"Bubble Mart preparing for a Hong Kong stock IPO?"

Shen Feng looked at the Yaya duo in front of him and comforted: "Don't worry, the hipsters will definitely be able to ring the bell next year!"

Liu Peng and Yaya glanced at each other, although the blind box has done well, it has become the third in the industry in just half a year, and the profit can be compared with other businesses of the group......

A drop in the ocean!

How could Shen Feng not understand the thoughts of the two, especially Yaya, don't look at the flaws, but her self-esteem is stronger than anyone else.

"Bubbles are beautiful, but they're easier to burst. As the bubble rises, the atmospheric pressure outside is smaller than that inside the bubble, as long as the pressure difference is ......"

Shen Feng smiled: "Bang!"

Yaya took a deep breath, there are two men in her life who are very important, one is her father, who raises herself with a handful of and urine.

The second is the man in front of him!

Reaching out at the lowest point, like a light in the darkness, gives yourself a chance to change your fate from a poor person who paints on the street.

Millions of annual salaries...... Independent team ...... Brand......

Everything was given by the owner!

Not only Yaya, but Liu Peng next to him also sighed, in addition to Keer, he is Wanli No. 2 employee, although others are mixed up, but every time he touches the badge on his chest, he has a feeling of great pride.

In fact, the company has never given any pressure, and today, not only themselves, but many UP have a feeling of being fostered!

Even if Lao Tudou is known as the 10 millionth fan of station B, what about the UP master?

100 million years will not make a million winners!

Wanli has developed to this day, and the previous traffic has been better than nothing, and the reason why these people live a very nourishing life is all due to Shen Feng's nostalgia and tolerance.

The best working environment,

The most relaxed creative atmosphere,

The most powerful resource support,

For a content creator,

What could be more like heaven?

"Rest assured, even if Yaya can't become the first IPO stock, Bubble Mart's listing in Hong Kong is a major positive for the entire blind box industry. ”

Shen Feng said: "Push the entire blind box economy to a higher stage and increase the circle and exposure." Once listed, it will also help to raise more resources for development. ”

"Now that the lie of shoe speculation has been penetrated, it is difficult to say whether the blind box will be the next one. Liu Peng said seriously: "At least from the perspective of user and product logic, there are still many similarities between the two. ”

Shen Feng's eyes lit up, the young man has made progress!

"If the biggest selling point of the blind box has always been the hidden model, it means that the fun and value brought to the user by the fixed model is limited, which is likely to indirectly lead to its development in the direction of "speculation". ”

"The follow-up will definitely lead to financial problems like shoe speculation, and social problems will really erupt......"

Liu Peng shook his head and said, "This industry has completely collapsed!"

A few words impressed Shen Feng, and now he can keep a cool head and make great progress, and the young man has a future.

"I think the real money printing machine in the hands of Bubble Mart is the IP library, operation, including exclusive and non-exclusive IP ......"

"From the perspective of revenue structure, offline retail stores, self-service vending machines and online are still the three core revenue channels, among which offline retail stores have the highest sales and online stores have the fastest growth......

"There are 114 retail stores in mainstream business districts in 33 first- and second-tier cities, 825 robot stores in 57 cities across the country, and 22 domestic distributors in wholesale channels......"

"The number of registered members exceeded 3.2 million, and the repurchase rate reached 58%......"

A string of numbers came out of Liu Peng's mouth, Shen Feng nodded secretly, no wonder a playful person has the confidence to go to the Hong Kong stock IPO.

Liu Peng sees it very accurately, a large part of the added value of this brand comes from the sales form of blind boxes, with obvious gambling nature, and the biggest risk comes from the above policies.

It doesn't matter if it's a small fight, once it's fattened, it becomes a dish......

Besides, the market is not without doll products that are directly sold publicly, look at FunkoPop, which is the hottest in the trend circle, whether it is the breadth or depth of the IP coverage, it is far from being comparable to Bubble Mart.

On the basis of completely transparent value, Pop Mart dares to be tough......

Dead through!

Once listed, with all kinds of regulations, and no gambling bonus, how much else can bubbles be worth?

How many more sales?

Will anyone spend a lot of money?

The biggest risk of the mixed current circle is also that it is out of gas.

Who can guarantee that it will continue to be hot?

The word popular is its most fundamental attribute and its most fundamental value, but it is also changing rapidly, and consumers' aesthetics are even more incomprehensible.

There are always new hot spots being discovered, there are old trends fading, thirty years in the east of the river and thirty years in the west of the river?

March is a different day!

Since the two of them dared to summon up the courage to come to him, Shen Feng also said seriously: "My suggestion for the next step is to expand the audience and operate in depth with other projects of the group." ”

"Whether you admit it or not, Yaya is a niche field after all, just like a vine, if you want to climb higher, you must find a towering tree. ”

"Like Kerr's true taste!"

Liu Peng and Yaya glanced at each other, worthy of being the boss, really awesome.

Judging from the current consumer portrait, 75% of Yaya's customer base are girls, after all, the brand tonality is like this. When there are more female consumers, it is possible to form a bigger and more valuable industry.

People are willing to spend money to buy Marvel and Disney, because there is a grand worldview behind it that drives consumers to pay, is the accumulation of 100 years fake?

But the domestic trendy toys are different, there is no story, just an image, there are too many blank spaces, do you think you can live for a few years after the trend?

Of course, every era has a carrier of art and culture in each era, and today's young people will inevitably be discouraged from asking him to paint ink paintings and make rich artistic carriers such as purple clay pots.

But the sensual thing has always been there, and the sensibility of this generation of young people may be put in rap...... In graffiti or tattoos...... PUT IT IN COSPLAY......

These are all ways of this era, cooler and more interesting in the eyes of young people, and these labels can stimulate their desire to express themselves.

"If you want to go one step further, you have to increase the heritage of the brand, and now Hu Fang is mixing well, so he can introduce some celebrity traffic......"

"Edward's side has luxury jewelry, go talk about cooperation, what are those losers afraid of when there is luxury?"

"Ke'er, not to mention, you guys talk about it yourself!"

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