When I arrived at the company the next day, I turned on my mobile phone and was overwhelmed with news about the disappearance of a certain West Lake lady, and I couldn't help but call Ding Wei, what background did she have?

"It's just an ordinary middle-aged woman!" Ding Wei said disdainfully: "The main reason is that the incident itself is confusing, and various media have reported it greatly, which has made this case of the disappearance of ordinary people hot for several days." ”

"Yesterday's development was even more magical, about whether the woman's body was found in the septic tank, whether the husband was controlled by the police, the major official media first spread rumors, and then refuted the rumors, and the people who ate melons were tossed and vomited. ”

Shen Feng snorted coldly, and his head was full of blood?

For the sake of data, for the sake of traffic, what about you?

Seeing the boss's disgust, Ding Wei shook her head and said helplessly: "Since the first report on Ms. Lai's disappearance was released, all kinds of fermentation on social platforms have not stopped. ”

"Compared with the celebrity gossip and the global situation that we are tired of, it is obvious that this incident that happens around us has a lower threshold for discussion and is more related to life, and naturally easily arouses the attention of all kinds of people. ”

"I like to hunt for murder, and my husband, who is sure that she was a soldier, has already dismembered and cooked her body......"

"A self-proclaimed person who is good at reasoning, and creates a few thousand words of the process of committing a crime as if he witnessed it with his own eyes......"

"Those who are keen on supernatural events sort out all kinds of unreasonable details to lead the conversation to ghosts and gods......"

"Those who like to look at emotional disputes make up various emotional and property disputes within the parties' families......"

Shen Feng is drunk, as if the whole people are chasing the same popular suspense drama?

What is there that immediately triggers a flurry of sensational re-creations?

The case, which was not so complicated and weird, was constantly dissected and interpreted. By default, the police are as incompetent as they deceive, and without the guidance of cyber detectives, they will never be able to write an ending?

"Rather than a final word, netizens probably prefer that the plot will always be in an amazing reversal. ”

Ding Wei sarcastically said: "They have long forgotten that this is a real case, not a story written to please the audience, and they don't care about every unsubstantiated speculation about whether it will hurt the lives that are actually related to it." ”

"The most disgusting thing is that many so-called Internet celebrities have run to rub the heat, and some people actually climbed to the roof of the live broadcast site!"

"Whether it's cruelty or suffering, they don't have the slightest empathy. As long as these out-of-the-ordinary content can generate traffic, everything will be done with enthusiasm. ”

Shen Feng sighed, this is human nature.

There is no killing if there is no buying and selling, to put it bluntly, a lot of people like to watch, otherwise......

I read a report that there is a super Internet celebrity in the United States called one of the most famous bloggers on YouTube. Most of the video content is exaggerated and naïve, but it has attracted countless fans, known as Brother Split.

I once visited Aokigahara Jukai with my friends, which is known as the Suicide Forest, and it is said that more than 100 suicide bodies are found every year.

I actually found a body that had hanged himself. For the sake of traffic, he not only shoots a lot of close-ups, but even rummages through the pockets and purses of the deceased.

Although this immoral behavior attracted overwhelming infamy, he had to delete it immediately. But the funny thing is that there are still millions of viewers watching and sharing this video behind the screen, and it is even listed as a YouTube hit?

Acting in movies, releasing singles, operating personal brands, and owning California mansions......

Either fake the murder scene to scare underage fans, or set fire in the backyard and was complained about by neighbors in the news.

Either claiming to be LGBT for a month, or getting involved in black street riots with his brother.

The more netizens hack him, the more profit they will get from the traffic.

In this era when traffic is king, the more selfish and bottomless people are, the easier it is to succeed. And those kind, rational and honest voices, on the contrary, no one will listen.

Thinking of this, I couldn't help but sigh: "Isn't this the real-life version of the Nightcrawler?"

"Yes!" Ding Wei instantly resonated: "Not only is it faster, closer, and more specific, but also to grasp the unspoken rules that are inconvenient to understand." ”

It's better to solidify prejudices, such as minority attacks on middle-class whites, so that they are more likely to resonate with the main viewing group.

Preferably panic-mongering, it is necessary to constantly emphasize that the dangerous incident has not yet been resolved, so as to incite ignorant viewers to keep tuning.

It's best to be curious, full of real violence, pornography and death, so that it can be more of an after-dinner conversation......

As long as you follow the ugly rules of society and understand the dark ills of human nature, you can survive with ease and even get rich rewards.

Doing things that lack humanity but can make a lot of money, such examples abound in today's society, especially in the mixed self-media industry.

Some people blame it on the demagogy of capital, and scolding traffic is the original sin?

But skipping these excuses that shirk the rules of the industry and the social environment, all we can see is a black hole, a naked desire, which can never be filled.

The same actors, all of whom are Gyllenhaal, play a sinister and arrogant mystery man in Spider-Man, using CG fantasy and virtual projection to turn an ordinary person into a hero who saves the world.

If his plot succeeds, it will be a manifestation of populism.

Because when the authoritative force represented by Iron Man can no longer give the people a sense of security and trust, this grassroots hero cleverly grasps the weakness of human nature, perceives the instability of social emotions, and creates an authority that seems to be equal and democratic, but is actually more hypocritical and evil, for the public to worship.

When we criticize traditional media from the perspective of emerging media, what we criticize is nothing more than their conservatism and lag, but this lag is precisely because journalistic ethics cannot be lost.

As voices, they also shoulder some responsibilities and obligations: they must present the whole picture of the event in sufficient detail, they must be objective enough to choose their position and angle, and they must be thoughtful enough to estimate the consequences of the impact......

This is also the reason why traditional media tend to be more trusted.