official obviously prefers that when people mention Kuaishou, the first face that comes to mind is Jay Chou, and it is best to still have that mantra in their ears......

Ouch, that's good!

The original moat may also become a cage.

As one of the two major short video platforms, the sinking Kuaishou must rise, regardless of user groups or community culture, on the premise of ensuring a solid core, diversification is imperative.

Just like children and dirty water are often mixed together, the back of Lao Tie culture is labeled as "LOW" by the outside world, from the perspective of brand and supervision, at least two or three years ago, the Kuaishou version of the brand-name game "Run Lao Tie" has been staged.

It can't be said that Kuaishou's efforts have not been effective, and now the outside world's impression of it has been upgraded from LOW to earthy, right?

But for a unicorn valued at $10 billion, that's certainly not enough.

The main theme of the content platform is to break the circle, and Kuaishou's basic disk is much larger than that of Station B, and it is correspondingly more difficult to break the circle. However, once the circle is successful, the benefits are undoubtedly more impressive.

It not only exists as a rival of Douyin, but also can weigh the importance of the new traffic and new era of content.

So Xin Youzhi's face is not enough to carry Su Hua and Cheng Yixiao's dreams!

What's more, the banyan tree that grew up in the soil of Kuaishou has rapidly expanded into a forest, and its roots are intertwined, making it difficult for the underlying shrubs and green grass to be evenly wetted by rain and dew, which to some extent deviates from the official principle of inclusive products.

Zhilan was in charge and had to be reckless.

Just like Station B needs He Bing's dignified face to express the reconciliation between young people and middle-aged people, Jay Chou, as a pop culture symbol, eats all three generations of old, middle-aged and young people, and his face and ouch are good Oh is a symbol of breaking the circle.

Spring Festival Gala New Year's greetings,

Package all music copyrights,

500 million sponsored travelogues,

It's a bloody investment!

Thinking of this, Shen Feng decided: "Go talk to Jay Chou!"

"You mean hipsters?" Li Nanjun instantly realized: "Okay!"

Shen Feng came to the floor-to-ceiling window, millions of winners and luxury time have been on the right track, the true taste is not yet mature, and the most worthy of breaking the circle in his hands is the hipster.

Although Jay Chou claims to be the head of the Sunset Red fan group, 63% of the fans are aged 25-34, all from first, second and third-tier cities, and they are typical high-net-worth people in the Internet crowd portrait.

8090Who doesn't owe Jay Chou a concert ticket?