Open a low-salt and low-calorie potato chips made on the island and put it in your mouth, it actually tastes good?

"Sugar-free is now the basic operation of middle-class women, all day long to control sugar, anti-aging hanging, milk tea to choose less sugar, cola to choose sugar-free version of zero cola, ice cream to use natural sugar substitute erythritol as a sweetener brand, jelly to sucrose-free ......"

Lei Li joked: "I can't wait to find a sugar-free or low-sugar version of mung bean cake, a traditional flavor that is suitable for all ages." ”

"All in all, any snack wants to make money in the old lady's pocket?"

"It must be salt-free and unsaccharified!"

Shen Feng looked at the bewitching sluts whose price was one more than that of the same kind, and finally understood why Lei Li said this.

"This is the list of snacks I usually put together in the company, mainly for female audiences. Lei Li took out a long list and showed Shen Feng: "Seventy percent are from overseas, most of which are produced in island countries, and I have to say that the rigor over there is still worthy of the trust of beauty-loving women." ”

Shen Feng looked at the pictures next to him, for the middle-class pick-up machine, even if it is a snack, it must be called by name, and it must be able to get its hands on it, so as to be better in the comparison of dark rubbing.

The packaging has to be as fancy as it is, it has to be different, what Impressionism, Fauvism, Expressionism, Surrealism, Dadaism, Art Nouveau......

Style doesn't matter,

Just look advanced!

"The farther away from us is the country where the brand was founded, the better, preferably the mysterious primeval rainforests of South America, the exotic Spanish towns, and the sun-drenched Mediterranean ......"

Lei Li said: "Just listening to the name of the place can trigger endless reverie and make up all kinds of wonderful scenes." ”

"Of course, the history of the brand must be long, and I want to be founded a few centuries ago, and at least add a hundred years of title to be embarrassed to greet others. ”

"The more moving the story, the better, the essence lies in how to inadvertently reveal the forced style, you look at this island lady pastry, known as the century-old pastry shop that adheres to the imperial emperor, has never been genuine, known as the Hermes of the cake!"

Shen Feng picked up a cake that was not much thicker than his thumb, and one was actually thirty or forty?

If it is produced abroad, it is not exclusively for the royal family, and it must also be the first choice of origin......

Unfortunately, it is produced in China, so it must be what ancient methods, handicrafts, and craftsman feelings......

Various authoritative third-party certifications, such as British Red Tractor Certification, EU Organic Certification, US USDA Certification......

A chapter is equivalent to a step, the brand is not enough, throw money to make up!

"Seasonal, popular, taste, and festival......" Lei Li smiled: "All restrictions represent the value of scarcity, the symbol of taste, and the style of pretending......"

"One of the most exaggerated British potato chips I've ever seen has the chef's name printed on it. ”

Shen Feng is also drunk, do you have to experience the feeling of Michelin when you eat a bag of potato chips?

"If you look at the oil paintings on the list, there are also 24 flower fairy shells imported from Hokkaido below, each package is a flower corresponding to the solar terms, and there is a Japanese poem on the back. ”

"The background is not noble, there is no story to pretend to be, if you want to mix in the middle-class snack circle, you can only rely on changing your life against the sky. ”

Lei Li pointed to a product on the list and explained: "Take this raw material as an example, commonly known as cabbage, to put it bluntly, it is the most ordinary kale, which tastes hard and bitter. ”

"This franchise of nougat features sonnets, rubbing on the lyrical color of the Renaissance and the fame of the great Shakespeare, as if full of literary atmosphere, and the style is out of control in an instant. ”

"So I think what does the middle class eat when they eat snacks, the taste, the name, the origin, the appearance?"

"It's the feeling of pretending to be forced!"

Shen Feng slapped the table, incisive!

As the old saying goes: if a bottle is not satisfied, half a bottle will slosh.

The real local tyrant doesn't care whether the brand pretends to be forced or not, as long as the money is in place, everything is the best.

The toiling public will not spend dozens or hundreds of dollars to buy a small cake, and there is no light bird smell.

In the end, the most picky are the middle class, and they are the least picky.

Not only has a specific judgment on the delicacy of the food, but also gritted his teeth to adapt to the rough piercing feeling of the baguette and the popping sensation of super-hard handmade potato chips in the mouth......

Picky about whether food contains gluten or not, but also doesn't mind the suffocating ginger flavor of detox fruit and vegetable juices......

In my own opinion, the background color of the so-called middle-class snacks is the entanglement of a group of new beliefs that carefully use health restraint to measure the quality of life.

It is this entanglement that gives the middle-class snack consumption trap room to survive.

Gluten-free, raw wheat, GI, organic, sugar substitute, origin, green and natural, artisanal ......

As long as the label is affixed, pay for it obediently.

"I'm not afraid of your jokes, I used to be a serious patient of these things!" Lei Li sighed: "In order to maintain my figure and health, I smashed one or two thousand into it every month, and the result was ......"

"Kale chips, imported dried mangoes, okra crisps, yam chips, ......"

"All of them seem to be lightweight, the packaging is simple and clean, as if they are not burdened by the body?"

"Really check the calorie meter, 100 grams of belly, easily 487 kcal!"

"More than a big meal!"

Shen Feng couldn't cry or laugh, he once read a report specifically saying that the so-called gluten-free concept was only for people with gluten allergies at first, and later set off a wave of relying on gluten-free diets to lose weight in Europe and the United States.

In fact, the average person simply does not need a gluten-free diet, does not make people healthier, and even consumes more sugar and carbohydrates.

"Do you mean to expand snacks into real flavor?" After listening to Lei Li's words, Shen Feng frowned and said, "Own or just a channel?"

"Don't get me wrong, I just mean the middle-class consumer market!"

Lei Li said seriously: "Snacks are only one aspect, I feel that the audience of real taste is actually aimed at middle-class urban white-collar workers, especially women with stronger spending power." ”

"Whether it's ingredients or wine, whether it's tea or meal replacement, it's all about how to make women choose more of their own channels. ”

Shen Feng nodded, this is the meaning of the existence of true taste.

Why do people make money?

Isn't it a little more of a choice?

"Snacks are only one aspect, after all, the brand premium is high and the net profit is very good, but what I really want to say is fruit!"

Lei Li changed her words and said: "In the past two years, from mangoes, lychees, strawberries, dragon fruits to avocados, chia seeds, cherries, ......."

"The history of fruit evolution in the middle class is a marketing PK war without gunpowder. ”

Shen Feng suddenly realized, this is quite interesting.

I once heard an Internet joke: Why is it called rich?

All-you-can-eat cherries!

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