Seeing that Edward was confused, he didn't say anything, and took his time in the future.

A month later, he followed Hong Gang to the first flagship bookstore in Beijing, which is located in the largest commercial center with the most popular flow, with an area of more than 800 square meters, simple and exquisite decoration, and a very atmospheric atmosphere.

"This is the bookshelf area, which is arranged according to the layout of the Tsutaya bookstore, with more than 30,000 books and more than 30 categories, which can basically meet the needs of customers......"

"Next to the café drink area, don't do any light food according to your will, the function is mainly social ......"

"The main area is to do book signings, fan meetings, speeches by well-known experts, and offline social ...... in the future."

Shen Feng took a turn and was very satisfied with Lao Hong's efficiency, the overall atmosphere was good, especially the public social area, which was the point.

"According to this model, we will move forward immediately!" explained to Hong Gang: "The first-tier cities must be completed in three months." ”

Hong Gang nodded, although the cost of each family is as high as more than four million, but grabbing land is like this, and he uses money to smash a bloody road.

Back in the company, Shen Feng lay on the massage chair and habitually opened the latest industry research report, which has become a daily compulsory.

"Weber English went out of business?"

Shen Feng was a little surprised, and he had the impression that it was one of the leading English training centers in China, with more than 150 centers in more than 60 cities, claiming to have more than one million students.

Recently, there has been a sudden crash, the capital chain has been broken, and it is difficult for many students to refund their tuition fees.

Shen Feng once asked about the tuition fee when he went to college, casually thirty or forty thousand, or even one hundred or sixty thousand, the tuition fee is so high, anxious parents are overwhelmed, it seems that it should be an excellent lucrative business?

But now even the performance of overseas listed leaders is losing money every year?

After studying the report, Shen Feng finally understood what the problem was, whether it was online education or the offline market, the cost pressure of each company was very high, especially the cost of teachers and customer acquisition was simply scary!

In Beijing, large training institutions such as Xueersi provide teachers with very attractive salaries, with a minimum monthly salary of more than 10,000 yuan, and the annual salary of famous teachers can even reach two or three million.

Because teachers are the foundation of education and training, students also pay money from famous teachers.

The hard thing is that the training teachers are extremely unstable, not only are the companies poaching each other, but it is also common for good teachers to resign and work alone, and every company has a headache for this.

Offline, online one-on-one is more difficult.

The comprehensive customer acquisition cost is as high as seven or eight thousand!

Therefore, offline training institutions are subject to teachers and venues, and the sinking market is under obvious pressure, with a net profit margin of about 10% at most.

Online education is still in the initial stage of development, the profit model is not clear, the company is generally loss-making, the shackles lie in the cost of customer acquisition, and the sales expense rate can be as high as 70%.

Even so, the giants are still eyeing each other, Tencent and Alibaba have invested in VIPKID, and Baidu has invested in Hujiang Education and Wanxue Education in addition to its own incubated homework gang.

Toutiao continues to try educational products, and launched gogokid last year, directly benchmarking against VIPKID, using pure North American foreign teachers, online 1-to-1 live teaching......

According to industry estimates, this is a 500 billion cake.

Of course, the state is not idle, and various crackdown policies have been introduced, especially for primary and secondary school training, crying and shouting to reduce the burden on students.

After reading Shen Feng, he fell into deep thought, and now the number of registered users with one million winners has exceeded 200 million, and the daily active users are 80 million, which is only one step away from breaking 100 million.

Seventy percent of them are attracted by quizzes and mini-games, and they have nothing to do to earn some gold coins in exchange for a little favor.

Twenty percent have specific needs, use gold coins to solve practical problems in the bounty area, or fragment time to recharge, listen to classes and read books.

In Shen Feng's view, the last 10% is the key to deep cultivation!

Vocational training!

For those who want to change jobs......

Not satisfied with the current job......

Have a higher pursuit of the future......

People who are willing to spend money on self-improvement!

Although I am now cooperating with Wenku, Tencent Video, and Himalaya, these are all palliative, not curative, and professional skills are not something that can be learned at a few glances.

Now education and training are already a sea of blood, grandma doesn't hurt uncle and doesn't love, rushing in is death.

On the contrary, vocational education, especially the majority of blue-collar workers, is the hope of the country in the future, a proper trillion-dollar market.

Thinking about this, Shen Feng finally decided the direction, millions of winners can only go public by advertising alone, and they must find a long-term and stable profit growth point in the future.

In particular, there must be an infinite imagination, and the market plate is big enough...... The future is fast enough...... The state vigorously supports ......

What the hell are you waiting for?

Immediately began to look for new projects, the direction of vocational skills training, now it is still a blue ocean, there are no giants, which makes Shen Feng full of enthusiasm.

"It's you!" Shen Feng locked an APP, whose name is Tiantian Xuenong.

I once saw an anchor named Xu Ming on Kuaishou, who shared information and agricultural technology videos on time with fans every day, and the fans exceeded one million.

In fact, there are many such agricultural Vs, all of whom are experts in various fields, experienced and well-informed, helping farmers impart agricultural practical experience and knowledge as well as Internet marketing knowledge of agricultural products.

We have 1.4 billion people, including 260 million planting people, and the market size of agricultural products exceeds 5 trillion yuan.

Shen Feng believes that due to the technical consultation and planting and production needs derived from agriculture, the blue ocean market needs to be developed urgently!

The core demand scenario is agricultural vocational education.

Looking at the latest investment and financing report, the number one is called One Mu Field, which has reached the C round, and Jingwei leads more than 100 million yuan.

It's a pity that we still take the road of e-commerce, but it is just the integration of agricultural product resources. On the contrary, he learns agriculture every day, which is really in line with his own positioning.

More than 500 agricultural experts have signed contracts to provide various agricultural knowledge courses for cash crop growers, and more than 1,000 courses in more than 100 categories have been launched.

The APP has 40% monthly active users, and the cumulative number of service users exceeds 500,000......

The most important thing is to melt to the A round!

Contact Zhao Tianyong directly, a northwest man in his early fifties, who was a little restrained when they met, Shen Feng smiled: "Don't be nervous, let's just chat, have you heard of a million winners?"

"I play every day and pay for all kinds of lessons. Zhao Tianyong said embarrassedly: "I didn't expect to see a big man like Mr. Shen!"

Shen Feng smiled and waved his hand, worthy of being locked by the golden finger, a very simple man, and continued: "I'm not talking nonsense, I'm very optimistic about your project, ask how much is the valuation?"