Shen Feng pouted, is this kind of routine again?

Nowadays, many consumers are very cheap, and the more so-called limited editions, what bullshit is unique, it is all a gimmick of merchants.

Are you a non-renewable diamond jadeite?

Hu Fang drank the wine and sighed: "Three or four years ago, I only knew by chance what Heineken, Budweiser, Carlsberg, Qingdao, Yanjing, Snowflake ...... when I first came into contact with craft brewing."

"I'm sorry, I'm not targeting a certain brand, but everyone is garbage!"

"It's all light and has no aftertaste, not to mention the feeling of urine beer after the temperature rises, any argument about which one is better is a waste of time!"

Shen Feng was stunned for a moment, the wine was strong and cowardly, this kid was drunk?

"To use the simplest analogy, if there is a difference between industrial lager beers, the corresponding craft beer is the difference between points. ”

"Fruit, soft drinks, milk, coffee, honey and even chocolate, peppers, sour vinegar flavours...... There is no shortage of weird coffee in the world of craft brewing, there is no one who can't drink, only can't think of it!"

"You can't imagine the difference between style, taste, ingredients and alcohol in a beer. Once I tried it, I didn't have the motivation to tell whether it was better to have a beer or a Qingdao stick......"

Edward nodded, and continued: "I don't think drinking craft beer is a deliberate act of pretending, to use an inappropriate analogy, if industrial beer, wine and whiskey are pop music, it has a wide audience and everyone knows it. ”

"Craft beer is jazz hip-hop, more niche, free-spirited. ”

"Real wines and craft classics are like classical music, rigorous and beautiful, and every glass you drink, you will take time to learn because you want to taste it more deeply, and finally find your favorite taste. ”

Ke'er raised her glass again and said with a smile: "So no one needs to look down on anyone, it is enough to please yourself, why despise it?"

Hu Fang was very excited today, stood up and went out, carefully came back with a box, and said mysteriously: "Show you really good things!"

"It's ......," Edward said in surprise, "Dave the dog!"

"Know the goods!" Hu Fang gave a thumbs up and introduced: "Each bottle costs 20,000 US dollars, and the alcohol content is as high as the annual brewing has been completed. Twenty years later, beer was launched with a circulation of only 12 bottles. ”

"This is the second most expensive beer in the world, and the leader is Cantilion Don Quixote, which costs 30,000 euros, ranking first in the world's beer list. ”

Finally, he took out four bottles and said with a cheap smile: "The treasure of the town store can't be drunk, this is Carlsberg antique Jack Buson, four hundred dollars a bottle, limited to 20,000 yuan a year, I have a treat today!"

Shen Feng is also drunk, and a slut is hypocritical. Poured into the wine glass, it is very clear golden yellow, the hop foam is sparse and delicate, the taste is silky and pure, and the citrus and yeast are faintly aromatic......

Before leaving, pack a few boxes of what you like, go back and put them in the refrigerator to drink slowly.

The next day, I met the founder of the dimensional warehouse, Qian Yong, the largest vertical e-commerce platform for two-dimensional derivatives in China.

"Others who understand the second dimension, but unfortunately I don't have much background in vertical e-commerce, after all, I came out of Vipshop at least. ”

Shen Feng looked at Qian Yong, a fat man with black-rimmed glasses, who didn't look amazing, and a proper otaku template.

Doing two-dimensional e-commerce sounds a little simple, but it is not easy to do. In addition to understanding the operation of vertical e-commerce, you also need to have a deep understanding of the two-dimensional culture, otherwise picky anime fans will definitely not buy it.

This depends on the genetic background of the founder, this fat man has been mixed with Vipshop and NetEase for many years, and he knows everything about e-commerce.

"Thanks to the experience of working at Vipshop, I see the possibility of vertical e-commerce in sub-categories to stand out from the red sea of competition. ”

Qian Yong showed a somewhat honest smile and said: "For example, the beauty theory of beauty and clothing, and the honey bud baby of maternal and child products are of course the most successful and the million-dollar winner of Mr. Shen." ”

Shen Feng smiled and waved his hand, asked the secretary to bring cat coffee, and motioned for the other party to continue.

"Last year, the scale of core ACG users exceeded 70 million, and the pan-ACG users exceeded 200 million!"

Qian Yong gradually excited: "At present, our most profitable categories are clothing and figures, with an overall customer unit price of about 180 yuan, and an average annual consumption of 2,000 yuan for a user. ”

"The main partners and purchase channels are toy manufacturers, who will cooperate with animation brands to get IP authorization and design and production ...... as soon as possible."

"The focus of the dimensional warehouse is to open up the traffic entrance for merchants, so that they can accurately obtain two-dimensional users, and there is no need to buy through trains and traffic on Taobao......"

"The products provided can only be put on the shelves after being reviewed by the two-dimensional in-depth players, and the selection is standardized to ensure the quality of the products, and the quality is used as the label ......"

"At least more than 2,000 new registered users every day, with more than 60,000 daily active users, and a repeat purchase rate of up to 30%......"

"Partners include NetEase, Qin Shi Mingyue, Bandai, Tencent ......"

Shen Feng nodded secretly, worthy of being a senior entrepreneur, he understands what investors like to hear the most, and the story is indeed eloquent.

This project has completed a round of 20 million investment, with a valuation of 200 million, and there are several modes of two-dimensional e-commerce: one is to be a genuine peripheral derivatives agent, the other is to develop and sell derivatives based on IP authorization, and the third is to sell goods such as overseas shopping figures and models.

I heard that last month they launched a so-called thunderbolt headband, 3,000 pieces in stock, instant kill.

On top of the two-dimensional tuyere, different projects choose different ways to monetize. In Shen Feng's view, the key is to compete for IP.

Because the content producer is at the top of the industrial chain, it works together with the channel distributors in the midstream and the derivatives production and sales in the downstream to form a complete industrial chain.

Especially with the increasing awareness of copyright in the industry, brands that stand out from the blue ocean must regard IP reserves as the biggest killer feature in the future.

"We have more than 60,000 SKUs at home and abroad, and 30 subdivided categories!"

Qian Yong took out the information and confidently displayed: "High-quality IP is not only exclusive to large companies, but also has the opportunity to win the genuine authorization with sincere communication!"

"The most impressive thing is the negotiation with Hatsune Miku back then, which was absolutely full of twists and turns. ”

"The first time I was decisively refused, on the grounds that the disparity in strength between the two sides was too great, after all, we were just a grass team at that time. ”

"To be fair, I really didn't achieve this level, if I cooperated with others in the clothing category, if I would have chosen an international giant like Uniqlo. ”

"Later, the team did not give up, and played the spirit of shamelessness and not afraid of death, and finally moved the other party to be authorized, which is also the biggest pot of gold we earned!"

Shen Feng laughed, I like shameless entrepreneurs.

The development of ACG peripheral products has its particularity, and the original intention of users to buy products is based on their love for a certain IP or subdivision field, and their thirst for quality is extremely high.

Whether it can be recognized by users has a great impact on the IP image of the copyright owner, so the copyright owner is often very cautious when choosing the middle and downstream enterprises to cooperate with.

"Of course, there are big bullies everywhere, for example, Hatsune Miku's image of holding onions is very down-to-earth in the eyes of the Chinese people, but fans in the island country disagree, thinking that the image of the goddess is high, so there is no way. ”

"Fortunately, in recent years, with the great success of domestic animations such as "Qin Shi Mingyue" and "Full-time Master", domestic original IPs with higher cultural fit have begun to be sought after. In the past two years, 90% of our hands have been domestic originals, and the cooperation has been smoother. ”

Shen Feng is waiting for this sentence, the reason why he chose this fat man is to supplement the ecological chain for the hipsters, and the other important purpose is to open up the second pulse of Ren and Governor for Liu Peng and Yaya!

Whether an IP can achieve considerable sales conversion is an absolute test of the manufacturer's grasp of the value of the IP and the ability of product design and development. There are countless IPs at home and abroad, but only a handful of them really have the ability to convert consumption.

In addition, the frequency of updates and eliminations is too fast, and the vitality is limited, except for Disney, Marvel and other classics that can make money day by day, the others are all one-day trips.

Therefore, the second yuan is a local tyrant player, and you must spend money to buy a license, even if it is a domestic original, everyone who is young and easy to grow hundreds of thousands, and it doesn't matter if you make money or not, it all depends on the investment vision.

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