Shen Feng nodded, this is also a helpless thing, the male tyrants in luxury time are all pillars, all kinds of entertainment, who has time to go shopping and eat?

Eighty percent of the daily lives are wives and daughters, and even three, four or five, only these losers are the main force.

"In fact, the gym is a good social scene, especially after exercising and sweating profusely......"

Fumiko smiled and said: "As soon as the male hormones explode, the female hormones are impulsive, and the result is ......"

Shen Feng glared, you have the potential to be a bustard!

In fact, I have thought about this service for a long time, but in the past two years, the gym has died one after another, and no, it is a routine operation for the capital to close down hundreds or thousands of times a year.

In addition, the gym is the last mile industry, and no one wants to travel thousands of miles from the east to the west to keep fit, so I haven't considered it.

However, Wenzi also makes sense, there are idle and painful losers in luxury time, who have nothing to run, swim, and practice Pilates......

The atmosphere of the environment is the most important,

Who cares if it's far away?

"The main thing is that the gym is large enough to open up a lot of social scenes. Fumiko analyzed: "For example, floral art, kendo, women's self-defense, and even fighting ......"

"Now those Bai Fumei are not the eldest sisters who were powerless in ancient times!"

After listening to this, Shen Feng said casually: "It doesn't matter, you sort out the location according to the member registration data, I will choose a few ranges, and you can decide the specific style." ”

"It's interesting to be social, especially when young men and women are together, maybe they look at each other, right?"

Wenzi looked at the calm and handsome Shen Feng, and said secretly: If you are willing to show up......

Those prodigal must be crazy!

Second, let Li Nanjun sort out the research report of the fitness industry, only to find that the situation is much more severe than imagined?

"I was cheated twice last year!" Li Nanjun complained: "Twenty-six thousand were lost!"

"The first time is even it, the most angry is the second time, the sales are known as store celebration promotions, charge one year and get one year free, the result is ......"

"I couldn't find anyone for the second month!"

Shen Feng laughed, the shrewd Director Li also had a time when he was deflated?

"In fact, the Luckin thunderstorm is not an exception at all, it is just to pay more attention. Li Nanjun took out a report and said: "In June last year, Hosa Fitness International's stock suffered a large sell-off and fell off a cliff, plummeting 86.19% from HK$2.1 to HK$0.29 in less than half a year, and the market value of 3 billion evaporated instantly. ”

"Trading resumed after two weeks of suspension, once rising 90%, but soon plummeted again and was forced to suspend trading for the second time. ”

Bonitas Research, a short-selling agency, claimed responsibility, arguing that Hosa had falsified revenue and earnings fraud, inflated the company's revenue, and artificially inflated the stock price so that major shareholders could take advantage of the opportunity to enrich themselves. ”

Shen Feng snorted coldly, it seems that Luckin is not fighting alone?

"I can only save myself by selling a large number of low-cost membership cards to quickly recover cash flow. The original single-year card of 3800 was finally sold for 1800 ...... in three years"

"The once young and strong chain fitness giant has become an old man on the verge of death, the official website cannot be opened, and the domain name is blocked from access......"

"This year is even worse, directly listed by the court as a dishonest and executed enterprise, and the two major shareholders, the Shi family brothers, were involved in more than a dozen loan contract disputes, involving 1.2 billion debts, which was completely cool. ”

After listening to this, Shen Feng sighed, once upon a time he had been a freshman in Hosa, but he didn't expect it......

Now it seems to be a cash flow problem, but in fact it is caused by the aging of the business model, the gym has been developing in China for more than 20 years, but the business model has not changed much.

Obtain pre-sale funds through the issuance of membership cards, and then enter the endless cycle of "opening a store-issuing a card-opening a store-re-issuing a card". In the initial stage, in order to attract customer traffic, it will definitely choose to open stores in shopping malls, high-end commercial office buildings and commercial centers.

The minimum monthly rent of the 2,000-square-meter gym in the capital is two or three hundred thousand, plus decoration, equipment, labor, publicity, and operation......

Miscellaneous and miscellaneous don't even think about five or six million.

Any promotion plan for the gym is just to recoup funds, and no matter how much you ask people to apply for cards, it will not bring huge profits, because selling private training classes is the key to profit.

This is known as the brand premium.

"Of course, there are also surviving gyms, which basically take the high-end boutique route, and the projects are more vertical and professional, mainly serving white-collar women. ”

Li Nanjun said with a smile: "Many of the girls in our company go to the gym and practice yoga together after work, what Pilates, thermal stretching, and even now there is a black technology, which claims to be able to lose weight by standing still!"

"Twenty or thirty thousand a year is easy, and the consumption power is far stronger than that of the code farmer otaku. ”

Shen Feng smiled and shook his head, no way, now it is her economy, in the field of losers, how many women are half!

"In my opinion, Hosa's collapse is just because my brain is too rigid, but in fact, fitness is definitely a big blue ocean. ”

Li Nanjun analyzed: "Like coffee, the domestic fitness level is far from that of developed countries, and there is great potential to be tapped. ”

"Traditional gyms are subject to the prepaid model, everything is only for the sale of cards, very little attention to improve service quality, and even seriously ignore the member experience, which is seriously inconsistent with user needs. ”

This is an industry survey report released by Meituan last year, with 4,225 gyms in first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen, and as many as 9,411 private training studios. ”

"The fee for personal training is much higher than that of the gym, with a minimum of four or five hundred per hour, and eight hundred and one thousand well-known trainers, many of whom have to queue up to make an appointment. ”

"Of course, customers are basically high-end groups, money doesn't matter, what we care about is the ultimate service and good experience, such as high privacy, one-to-one guidance, customizable scientific fitness programs, etc. ”

Shen Feng briefly read the report, it seems that Wenzi is right, the new gym pursues beauty, although the area is larger, the density of the store layout is higher, and the distance is closer to the place where users live and work.

Different from the old-fashioned gym full of equipment, a large number of smart equipment is used, what face recognition, data management, intelligent training services, and even black technology......

Properly pretend to be futuristic!

In Shen Feng's view, fitness is an anti-human business model, because for the vast majority of people, it is a highly uncertain project with an input-output ratio.

It takes a lot of money, a lot of energy, and a long time to persevere, but the final harvest is uncertain.

You may buy a private lesson for a few thousand dollars, but go twice and then stop going.

It may also be that you work hard at night, and the second cup of milk tea is wasted.

The gym owner has long seen through all this, so the membership card and personal training classes are held from a year, and many people even regret it after buying it, and the three-minute heat can't last at all.

Research data shows that 91% of the income of domestic fitness comes from annual cards and personal training, while only 7.44% of users actually go to fitness every month, and the rest ......

You know!