The role of advertising is actually a 'memory consumption'.

When you have a cold and go to the pharmacy to buy cold medicine, but you don't know which one to buy, then your brain will subconsciously search for information about cold medicine.

So the brainwashing advertisement of 'eating white films during the day and black films at night' was ticked out of memory.

Profound.

Then the brain will tell you, buy white and black.

The same is true for cold medicines, as is an eye-catching and topical menu.

When you don't know what takeout to order, or you have several takeout orders in hand, the more you have a 'memorable' menu, the easier it is to be chosen.

At present, in the early days of the establishment of Haoyao Takeaway, the menu will change with the increase of cooperative stores, so every time Haoyao prints the menu, it is controlled in a small number of hundreds of copies, so that it will not cause waste.

Xiao Feifei's 'white and black' menu marketing has won unanimous praise from everyone.

So Tong Chenglin went to find a cooperative artist to come up with a new menu on the same day.

Zhou Ke, who withdrew from Lao Su Fast Food and officially became the "No. 1 Promoter of Good Hunger", was responsible for the communication and cooperation of the four stores of "Xiaolin Steamed Bun Shop", "Lao Su Fast Food", "Li Hui Fruit Wholesale" and "Miao Miao Dairy Products", and looked for new suitable stores to cooperate with in his spare time.

"Lao Xiao, how many servings of fruit and yogurt should we order on the first day?"

Zhou Ke quickly entered the role, specially made their own markers for the four stores, and asked hesitantly: "I feel that these two things may not be easy to sell alone, these apples and bananas, you can go to the supermarket for a few yuan to buy a pocket, who will buy this thing to eat." Not to mention this mini cup of yogurt, I can finish it in one bite, what is it not good to buy this thing in one piece. ”

Not easy to sell alone?

That's obviously impossible, Zhou Ke is a typical straight man thinking.

In the 4G era, there is a specific product name, called 'Internet celebrity products'.

What does it mean, it is a good look, good taste, delicate and small, which can be used to be fresh, pretend, literary and artistic, and blindly follow the trend to consume, seemingly noble but actually ordinary things.

The 'White Country' and 'Snon French Pudding' that are now hungry definitely meet all the above requirements.

Hearing these two words suddenly popping out of Lao Xiao's mouth, not to mention Zhou Ke, even Liao Boyuan looked confused: "White Country, what kind of pudding, what is that?"

The rest of the people were also at a loss.

"The fruit box of Li Hui's fruit wholesale store, after cutting, squeezes a little salad dressing into each portion, and then sprinkles some white sesame seeds or something, and gives it a name called White Country. The mini yogurt of the Miao Miao dairy family, go to an advertising printer to cooperate, and the waist of each box of small yogurt is wrapped with a simple but high-value coating, on which is written Si Nong French pudding. Austria: Yes, you must be bilingual in Chinese and French. ”

Xiao Feifei grinned and said, "No fool will spend a dollar for a box of sliced fruits from Li Hui's fruit wholesale store, but if it changes its name to White Country, there will be a bunch of fools willing to pay." The same goes for the Snon French pudding. ”

“……”

Profound.

Mix together a box of apples, pears and bananas, squeeze a little salad dressing, and sprinkle with white sesame seeds.

So it changed from Li Hui fruit wholesale to a white country.

The name can't be said to be very apt to this fruit, at least it has nothing to do with it.

But it sounds like it's worth a dollar!

It's also absolute.

Even if he was the one who made money, Zhou Ke still couldn't help but point at Xiao Feifei's nose and scolded angrily: "Shameless! profiteer! black heart!"

Xiao Feifei glanced at him: "Hurry up and teach those two merchants to make samples, teach today, and ship them tomorrow." ”

"Go now, go now, tomorrow I will make at least three hundred copies of Snow White Country and Snong French Pudding, this kind of thing is the favorite of the little girls, and I should go to the girls' dormitory area to distribute flyers." ”

Zhou Ke, who was angrily scolding the profiteer a second ago, stood up suddenly, his face was full of excitement and happiness, and he even learned to draw inferences from one example: "By the way, you have to write this sentence on the menu: Order a box of Snow Country and Thanon French Pudding and give it to your girlfriend! I immediately contacted Tong'er to determine a new menu sample." ”

After saying that, he hurried out of the office.

Xiao Feifei gave a thumbs up to Zhou Ke's back.

Yes.

In this way, both boys and girls can earn money.

The 'profiteers' in the office looked at each other, and then tacitly began to get busy.

Only Xiao Feifei came to He Zhizhou and said with a smile: "Xiao He." ”

He Zhizhou lifted his glasses and said blankly: "Senior Brother Xiao, you say." ”

Xiao Feifei looked concerned: "That's the case, I think you will definitely be very tired from typing code every day, so go out and relax." ”

Actually, it's okay.

He Zhizhou hurriedly said: "I'm not tired. ”

"No, I think you're tired. Xiao Feifei shook his head: "So after Tong Chenglin brings back the new menu in the afternoon, you go to the entrance of the girls' section of the Songyuan dormitory and distribute two hundred leaflets." ”

Handing out flyers?

He Zhizhou thought for a while and asked seriously: "Senior brother, I haven't sent flyers, do you have any skills for this?"

"There is no skill, just ask the girl passing by to call the young lady first, and then hand her the flyer. ”

"Oh. ”

In the afternoon of the same day.

There is a new thing in the Pine Garden girls' dormitory area.

He Zhizhou, a freshman in the Department of Computer Science, handed out flyers at the door of the female dormitory!

Girls' 'face control awareness' is definitely more exaggerated than boys, as soon as the news came out, many old seniors went out to see how handsome this little handsome guy was.

He Zhizhou stood at the door of the girls' dormitory and handed over the flyer with a red face: "Hello young lady, this is our hungry menu, if you want to order takeout, remember to choose us." ”

Some people will be disgusted to death if they distribute leaflets.

Some people handed out flyers, and a bunch of girls rushed to ask for them.

Within half an hour, 200 leaflets had been distributed.

He Zhizhou thought with admiration in his heart: "It is worthy of Senior Brother Xiao, using his method to distribute leaflets really saves time and effort." ”

However, many girls in the Songyuan girls' dormitory area with hungry menus are giggling and making nymphomaniacs.

"He Zhizhou is really handsome, and the gold-rimmed glasses make him a little cold and abstinent. ”

"Her skin is whiter than that of a girl. ”

"This white-and-black menu is ugly, but that white country looks a little delicious. ”

"Yes, yes, I like the white country so much, wow, the Thanong French pudding looks so good, it must be delicious. Then I'll order a set meal and give my boyfriend a box lunch. ”

"The White Country starts with three copies, does anyone buy it together, maybe I bought it or He Zhizhou personally sent it over. ”

As for the boys' dormitory, it's a different story entirely.

", order a white order during the day, the amount can be full, the black order on a black day, exquisite and delicious, this whole, infringement white and black, but the menu is very cool. ”

"Hahahaha, this sand sculpture menu is funny to you, you have to order one. ”

"It's only twelve yuan for two meals, it's cheap, order a set meal to try. ”

"It's really cheap, I'll have a copy too. ”

"White Country, Thanon French Pudding, what kind of stupid thing is this, broken fruit and yogurt sell for two bucks? Hey, but my girlfriend must like it, order one." ”

So, with a newly baked white and black menu and two 'Internet celebrity products', Haoying Takeaway became a complete hit.

In the afternoon of the same day, the phones of the office and dormitory 307 were frantically blasted for the second time after just one day.