The first batch of people who came to visit Zhou's father were almost all from the distant group.

The family in the next bed already knew the identity of the Zhou family, so it seemed a lot more restrained.

However, from the next day, they learned what restraint was.

Because the people who came the next day were no longer the insiders of the Yuanfang Group, but the high-level executives of other large enterprises in Beitong City, as well as the middle-level cadres of many departments in the city.

From the third day, the city's senior leaders also began to appear, especially the appearance of the mayor and senior city officials, so that the family in the next bed didn't even dare to breathe. Fortunately, the two big leaders didn't bring reporters when they came, otherwise the family would probably have to hide outside.

They were extremely shocked by the arrival of the first and second leaders of Beitong City.

Actually, you really don't need to be shocked by this, just think about it.

Yuanfang Group is now the largest enterprise in Beitong. More than 10 billion taxes are paid every year, providing tens of thousands of jobs for Beitong City, which has deeply affected all aspects of the lives of the people of Beitong. Especially for a city like Beitong, where resources are not developed in all aspects, there can be such a city to take root locally, let alone come to visit his family, when Zhou Fangyuan gets married, the two parents will almost certainly be present.

Of course, they will attend in a private capacity, and officials are not allowed to attend weddings and events, but it is just inconvenient to attend in a public capacity.

In fact, any enterprise that achieves such a far-away group can get similar treatment.

To put it bluntly, your business is good enough.

Enterprises should provide high-quality products and services, which is the responsibility of enterprises to society.

The tax that the enterprise should bear is the responsibility of the enterprise to the state. In addition to creating wealth for its employees and entrepreneurs, an enterprise should also contribute to the country's economy, so profits and taxes are the best and most direct manifestation. The total value created or paid by the enterprise for the state or society, including wages, labor insurance, retirement pooling and other social welfare expenses, net interest expenses, value-added tax, consumption tax, business tax, relevant sales tax and surcharge, income tax and related expenses and net profit, etc.

Enterprises solve the problem of social employment, with special emphasis on the disabled, laid-off re-employment people, migrant workers and fresh graduates.

In the time of crisis, the response speed of the country, when the country encounters a large-scale disaster or large-scale accident, the enterprise will make a rapid response at the first time, which is reflected in various aspects such as donations, donations, equipment, and talents.

In these aspects, Yuanfang Group has done a good job.

In the final analysis, Yuanfang Group is still a growing enterprise so far.

He has many advantages of his own, which are urgently needed in Beitong City.

First, growing businesses are able to conserve resources. All the products or services provided by growing enterprises can well adapt to market demand, have advanced and applicable technology, can carry out scientific management, are constantly innovating, and are in the stage of virtuous cycle development. Such enterprises have the lowest unit consumption, the lowest input-output ratio, and are the best at making the best use of various valuable resources.

Second, growth enterprises are an important economic growth point. Out of consideration for increasing fiscal revenue and expanding social employment, governments at all levels and localities have pinned their hopes on various economic growth points, and the growth type is one of the most important ones. Growing companies can show significant growth over a longer period of time, and there is no doubt that they will be able to provide a continuous and increasing number of tax dollars and jobs.

Again, growing businesses have the most hope of creating famous brands. Local governments at all levels are concerned about brand development and hope to have more famous brands. Any famous brand is not formed overnight, and it is inseparable from the continuous growth of the enterprise. Because growing companies are the most growth-oriented and the best at complementing each other's strengths, they are the most promising to create famous brands.

Then, growing enterprises have the hope of becoming leading and backbone enterprises. Governments at all levels and localities hope to have leading and backbone enterprises, but leading and backbone enterprises cannot fully expect to introduce and build new ones. In fact, many well-known leading and backbone enterprises at home and abroad have grown from small and medium-sized enterprises. As long as you adhere to these two growths, you can become the leading backbone enterprises in the future.

Finally, growing companies can be role models for small and medium-sized enterprises. Small and medium-sized enterprises are looking for role models, and growing companies are role models. The power of example is endless, sometimes greater than the power of government calls and book knowledge. The reason why growing enterprises can achieve sustained and rapid growth is related to their growth ability, and it is related to their institutional innovation, strategic innovation, technological innovation, marketing innovation, management innovation and cultural innovation. Once their advanced experience is learned by other small and medium-sized enterprises, it will effectively promote the growth of the majority of small and medium-sized enterprises.

And the advantage of the Yuanfang Group is not here.

Smartphones, the world's game companies are on the list, and several excellent movies have been shot in Hollywood...... What do these items add up?

It represents the cultural output, the influence, and the conscience of the enterprise.

This is particularly important in the context of the continuous and systematic destruction of our culture throughout the twentieth century.

The entire elite group, mainly intellectuals, cultivated by the modern education system, rushed to plunge into this self-destructive cause, some using ideas and some using violence. Over the past half-century, the consequences have been exposed in the most shocking form.

The merchant community is also a victim of this cultural destruction: our businessmen are extremely successful in the commercial sphere, they dominate enormous resources, but they cannot win the respect of the people: at home, they do not enjoy the respect of the people, and they are even more inferior to the officials. In the international business arena, you can't get the respect of your peers: you don't even have a dress with Chinese cultural colors.

In fact, due to the lack of culture, there is a general lack of stable value within China's enterprises, and thus a lack of cohesion. Due to the lack of culture, in the past ten to twenty years, many rich people have emerged, but there is not much attention to the innovation of the enterprise system, China's merchant group to the progress of human commercial civilization, far inferior to the British businessmen, rice businessmen, and even Fusang businessmen. Due to the lack of culture, there are not many entrepreneurs with the consciousness of serving the society, and there is also a lack of innovation in this area.

Even for their own sake, businessmen should first devote themselves to the cause of the revival of Chinese culture. Such efforts can achieve the effect of establishing oneself and establishing oneself at the same time. The businessman will be the first beneficiary of this effort: you will get out of the superstition of materialism and give your life a new meaning. Your mind will be full, in fact, you will have the life of the mind. And your cultural efforts will surely bring you something that wealth cannot: immortality.

Although Yuanfang Group is not yet immortal, and there is still a gap between it and many domestic enterprises, it is very young, it has momentum, and it is trying to improve itself.

It has a lot of very meaningful value, not just simple money.

For example, book value.

The use of book value to evaluate an enterprise refers to the recognition of enterprise value based on the historical cost principle of accounting and the requirements of accrual accounting. The financial report of an enterprise can provide relevant information, among which the balance sheet can best reflect the value of the company at a specific point in time, revealing the resources held by the enterprise, the liabilities borne and the owner's equity in the enterprise, so the net value of each item on the balance sheet is the book value of the company. In addition, the book value of an enterprise can sometimes be adjusted appropriately to meet different needs.

The book value can be obtained directly according to the financial statement data of the enterprise, which has the characteristics of strong objectivity, simple calculation and easy access to information. However, due to the differences in the accounting policies adopted by different enterprises and in different accounting periods of the same enterprise, the book value is more likely to be manipulated by the management of the enterprise, resulting in a lack of comparability between different enterprises and in different periods of the same enterprise.

The book value of Yuanfang Group is very high, and most of its subsidiaries are profitable, and the profitability is very good. A few subsidiaries are not profitable and even lose money, but the other values of these companies that are not profitable or even lose money are very high.

For example, intrinsic value.

Also known as investment value, fair value, etc., it refers to the present value of the company's expected future cash flow income discounted at an appropriate discount rate. Its value depends on the professional analyst's expectation of the degree of future economic prosperity, the stage of the life cycle of the enterprise, the current market sales, the expansion or reduction plan that the enterprise is accumulating, and the trend of market interest rate changes. When investing in corporate bonds, stocks, etc., general investors use intrinsic value as the basis for decision-making.

In this regard, many subsidiaries of Yuanfang Group are very advantageous, and even the advantages of the entire group are very high.

Market value.

It refers to the price that a business can get for selling. When a business is sold on the market, its buying and selling price is the market value of the business. Market value is usually not equal to book value, and its value depends on the supply and demand of the market, but in essence, market value is also determined by intrinsic value. The market price is determined by the intrinsic value, which is the manifestation of the intrinsic value, and the market price of the enterprise fluctuates up and down around its intrinsic value, and the perfect situation is that the market price is equal to the intrinsic value.

However, due to the influence of many factors such as people's subjective factors or incomplete market information, the market value of an enterprise will deviate from its intrinsic value, and the degree of deviation is often very large in immature markets. In fact, it is precisely because of the underestimation of enterprise value that there is room to obtain the price difference between the intrinsic value of the enterprise and the market price through capital operation and other means, so how to accurately judge the intrinsic value of the enterprise has become the key to the problem.

The market value of Yuanfang Group is also extremely high, after all, it has a lot of resources at its disposal, and these resources are driving the market value of the entire group up.

All in all, Yuanfang Group is the largest, youngest, most profitable, and most valuable company in the land of Beitong.

Such a company, for local government officials, is where their achievements lie, and it cannot be overstated.

In addition, while emphasizing their own values, companies should also strive to improve their own values.

A company's values, to explain very simply – what it endorses, what people believe in the company – are critical to its competitive success. In fact, values drive the business future of a business. The establishment of a good company values that contribute to the company's continued success is tough. It's easy to write a vocabulary of values, but managing it well, executing it well, and making it a real driver of people's behavior requires a lot of hard work on the part of the company's leaders and their management team.

The disguised "values" are more terrible than the lack of values, before the upsurge of corporate culture construction, experts are unanimously criticizing the existence of "values deficiency" in domestic enterprises, in fact, it is just that the enterprise does not put forward its own common values in the name of the organization, or the enterprise does not make it clear that it advocates in the operation and management of the enterprise. The basic beliefs and principles followed, however, in the process of operation, every business behavior, every thing within the enterprise, all reflect the values of the enterprise, but it is not clear and written.

And with the popularization of the concept of corporate culture, even the company's cleaners can "recall" the company's values, which is a dangerous signal.

For example, the bankruptcy of Enron is a very typical case, the world energy giant Enron, headquartered in Houston, ranks seventh among the world's top 500 companies, with a business scale of more than 100 billion yuan in 2000, and is the best job choice that many people dream of. It was once considered a model for the development of traditional industries in the new economic era, doing real business and having a good innovation mechanism. "Communication, respect, integrity, excellence" are Enron's values, but a series of facts that led to Enron's bankruptcy prove that its "values" are actually a disguise, and when this camouflage is exposed, the Enron myth is shattered, and the ordinary employees who lose their jobs are the biggest victims.

Zhou Fangyuan is now also emphasizing corporate culture, corporate values, while has formed a stable value and influence on the society, we can not ignore the construction of our own culture, do business, can not just think about making money, although making money is the most important, but at the same time making money, culture must also keep up.