Chapter 390: Money Can Be Channeled

"There's no way, Zhang Yiming's original plan to go to sea also wanted to blossom in many ways, especially in the game field, but it's a pity that it's ......"

Bao Fan put down his wine glass and said: "As a result, as soon as I inquired, none of the companies with names and surnames in the world could vote?"

Shen Feng pursed his lips, nonsense, what did you do earlier?

Don't look at what Brother Pony started on?

In the past 14 years, Penguin has initiated at least 51 investment and M&A transactions, with investment targets covering more than 14 countries and regions in Asia, Europe and the United States, covering four major areas: basic engine technology, game research and development, channel publishing, and game community.

Tens of billions of dollars of real money have been smashed!

Both the world's major game manufacturers and cutting-edge game producers/publishers are all being classified by Tencent as a global sphere of influence.

Foreign media even directly described it as an empire on which the sun never sets, just like the United Kingdom in the past, the sun will never set on Tencent's game empire, and at any time and anywhere in the world, gamers are interacting with Tencent-related games.

I have to say that Brother Xiaoma's investment philosophy is still powerful,

small holdings,

Not in power.

It's more like a disparate bet than part of its strategy, never interfering in the day-to-day operations of the portfolio companies. This is the key to the world's ability to avoid government scrutiny.

Acquired a .3% stake in Clash of Clans developer for $8.6 billion......

It cost 369 million euros to acquire a 5% stake in Ubisoft......

Riot Company, the developer of the wholly-owned "League of Legends", smashed 2.3 billion yuan......

Bid for 'Angry Birds' developer $100 million......

Penguins in the game world,

That is the existence of the God of Wealth!

To put it mildly, in the game industry for so many years, it is nothing more than to convey a simple truth to the world: no krypton, no games.

It is applicable to both gamers and game manufacturers.

As for domestic game companies, in addition to not being able to refuse the price offered by Tencent, it is also because joining the ecosystem will greatly increase the probability of the game becoming a hit.

With Tencent's huge number of users and publicity channels in China, the game is not yet at its peak?

So the old enemies kneeled and licked in front of real money, what Xishanju cooperated with Tencent to promote "Swordsman Love", Changyou took out "New Dragon Babu" to cooperate with Tencent, and even Shanda chose to laugh and enmity with Tencent, and do "Legendary World" hand in hand.

That's the charm of the RMB!

Of course, there are still a large number of gamers who will have faith in Sony, Microsoft, Nintendo, and even Ubisoft and EA, but they will always maintain disdain and disgust for Tencent.

After all, more than ten years ago, Tencent did not start to acquire game companies, but directly copied other people's ideas to make imitations, and then with the blessing of its own strong user base, publicity and distribution channels, and operational capabilities, it continued to eat away at the market share of the original game, and finally caught up.

"QQ Hall" is to "Bubble Hall", "QQ Dance" is to "Audition", "QQ Speed" is to "Kart Run", "Crossfire" is to "Counter-Strike......

But nothing in the world escapes one truth:

Either Caesar or nothing.

From the result-oriented point of view, you can scold Tencent for not being able to do a good game, you can criticize Tencent for plagiarism, but you have to admit that it knows how to tap human nature, and it is a game company that is good at mass production and successful commercialization.

Originally, when PC games were dominant in China, the player group had their own beliefs, but faith recharge was a minority after all. In layman's terms, krypton gold requires a certain game threshold, and players have enough time and space to communicate with each other.

At that time, NetEase, Shanda, Giant and other large manufacturers valued the head players rather than leeks, and after Tencent entered the market, it quickly lowered the threshold of krypton, which led to many people later having a feeling that Tencent games were worth spending money, because no matter how much they spent, they could see the effect, and the result was this strategy of accumulating a lot, and almost all players were cut over.

This set of gameplay aims at the weakness of human nature comparison, and does not create a high threshold, which properly amplifies the inferiority of people.

It also caused harm to other game companies, and originally the works of each game team had a process of market selection, and Tencent turned the market choice into Tencent choice.

To put it bluntly, Tencent's krypton gold system, capital game, and publicity potential energy have largely led to the failure of some excellent games to enter the public eye and their deaths, and the competition in the game industry has become more utilitarian and barbaric.

In the era of terminal games, the image of penguins has gradually grown taller. "AOV" is the only self-developed mobile game selected for the Asian Games.

It took only one month for "LE" to top the download list in 49 countries and regions around the world, becoming the fastest domestic mobile game in history to become popular in the overseas game market.

If you're curious about why domestic mobile games are so good locally?

Nonsense, mobile phones are a communication tool for foreigners, and when you use iPhone7 or iPhone8, people may still use iPhone5.

Many people in Brazil are even using a clamshell Motorola.

At least in the mobile game market, if the mobile games of China, Japan and South Korea are only second-rate in the world, then no mobile games dare to claim to be the boss.

"The future is definitely the triple-A era. Bao Fan said with a smile: "In recent years, official policy documents have emphasized the lack of deep cultural heritage of game companies and the lack of high-quality games that have been recognized around the world. ”

"Tencent chose to devote itself to 3A production under the dilemma of being constrained by the edition number, which is not only to embrace the policy but also to strengthen its own brand output and leverage more domestic and foreign players, why not?"

In Shen Feng's view, Tencent's next script in an idealized state may be: build an overseas studio, revitalize the 3A production process, use capital to leverage the world's top talents to join, and continue to create Tencent's 3A masterpieces.

In capitalist society, money is the only productive force.

As long as you can make a good game, it is the greatest sense of accomplishment for tech nerds, as for who is the boss?

Does it matter?