Meituan serves 130 million single people......

The total number of domestic game users exceeded 626 million......

Single dogs choose to travel on Qixi Festival, a year-on-year increase of 48%......

Shen Feng looked up at the smart speaker on the table, claiming that the global sales volume in a quarter was tens of millions, and he had nothing to chat with it to relieve his loneliness......

Siri is a projection of the current lonely economy, what is storytelling, all kinds of dialects, and even rapping......

The loneliness economy is becoming a booster engine for new businesses in the future, because of loneliness, you and I are becoming some kind of micro-person.

If you buy anything, you discuss it with your husband, wife, parents and children, then your purchase behavior does not truly reflect your consumption tendencies and brand preferences......

This means that all kinds of consumer big data are distorted!

On the contrary, it is the single dogs who truly express themselves in their purchase behavior, and this kind of data has the value of research.

Your Weibo account, WeChat account, various consumption data, where you appear every day, facial features, gait characteristics, and even the habitual characteristics of the words used in writing articles......

Everything is like particles under the microscope, which can be clearly seen and identified by big data, becoming the core driving force to guide the next consumption.

Walking to the floor-to-ceiling window, there was a lot of traffic under my feet, and many scenes flashed through my mind:

Don't worry about the road ahead, no one in the world knows you.

Persuade you to have a glass of wine, and there is no reason to go out of Yangguan in the west.

Alone without relying on the column, infinite rivers and mountains, it is easy to see when it is difficult to see.

Because of the Internet and WeChat Moments, it seems that the physical distance between people is getting closer and closer, but spiritually ......

It makes people more lonely!

To eliminate loneliness, there are two major business models to explore in Shen Feng's eyes: one is de-averaging, and the other is multi-dimensional exploration.

For example, the legendary precision medicine is technically fine, but it can only be promoted on a large scale if it becomes a business.

A young diabetic patient, the condition is a bit troublesome, if the blood sugar is too low, the behavior will be out of control, restless, if the blood sugar is too high, will fall into sluggishness, can hardly communicate with people.

How is the hospital treated?

Take the average. It is good to record your blood sugar level 3 times a day and then take your medication accordingly.

When patients feel that they are not being treated specially, they are always emotionally lost, and that loneliness can exacerbate the condition.

If a commercial medical institution adopts precision therapy, a set of accurate digital blood glucose meters is used to record the patient's blood glucose, heart rate, and stress status around the clock. Including every meal, it will also be accurately recorded, such as 96 grams of whole wheat bread and 17 grams of peanut butter for breakfast......

The effect is remarkable, the patient has 40% more comfortable time than before, the mood is cheerful, and the treatment gradually enters a virtuous cycle.

This is a great revelation brought by modern business, people are lonely by nature, you not only have to provide users with good products and services, but more importantly, to achieve de-equalization, to provide a sense of special treatment, that is, to provide a sense of privilege.

Luxury time is to unswervingly follow this path.

Of course, your loneliness makes the data more real, and the characteristics of each dimension are clearly recorded and incorporated into the algorithm, which continues to provide power for precision business.

Baidu has released a list of the top ten foodie provinces and cities, and the most common question asked by netizens in Beijing is: Can so-and-so's skin be eaten?

Inner Mongolia is most concerned: can mushrooms be eaten?

Ningxia turned out to be: Can crabs be eaten?

There is no need to go through a lot of hard work to do polls and research on eating habits, as long as you know 77 million food-related questions in Baidu and dig deeply, everything is clear.

Now Ye Fei is studying the so-called multi-dimensional data, which generally involves food practices, eating methods, ingredients, and prices......

Implicit dimensions include the personal information of the questioner or answerer, the mobile phone or computer used, and the browser used......

All data is aggregated to distill the eating habits of people of different ages, genders, and cultural backgrounds.

Combined with the brand and model of mobile phone used by each person, analyzing their income, you can even get the eating habits of people in different income groups.

Take a look at the apps on the market that have a good experience, can they always give you the right benefits at the right time and in the right consumer goods?

There is a faint pleasure of being noticed, the pleasure of being read?

In fact, it's all a routine!

Thinking of this, Shen Feng couldn't help but smile, the reason why the million winners chose to use virtual Y coins at that time was inspired by a report that he had read in college.

The United States once did a survey data: among the most frequently purchased daily necessities by single women, razors actually ranked fourth!

Isn't that particularly strange?

Why buy a razor when you don't grow a beard?

The result is simple:

Give it away!

A gift from a woman to a man, a razor is suitable. The price is not expensive, the grade can be opened, the other party must be able to use it, and all kinds of relationships can be sent.

Send a boyfriend, send a dad, send a male colleague, send a boss, send an ordinary friend......

Is it the perfect social currency?

What's even more ruthless is the blind box, 59 can buy a small cardboard box, which contains a cute doll that can be placed on the desk to pretend to be small ornaments.

No one knows which one they will get until they open it, and the thrill of gambling arises spontaneously......

Not to mention that in case you go shit luck and meet a limited edition, you can earn ten or twenty times as much as you want......

Isn't it hilarious?

To put it bluntly, the real taste seems to be positioned as urban white-collar women, but the core is still the main lonely economy. With women's independence and economic freedom, she has more and more right to speak, and the old lady makes her own money and spends it herself......

It's hard to buy with money, I'm willing!

The so-called business model, the first stage must be able to solve the pain points, no matter how big or small, the bigger the more profitable.

The second stage is to touch the deepest needs of consumers, such as loneliness, vanity, and identity......

Luxury time is to satisfy people's vanity to the greatest extent,

What hipsters do is to reflect young people's sense of identity,

Millions of winners solve the anxiety of knowledge and skills in the workplace,

MCN is simpler,

Behind the good quality and low price, there is a proper sense of companionship......

Looking back on everything, Shen Feng suddenly had a feeling of sudden enlightenment, as if a new world had opened up in front of him!

Doing business, in the final analysis, is to be human, the more thorough you feel, the higher the profit margin.

Especially in today's rapidly changing world, technology is changing life every day, and a small wave may set off turbulent waves.

The reason why the giant is strong is because of the possibility of throwing resources to capture that little spark, once it succeeds......

The next decade will dominate!