"Some IPs may be popular, but they are too artistic to be suitable for commercialization, and we will not prioritize them. ”

Qian Yong said seriously: "All of them are mainly clothing and stationery, the unit price of stationery is twenty or thirty, 80% of the consumer groups are women, and 60% are under the age of 18, and they are generally primary and secondary school students." ”

"If there are more male characters in a certain IP, there will be a large female fan base, such as the peripheral products of "Love and the Producer", which are popular. ”

Shen Feng asked, "What is the profit margin?"

"Because piracy has the least loss of % gross profit, plus genuine commission and margin miscellaneous ......"

"About 12 percent!"

Afraid that Shen Feng, an investor, would be disgusted, he hurriedly added: "If a genuine IP of 600,000 yuan, as long as it is operated well, it is definitely not a problem to sell 10 million a year!"

Shen Feng waved his hand, nonsense, can you still lose money if Lao Tzu helps you choose?

The two-dimensional tuyere gameplay has its own merits, and the commercialization of station B is mainly deployed upstream to produce content for monetization. Sneakily hooked up with Taobao, cooperated in the commercial operation of its own IP, UP main content e-commerce, etc., and extended the industrial chain to the downstream.

Vertical e-commerce such as Dimension Warehouse is based on IP authorization for the development and sale of derivatives, but the main channel is online sales, as for offline stores......

After listening to Shen Feng's question, Qian Yong explained: "In the past few years, the animation physical store has gone through several rounds of reshuffle, and it is basically dead. Even if there is a so-called flash mob at present, the decoration alone will cost at least four or five hundred thousand, and the threshold is too high. ”

"There is another new way to play only for trendy toys, their principle is to try not to pressure the goods, after all, trendy toys are valuable limited editions, but as long as they are stored in the warehouse, they must be unsalable. ”

"Rent a large warehouse, get the goods through various channels, and then unpack the box directly......"

Shen Feng enjoys the process of chatting with senior players, especially as an investor, many issues can be truthfully stated by the other party, maybe a sentence is a history of blood and tears for many years.

50 million shares of 20% of the shares, the second yuan into the future business map of the tide!

Sending Qian Yong away is not only for Liu Pengyaya, but also the first step in laying out the future IP outlet. Calling Ding Wei, in addition to having a good relationship with fashion V, people in the animation industry also have to frown often.

Don't think too smart about consumers,

If you want to say that brainwashing will definitely be scolded on the street,

Let's call it ......

Build user habits?

Holding a bunch of plastic gadgets, saving money and even throwing money into it, this kind of person do you tell him about cost performance?

Wash and sleep!

The most profitable business in the world, in addition to those written in the criminal code, is to hype up the brand premium.

Thinking of this, he called Li Nanjun and instructed: "Fly to Lao Mei as soon as possible and go to Funko to talk about long-term cooperation." ”

Li Nanjun showed a smile and said confidently: "I have already contacted the contact person, just waiting for your words." ”

Shen Feng was stunned, have you learned to answer?

Funko is a derivative company known for its square-headed dolls. Last year's financial report showed that 100 million were sold!

More than 1,000 have been authorized, from Marvel DC superheroes to NBA stars and European and American pop stars, with profit margins of up to 20%, 25,000 stores in the United States, and proper money printing machines.

"Boss, I think it's a bit of a waste to put the second dimension into the hipsters?"

Li Nanjun said seriously: "It's definitely a 100 billion market, and it even has more potential than trend culture, let's ......"

Shen Feng nodded, pondered for a moment and said, "I understand what you mean, but the main problem is not online, we still have to lay out offline stores!"

"Haven't you seen Lao Hongdu going crazy lately?"

Li Nanjun sneered, hey, no way, the company's cash flow is too much and it is also an annoyance.

One billion dollars are smashed down every month, all kinds of buying, buying, buying, buying, whether it is thousands of square meters or hundreds of square meters, as long as they are targeted by the boss......

Take them all!

At first, I thought it was fixed asset investment, but now I found out......

"Take your time. Shen Feng said helplessly: "You always have to eat one bite at a time." ”

"In addition to the common film and television dramas, animations and games, there are also many music and sports licenses, which I think has the most potential in the future. ”

"The broad IP base also makes it completely detached from the so-called ACG circles and can attract a wider audience. It is not an ordinary derivative, but a center that links all pop culture. ”

Shen Feng pouted, you underestimate a listed company's desire to survive!

Not only do you sell dolls, but you also sneak up a fashion jewelry company before going public, mainly backpacks, handbags, wallets and various accessories.

Although there seems to be no correlation in terms of category, both rely on IP to sell goods, not to mention that before being acquired, there were already IP partners such as Disney, Marvel, Star Wars, and Pokémon.

Who will let go of this kind of potential stock?

Thinking with his toes and toes, he will definitely lay out the game industry in the future, which is the urine nature of large groups.

If you look at Lego, shamelessly launched more than 30 mobile games, what "Lego: Batman", "Lego: Star Wars", "Lego: Harry Potter"......

Of course, original IP is difficult to climb to the sky, just like doing scientific experiments, even Hollywood is reluctant to play, and would rather spend money to buy the copyright directly, after all, it has been verified by the market.

Especially the influential IP that is well known to women and children, you can easily harvest leeks all over the world with some special effects.

Thinking of this, he sighed slightly, Li Nanjun was right, the second dimension of light is a big outlet.

But I can't eat a fat man in one bite, so I can only lay out the traffic first, open up online and offline channels, and test the water with Liu Pengyaya......

Isn't there another Hu Fang!

It is said that governing a big country is like cooking a small fresh,

In Shen Feng's view, a trillion-dollar boss is like a gardener.

Plant a seedling in the east and plant a seed in the west,

After the rain and dew are even,

See who can sprout first?

After all, there are a few that grow into towering trees, but other flowers and plants will not be wasted.

The growing understanding of the importance of the so-called ecology is definitely a kind of ephemeral equilibrium that has been reached in the course of hundreds of millions of years of evolution in nature.

There must be a relationship of interdependence and mutual restraint between individuals, and no one should look at anyone who is not pleasing to the eye, and no one should take themselves too seriously.

It's like the Serengeti savannah, where lions eat wildebeest...... Wildebeest grazing...... The grass eats the lion at the end......

Domestic Ali Tencent does not say, many dividends come from regional protection, look at Huawei.

Huawei's overseas strength is to become stronger, stronger and bigger, to the point that even the United States must take action to curb it, and the most important advantage is to create an ecosystem of benign development.

This is also what the old horse and the little pony are tirelessly doing.

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