"Grandma Cai Ming, who has appeared on the stage of the Spring Festival Gala 27 times, made her debut again at Station B last night. ”

Ding Wei knew that the boss liked to pay attention to Station B, so she said to him: "The new identity is a virtual idol called "Nanako". ”

Shen Feng was stunned, virtual idol?

couldn't help but open the video, Cai Ming introduced himself in his highly recognizable voice: "I am a healing little cute god, Lori in appearance, unknown age, and will gently solve problems for netizens......"

In only 25 minutes, it topped the live broadcast popularity list of station B.

The live broadcast room was swiped by "Grass", "I Cracked", "Dream Rejuvenation Gala", and "Famous Voice Actor".

I heard that the cooperation with Cai Ming began with the workplace observation variety show "Trick Intern" that she filmed together, and she entered the BW department of Station B as an intern and planned to hold BilibiliWorld with her post-90s colleagues. ”

At that time, in order to better integrate into Station B, the program team proposed that Cai Ming could try behind-the-scenes work, and even experience a virtual anchor. ”

Ding Wei gossiped: "It really exploded!"

Hearing this, Shen Feng couldn't help but ask, "What exactly is a virtual anchor?"

"It's not a virtual anchor, it's called a virtual idol!" Ding Wei said seriously: "Nanako is not the same category as Hatsune Miku and Luo Tianyi at all. ”

"Virtual singers such as Hatsune and Luo Tianyi need to sample the voices of real singers in the early stage to build a sound library, and the creators rely on vocal synthesis technology Vocaloid and applications to tune the voices and complete the creation. ”

"A few days ago, Zhou Shen sang the original song of "Da La Bang", which was Luo Tianyi's words. ”

"Now that the otaku culture is becoming more and more popular, Hatsune Miku has become the first virtual singer to have a global concert, and the gorgeous transformation is a well-deserved virtual idol. ”

Shen Feng is very interested, don't say it, in another twenty years, maybe this will be the real top stream in the future.

"Virtual anchors are different, they are new players in the live broadcast track in recent years, and they are composed of virtual avatars and people. For example, Nanako's avatar is a cute Lori with white hair holding a small lantern, and the person behind it is Cai Ming. ”

"Technically, the threshold for virtual anchors is lower, there is no need for a sound bank, no need to rely on vocal synthesis and tuning, and only needs to use facial capture and other technologies to achieve dynamic synchronization between real people and virtual images. ”

"In the scene, the interaction between the virtual anchor and the user is relatively direct. Virtual idols need to accumulate a large number of popularity, interact with users through works, programs, concert activities, etc., and the density of output content is limited. ”

However, virtual anchors mainly interact with users in live broadcast scenarios, performing talents, chatting, playing games, and even planning variety shows, and completing instant communication and continuous companionship with users. ”163

Ding Wei took a sip of coffee and analyzed: "In the end, the cost of virtual anchors is lower in the realization path, and virtual idols can only spend money before their debut." While the virtual anchor produces works, he also recharges and rewards ......"

Shen Feng nodded, to put it bluntly, virtual anchors are shaped by real people, and the personal characteristics of real people have a great impact on virtual anchors. In general, the identity of the person needs to be kept secret in order to maintain the integrity of the avatar and persona.

But Nanako is a special case, and I have to say that the combination of senior performing artists and virtual anchors is indeed a novel and imaginative experience.

"VirtuaReal is a cooperation project between Station B and the Island Rainbow Society, which is used to incubate and operate virtual anchors. ”

"As the birthplace, the island country now has more than 1,000 virtual characters with names and surnames, VTubers can be seen in major TV programs, and virtual anchors cover popular culture. ”

"Until this year, the capital crunch and the industry became calmer, and the virtual industry, which was expanding outward, began to enter the stage of survival of the fittest, and the overall development tended to be stable. ”

Ding Wei said: "Different from the development stage of the virtual anchor industry in island countries, for China, virtual anchors are still a relatively blank and huge market that needs to be explored. ”

"Our users are receptive needs, and as long as the market can provide good products, they will understand and like them. ”

Shen Feng suddenly realized, no wonder the homepage of Station B was crazy recruiting voice actors during this time, it turned out to be ......

This model is quite mature, and Station B can learn from the more mature operation methods of island countries, and at the same time localize virtual anchors in practice. Activities such as the linkage live broadcast of Chinese and Japanese anchors also provide more opportunities for both sides to expand their audiences.

Of course, cultivating a virtual anchor is like cultivating an idol, which requires a long period of incubation. The ability to consistently and effectively produce content in the process is a top priority.

With only one or two results, virtual anchors cannot retain old users, let alone attract new users, and cannot become idols loved by everyone.

The creative form is different from the simple animation IP, because the video contribution of the virtual anchor is too dense, and the user's emotional dependence is increasing day by day, so the link between the person and the avatar must also be more stable.

It's so hard to completely shape a "person" out!

Ding Wei saw the boss's thoughts and said with a smile: "The advantage of Station B is that there are many UP masters with very strong creative ability. ”

"You can see that the design of the name of the VirtuaReal project already reveals the careful thinking of both parties. A combination of Virual and Real, but with one less letter l. ”

"Even if the virtual and the real are combined, Station B probably wants to emphasize the real part more. Maybe the real body is false every day, but when you have an avatar, you can be more brave to express your true self. ”

Shen Feng nodded, encouraging the anchors to try new ways to play, support fans to create secondary creations, and incubate IP in full interaction with users to create greater value......

This is the biggest confidence of station B!