Sounds very cool, as soon as you open the door, you can immediately withdraw the funds, and then lie down and do nothing?

But there are four hidden dangers: after selling the card, the source of income for the next year is basically gone;

The longer the term of the membership card and course, the greater the fee discount, which means that the unit income is declining;

Most people will not apply for a card again, and the renewal rate is low;

In the end, the income shrinks and the renewal rate is low, but the employee salary, the landlord's rent, and the customer's service can only be more, not less.

boiled frogs in warm water,

A little bit to kill you!

If you want to survive, you must rely on a steady stream of new customers to provide cash, but an offline store can cover at most two or three kilometers around the area, who will run more than ten kilometers to exercise?

Then there will be an extremely magical scenario: the fitness consultant makes money, the trainer makes money, the front desk makes money, and the landlord makes money......

But the boss went bankrupt.

"Now I completely give up going to the gym, not even a personal trainer, because I found an artifact!"

Li Nanjun took out his mobile phone and showed Shen Feng: "Rentang fitness ring!"

"For the vast majority of ordinary people, every time they go to work, they are tired enough, and when they come home from work, they either watch dramas or fall asleep. ”

"I'm so tired that I want you to go to the gym to do a press while listening to the coach's chatter and sales, and endure the disdainful gaze of the fitness god next to you?"

"Isn't it only the eight-pack abs and the vest line that are called healthy?"

Shen Feng laughed, I have to be a game giant is obviously more experienced than a hardcore gym, and a game device completely solves all the pain points.

Even if consumers are harvested by runaway gyms, the demand for exercise and fitness will not disappear, and the problem will simply become:

Who can make it easy and enjoyable for users to bounce around every time?

Players only need to hold a fitness ring and fix a strap on the thigh leaderboard to become the protagonist of the body, enter the game plot, and fight monsters to upgrade......

Set up more than 20 worlds, set up different scenes and screens for different storylines, so that players can run through the environment in a variety of styles...

As you run, you will encounter monsters constantly, and you will need to use different fitness skills to fight monsters......

The same skill cannot be used consecutively, ensuring that players don't practice just one move......

all kinds of punches and kicks,

The whole family, young and old, go into battle,

It's a lot of fun.

Mild fitness needs + instant gratification + no need to go out for games......

It's hard not to be hot!

"Last year, the first one was sold at the beginning of the factory price of about 550, and the double eleven Pinduoduo subsidy of more than 300 can be done. ”

"It was sold directly to the global stock, and now it has risen to 1,080, which is more awesome than the A-share semiconductor 50 ETF. ”

Li Nanjun joked: "Known as the best financial investment product in the first half of the year!"

Shen Feng is also drunk, this is the biography of washing, cutting and blowing is better than selling shampoo?

Many so-called economists like to compare the penetration rate of the fitness industry in China with that of the United States and Japan. The domestic fitness population only accounts for 0.5% of the population, the United States is close to 20%, and even Japan is more than 3%......

So the domestic fitness industry has a lot to offer?

Have you ever been to the United States?

At present, the largest gym is PlanetFitness, with 2,000 stores, and its market value has increased sixfold since it was listed in 15 years, which is indeed very impressive.

But what is the business strategy?

The first membership fee is super cheap, the average industry price is $52 per month, and it only sells for $19.99 per month;

Second, more than 90% of the stores are contempt, contributing a large number of franchise fees and equipment sales shares;

Finally, members are also provided with free pizza and bagels, how can you have the strength to exercise without eating fat?

This is a retail store where people can buy equipment and exercise at home after they have eaten their fill!

"Hey, no way, sedentary lifestyle, irregular diet, and frequent late nights are the normal life of white-collar workers in first-tier cities, and no one should laugh at anyone. ”

Li Nanjun touched his neck with his hand and sighed: "Compared with the previous generation, although I don't use the wind and sun to go to work today, I use a spotless iMac, but who doesn't work hard to make money?"

"Various cervical spondylosis, dry eye syndrome, mouse hand, frozen shoulder, ......"

"So for white-collar workers, fitness is indeed some kind of rigid need!"

As a capitalist, Shen Feng also gladly accepted this complaint.

No way, Wanli is already a conscience compared to other Internet peers, going to work at ten o'clock, leaving work on time at nine o'clock, reimbursing taxi fares, and Meimei's three employee meals......

What more bikes do you want?

Li Nanjun was afraid that the boss would misunderstand, so he quickly explained: "Our group's welfare benefits are well-known in the circle, especially the working environment, a whole floor of fitness area, a variety of healthy diets, and fruit tea in the afternoon, and the employees are very satisfied." ”

Shen Feng waved his hand, everything is a matter of fact, this is what a trillion boss should do.

"I have nothing to talk to the girls in the team, in their eyes, the increasingly competitive workplace, maintaining a good figure and a good mental outlook is the only way to improve the professional image. ”

"Even fitness is the most politically correct topic in the white-collar circle of friends......"

"The best way to deceive likes!"

Shen Feng was stunned for a moment, and said curiously: "Specific." ”

Li Nanjun took the fruit tea sent by the secretary and said with a smile: "I dare to guarantee that at least half of the white-collar workers go to the gym to make friends." ”

"Regardless of whether it is a boy or a girl, people who love fitness appear to have a strong sense of purpose, pursue a better state of their own, and are attractive to the opposite sex. At the same time, it also provides an inconspicuous reason for strangers to talk, which has become a new trend in offline social networking. ”

"Million Winners Last year, members spent an average of more than 2,000 on various courses, and spent at least three or four thousand on fitness, which is ......"

"The body is far more than the brain is worth the investment!"

Shen Feng smiled dumbly, knowledge anxiety and fitness anxiety are the same, as if you can go to the peak of life by spending a few hundred to buy a set of successful courses of famous experts?

Can you get strong and strong with a one-year fitness card?

"I can let Wenzi test the water, and now the company's cash flow can expand the rhythm of twenty high-end gyms per month. ”

Li Nanjun said confidently: "When the boss over there, please rest assured, even if it is a wholly-owned acquisition, I am confident that I will pay it in half a year, or even nine months, if you consider a bank loan, then ......"

Shen Feng waved his hand and interrupted: "No need!"

With more than one billion cash flows per month, how many bank presidents kneel and beg for cooperation or even loans, and they don't have that much spare time.

Since its establishment, the most proud is the abundant cash flow, the high-end gym is just a luxury time service upgrade, following the second profit point of the pet hospital, members can exercise for free, but private lessons ......

Hey, hey, hey!